Understanding The Art of SEO Elizabeth Adams December 13, 2013 When it comes to a good SEO content writer, you are looking for someone who can provide your readers with focused and detailed information which catches the proper filters for the "science" but gives your reader the satisfaction of the "art". (Newswire.net -- December 13, 2013) Ensenada, Baja -Oscar Widle, the famous American playwrite said it best "People today know the price of everything and the value of nothing". In an SEO world this statement rings true in that everyone understands the "science" of SEO but it is the "art" The Art of SEO that gives the real value in your marketing campaign.
When it comes to a good SEO content writer, you are looking for someone who can provide your readers with focused and detailed information which catches the proper filters for the "science" but gives your reader the satisification of the "art". It is that "art" of SEO which creates engagement and allows you permission with the reader to have multiple points of contact, which is needed to sell intangiables or high cost items today.
What to Look for in an SEO Artist? Keywords create the canvas, and the brushes are forged once the goals and objectives of the client are known, usaully via an phone interview. The paint is the research which is collected at the interview and the painting begins with a series of artcles aimed at teacing your readers your product or service from multiple perspectives.
New And Original Content The internet has turned into one large advertorial, thank God for Google and there algorythms. It is these algorythms that compare all previous writings on the internet to confirm that the content is orginal. Recycled or "spun" content has no value and you need to insure your SEO Artist has the ability to insure that you content is new and original. If not your campaigh will backfire and no value will be created. Marketing Your Content--What It Involves With marketing your content, one of the keys, is that you are marketing with the proper keywords. Look for a writer who has a thorough knowledge of how to give you the best keywords that will help to drive the traffic to particular value proposition. All too many times people compute trafic with sales, this is short sighted. Look at the sale process, how many "touches" are needed for a
sale. In tangible goods and sevices with low price points, direct traffic to landing pages still works. With intangiables and high price points multiple "touches" are going to be needed. The key here is to use articles as a way of educating your prospects to the "learning curve" and furhter education needed to make the best decision. The goal here is then to position this as a ways to gain permission to engage the prospect (email, contact info, etc), thus giving you front row seats in the decision making process.
Finding an Artist with Passion
SEO is a hard business, quick fixes and shortcuts are not sustainable. What works is imersion, research and commitment to strategy built on the execution of reportable and measurble task. Findng this person is the fulcrum of any successful SEO campaign.
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