Why Digital? Online presence drives offline business
Advocate Digital Media • An East Texas based digital marke;ng firm • A sister company to the Marshall News Messenger • A Google Partner • AdvocateDigitalMedia.com
Why Digital?
Topics of Discussion • What do I need to know about Google, Facebook & YouTube? • Why is mobile so important? • How do people find my business online? • What is my audit telling me?
Why Digital?
Search Engine Optimization
Why Digital?
Stay Connected • Compu;ng devices will increase in East Texas from 834,420 to 1,110,170 by 2018 • The average person spends over 3 hours per day online
Why Digital?
Investing in Digital • The East Texas market will increase digital spending from $45 million in 2013 to $66 million in 2014 • Targeted display adver;sing is expected to double • 23% of marke;ng budgets in East Texas are dedicated to online Why Digital?
Why Digital?
Facebook Facts • 1.3 billion ac;ve users per month • 680 million ac;ve mobile users • 18 minutes – average ;me spent per visit
Why Digital?
Facebook Facts • Facebook (social media) is today’s word of mouth • Your Facebook should not be your website Why Digital?
YouTube Facts • YouTube is the 2nd largest search engine in the world • Well tagged (;tled) videos will help you gain real estate on the 1st page of a Google results page Why Digital?
YouTube Facts
Why Digital Marketing?
Why Digital?
Google Facts • 11.9 billion searches per month • Google is 67.5% of the search market. Bing is second with 18.3% • Google owns 87.1% of mobile search
Why Digital?
Where’s My Business?
Why Digital?
Improving Relevancy • Great content always wins! • Claim your business directories • Make sure you are mobile ready • Make it easy for your customer to contact you
Why Digital?
Business Directories
Why Digital?
Business Directories • Top 5 business directories -‐ Google Places -‐ Facebook -‐ LinkedIn -‐ Yellowpages.com -‐ Yelp • Informa;on across the directories must be iden;cal • A great way to push traffic to your website, for sites who do not change content regularly Why Digital?
Business Directories
Why Digital?
Business Directories
Why Digital?
Why Mobile is Important • Mobile is the internet of today • Your website needs to have responsive design
Why Digital?
Online builds Offline business • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours • 97% of consumers search online for local businesses
Why Digital?
Questions? • Alexander Gould • agould@advocatedigital.com • 903-‐232-‐7272 • hfps://plus.google.com/u/ 1/+AlexanderGould33 • www.linkedin.com/in/angould
Why Digital?