Figure 15. “QQ Show from the 2000s, from the Internet. ”

hair (Figure 6, 7 , 11, 12, 13). The colors used in clothes as well as in the background

are also similar with a lot of pink, blue, and purple hues. These similarities show that

QQ Show, as a popular form of online entertainment in 2000s China, may act as a

source of inspiration for young people now creating or wearing Y2K items. It is also

part of the mediated memory of a decade’s fashion style, which is significant for the

2000s because of the technological development of media at that time.

“Retrotyping” refers to “a stereotypical versioning of the past and a

misrepresentation of history. ”106 Even though objects shared on the 2000s bot are real,

memories and experiences associated may be remediated. In regards to fashion, young

people now only recall it mostly through media contents such as TV shows, music

videos, and even virtual avatars like QQ show. As a result, the memories of the 2000s

fashion might not be accurate, and styles such as Smart stand out mostly because of

the uniqueness and its difference from casual daily outfits.

Figure 15. QQ Show from the 2000s, from the Internet.

106 Keightley, Emily and Michael, Pickering. The Mnemonic Imagination: Remembering as Creative Practice. London: Palgrave Macmillan 2012: 150, quoted in Heike Jenss, “Vintage: Fashioning Time. ”