8 minute read
The Legacy of Domenic Graziano Flowers & Gifts
The Enduring Legacy
of Domenic Graziano Flowers & Gifts
BY DEBRA WALLACE
When new and long-timers walk into Domenic Graziano Flowers & Gifts, they are reminded of a time when shop owners knew your name, and exemplary customer service was at the forefront of every transaction.
For nearly 45 years, this mom-and-pop operation has been providing customers in Bucks County and surrounding areas with memorable floral arrangements for a myriad of special occasions, rites of passage and memorable events. It is reassuring that husband-and-wife owners Domenic and Joanne Graziano, who admit that they are still madly in love with flowers, clearly have no plans for slowing down anytime in the future.
When he was 12 years old, Domenic started working at a neighborhood floral business, and in 1978 the 19-year-old opened his first shop. Joanne worked in her sister’s flower shop for five years, and after that, she opened her own shop in Horsham. In addition, her father, Thomas, grew roses for 56 years and always had that fragrant
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GRAZIANO
continued from page 6 page 6 smell on him; so, it appears to be fate that his daughter continues fate that his daughter continues his legacy. his legacy.
Domenic and Joanne have been Domenic and Joanne have been working together for many years working together for many years and have been married for six. and have been married for six. They have 11 grandchildren, who They have 11 grandchildren, who understand their strong work understand their strong work ethic. As such, they take great ethic. As such, they take great pride in offering “high quality, pride in offering “high quality, good prices and exceptional cusgood prices and exceptional customer service.” tomer service.” Joanne can usuJoanne can usually be found ally be found in the front of in the front of the shop, with the shop, with Domenic putting Domenic putting orders together orders together in the back. The in the back. The Southampton store Southampton store is the largest of the is the largest of the three locations at 10,000 three locations at 10,000 square feet, 2,500 of them square feet, 2,500 of them under refrigeration. The under refrigeration. The
Grazianos also have stores in Grazianos also have stores in
Warminster and Doylestown. Warminster and Doylestown.
“Sending flowers makes peo“Sending flowers makes people happy and makes people ple happy and makes people smile,” explains Domenic. “We smile,” explains Domenic. “We are here for the special occaare here for the special occa-
please see GRAZIANO, page 9 GRAZIANO, page 9 19006
sions – weddings, birthdays, anniversaries, holidays and new arrivals -- those points that they want to mark in their life. We are arranging flowers for people now whose parents we helped with their weddings; it seems to come around full circle.”
Holidays are the most hectic time for the business, from Thanksgiving through Christmas, but the one big day for floral arrangements of all sizes is Valentine’s Day.
Throughout the year this family-owned and operated business has built an extremely loyal following for its floral arrangements, gift baskets and corporate gifts.
When it comes to ordering flowers, specialized arrangements or gift baskets for any occasion, Joanne advises, “The sooner the better; a lot of our orders come in two or more weeks ahead.”
For this husband-and-wife team, their passion for flowers endures. “I like the way the business is constantly changing with the holiday and the seasons,” Joanne says. “It is definitely hard work, but it is so rewarding to work with people during their happy occasions like weddings and bar/bat mitzvahs as well as their time of need when they are planning a funeral.”
In April 2012, the couple expanded the business to include an Artisan Marketplace
GRAZIANO continued from page 8 with 100 vendors of Made-in-America gifts. Today, the marketplace boasts a total of 400 vendors with representation from all 50 states. Among the popular handmade gift items that catch the eyes of customers as they walk around are shelves filled with cutting boards, bowls and other wood products, jewelry, candles, baby items, men’s gifts, blown glass, frames and plaques with clever sayings. “The quality of the workmanship that comes out of the artisan’s kitchen tables and sheds is but the one big day truly remarkable,” for floral arrange- says Joanne. “Our ments of all sizes is customers say they know they can always find that perfect gift because of the varieties of unique products that we carry.” The three stores are open seven days a week, and same-day delivery is available in Philadelphia and its suburbs if you call before 3 p.m. For more information, go to www.domenicgraziano.com or call 800-3521550. ■
ness is constantly changing with the holiday and the
that catch the eyes of customers as they walk around are shelves filled with cutting boards, bowls and other wood products, jewelry, candles, baby items, men’s gifts, blown glass, frames and plaques with clever sayings. the workmanship that comes out of
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