Capri-Sun launches double-strength lines

COCA-COLA Europaci�ic Partners (CCEP) is adding to its Capri-Sun Multivitamin Squash range with the introduction of new doublestrength Orange, Summer Fruits and Tropical varieties.

Each 1l bottle contains 50 servings, double the number of previous iterations, and is non-HFSS.

The bottles are also made with 100% recycled PET and are fully recyclable.

The move to doublestrength squash comes as it comprises 39% of the squash segment as shoppers seek more value.

Since launching in 2021,

Capri-Sun Squash is worth more than £4m, achieving 67.2% value growth in the past 12 months.

Pippa Collins, associate director, commercial development at CCEP GB, said:

“Capri-Sun Multivitamin Squash is growing in popularity, using its number-one kids’ juice drink brand status to tap into a soft drinks segment that is increasingly enjoyed by the whole family.”

The new range will be supported by a marketing campaign, which launches in March across on-demand, YouTube, social media, in�luencer activity and in store.

Hubba Bubba launches first ice lolly

MARS Chocolate Drinks and Treats (MCD&T) has unveiled a Hubba Hubba Ice Lolly, the �irst time the popular gum brand has been developed into a frozen treat.

The bubble gum-�lavoured ice lolly with a layer of jelly will be available to convenience and wholesale from March as a single lolly with an RRP of £1.65, while a four-pack will launch exclusively in Iceland with an RRP of £2.99. Its launch comes as the UK ice cream market is now worth £3.4bn, with Marsbranded ice creams growing by 30% annually.

Michelle Frost, general manager at MCD&T, said: “In the mints and gum market, we have seen Gen Z cited as the catalyst behind a 16% year-on-year growth in gum speci�ically. However, with Hubba Bubba, we also have

Tropicana adds to breakfast juice range

PEPSICO has added to its Tropicana natural fruit juices range with the launch of Strawberry & Banana and Pineapple & Pink Guava Crush varieties, available from the end of February.

Strawberry & Banana, a blend of strawberry, banana and blueberry, is part of the brand’s natural juice range. It is available in 1.7l (RRP £3.30), 1.35l (£3.80) and 850ml (£2.75) formats.

Strawberry & banana is currently the number-one smoothie �lavour enjoyed at breakfast time, so the supplier is aiming to drive sales by launching it in the not-from-concentrate juice category, which has a larger market share than smoothies at breakfast.

Meanwhile, ‘rest of the day’ juice Pineapple & Pink Guava Crush, which is a blend of apples, pineapple and pink guava, joins the Sensations range, available in an 850ml format at an RRP of £2.75.

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