THE FINEST IN FASHION LINGERIE

Story by Tara Ryazansky

Photos by Maxim Ryazansky

The last time I saw Victoria Alario was when I was touring her Hoboken home for a previous issue of this magazine. At that time, she told me all about her new apartment and her exciting podcasting career. At the end of our chat, she mentioned that a fashion line might be on the horizon.

Now, Vicsen the Label is here. Alario launched the brand this fall. The six-piece collection of lingerie, which can also be worn as clothing or layering pieces, matches well with her interior decor style. Each item has a romantic, Parisian vibe.

“This was all designed with European inspo in mind,” she says, adding that the fabrics are sourced from Europe as well. “I’ve always had a designer type of mind when it comes to my own space, but I had never necessarily designed when it comes to products or pieces. I’m more of a stylist or a decorator. With Vicsen the Label, I already had the vision long before I had a manufacturer. I knew what I wanted, and I knew what I was going to create. It’s what I’m like with everything else. As soon as I found this apartment, I had the vision for how the rooms would be set up before I even signed my lease. It was the same as I was with that. Before I had the manufacturers to create it, I had sketches of everything. It definitely came naturally, but it’s still a long process of getting samples and going back and forth, making tweaks. Everything had to wait until the pieces were perfected.”

Alario shows off her favorite part of the collection. “The corset, I love to wear as a top,” she says. “That would be my favorite piece see page 13

Fashion Lingerie 07030

from page 10 because it’s very detailed, and it’s very dainty and delicate.”

The corset is beautiful, but wearing it as a stand-alone top would take confidence. For Alario, her own confidence is what helped her build her career, and the topic of confidence is a big part of what her career is centered around.

“For Vicsen the Label, our saying is, ‘Confidence is the new black,’ and we’re in every confident woman’s closet. I have For The Girls, which is my podcast about confidence,” Alario explains. “It’s all under the same umbrella brand where everything is about building confidence for women.”

Other items in the collection include a bra and brief set, a playsuit and a bodysuit that Alario says is her bestseller. “The bodysuit is definitely being worn as a top. It’s very, very form-fitting. It’s full coverage. There’s little bits of mesh, so you see a little bit through. It will suck you in and sculpt. You can enhance your curves in a way because it’s very form-fitting and very flattering. Everyone who wears that loves how they look in it.”

The playsuit can also be worn as a bodysuit, but it’s less form-fitting and more silky and ruffled.

Alario says she has gotten great feedback from her customers.

“They’re always tagging me in their pictures,” she says, adding that she’s also received positive messages on social media. The best compliment of all might just be watching customers come back for more. “I’ve had customers buy all six pieces. It might sound like only six pieces, but that is a lot because if you think about it, that person bought the entire brand, the entire collection, so not many people can say that they have bought every single product from a brand. I do have a small collection, but I would say that my clients who are buying it are very impressed and very surprised by how they feel in it, and they keep shopping the whole thing.”

Alario knows that the underwear as outerwear look isn’t for everyone.

“If you are not confident, whether it’s external or internal, you just don’t really dress how you truly want to dress. You might be the type of person who throws on a t-shirt and jeans because you would rather hide than stand out. Then the collection might be something that you only wear at home, which is perfectly fine because you can wear these pieces however you choose,” she says. “If you’re not someone who wants to be complimented on your outfits or really stand out in the way that you’re dressed, then you’re not going to be walking around in a corset by Vicsen the Label, I’m sure. That’s perfectly fine because not everything is for everyone. It’s an acquired style in a sense. Not everyone is going to rock it.”

If you’re trying to build your confidence, Alario can help with that, too.

“I’m about to launch a group confidence coaching program. Right now, I exclusively do one-on-one coaching, but in the next month, I’ll be launching a group coaching program,” Alario says, adding that she recently hosted a boxing meetup for her For The Girls listeners at Project Sculpt in Jersey City. “I’ve been really into group things and building community.”

Vicsen the Label is mostly a one-woman show. “It’s as small of a small business as you can imagine,” Alario says, adding that her cousin, Camille Galiano, is the brand developer for the line and provides crucial help. “I’m at the post office on 14th Street every day. I couldn’t be more hands-on.”

As items from Vicsen the Label sell out, Alario is deciding on her next move. “When this collection sells, there’s not necessarily going to be a restock of this collection. It’s probably going to be multiple small collections,” she says. “I think of it as specialty collections, so rather than having tons of inventory that lasts forever and selling the same few products over and over, it’s going to be very special collections with a certain specific inspiration behind it. I definitely have some ideas brewing.”

We’re confident that the next collection will be amazing. — 07030 vicsenthelabel.com

@vicsenthelabel on Instagram

@victoria.alario on Instagram and TikTok