PRODUCTS New brand from World of Sweets

Jasper Hart

WORLD of Sweets is launching a new children’s confectionery brand, Candy Realms.

The range features two confectionery pouches, Under the Sea and Over the Moon, each of which has its own mascots. Both contain some of the wholesaler’s most popular pick ’n’ mix lines and are made with recycled packaging.

Under the Sea features Bubs’ Sour Octopuses and Kingsway Bubblegum Mermaids, Giant Dolphins and Jelly Sharks. Meanwhile, the Over the Moon bag has a mix of Kingsway Space Mix, Monsters, Flying Saucers and

Peach rings. Both pouches have an RRP of £4. Other launches under the new brand are Fizzy Mix Candy Cup, which has sour coated pick ’n’ mix jelly sweets and marshmallows, with an RRP of £1.99, and Llamacorn Giant Cables, which are more than 30cm long and are individually wrapped, with an RRP of 30p.

Kathryn Hague, head of marketing at World of Sweets, said: “The products have been designed with children in mind, with a range of products that will appeal to younger customers with an active imagination or parents and family members looking for something ageappropriate and tasty.

£50,000 -worth of prizes from Lindt

LINDT has launched its ‘Hoppiness’ campaign ahead of Easter, with £50,000-worth of prizes up for grabs.

The supplier has hidden 10 tokens, each worth £5,000, inside 10 Lindt Gold Bunny Milk 100g chocolates. The promotion, which launched on 1 February, is running until 10 April, while stocks last.

The supplier hopes the chance to �ind a token will drive sales of the Lindt Gold Bunny, which is a signature Easter gift.

The winning tokens can only be found in plain foil Lindt bunnies. For more information and terms & conditions, visit lindt.co.uk/ shop/seasonal/share-thehoppiness.

“The share bags, Candy Cup and Giant Cables will be joined by more exciting product drops, which we can’t wait to share with customers and retailers.”

Win £2,000 through McCoy’s campaign

KP SNACKS is following up the launch of its McCoy’s Epic Eats range with a competition offering retailers the chance to win one of six £2,000 cash prizes.

The ‘Fund your own epic adventure’ competition launched on 20 February and will run for eight weeks. Retailers will automatically be entered into the prize draw when they buy two cases of McCoy’s Epic Eats.

As part of the competition, there are also 1,100 scratchcards with prizes up for grabs in the form of £20 vouchers or a free case of stock.

Leanne Parkes, shopper

Go Ahead launches Wholistic bar range

PLADIS UK&I is expanding its Go Ahead healthier snacking brand with the launch of the Wholistic bar range.

Launching in Peanut, Dark Chocolate & Sea Salt and Almond & Raspberry varieties, Wholistic is aimed at boosting the healthier snacking category’s relevance among younger shoppers.

Peanut, Dark Chocolate & Sea Salt provides digestive support and is high in chicory root �ibre, according sponsored

Win £5,000 to spend on your store

WALKERS is offering four retailers the opportunity to win £5,000 each to spend on their store.

To be in with a chance of winning, retailers need to purchase two cases of 15x70g Walkers £1.25 price-marked packs (PMP) in Cheese & Onion, Ready Salted or Salt & Vinegar from Total Wholesale, Bestway, Unitas, Spar, Booker or Nisa. They must then text ‘WALKERS’, their full name, business name and postcode to 85100 to win by 3 March 2023.

Currently, sharing PMPs account for 49.1% of crisps and snacks value sales, according to Nielsen �igures.

For full terms and conditions, please visit prizeology.com/walkers to the supplier, while Almond & Raspberry boosts immunity support with vitamins, added zinc and iron. marketing manager, C&I at KP Snacks, said: “As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”

The range will be available throughvconvenience and wholesale in the coming months at an RRP of £1.69£1.95 per bar.

McVitie’s launches BN Mini Rolls

PLADIS UK&I has expanded its McVitie’s BN brand with the launch of a Mini Rolls cake format.

Each individual roll contains 100 calories.

The launch comes as the ambient cake category is worth £1.25bn and is growing by 9%.

The supplier is supporting the launch with in-store and digital advertising this month, with further marketing activity planned for later this year.

McVitie’s BN Mini Rolls are available in Raspberry and Chocolate varieties, in packs of �ive, at an RRP of £1. Each variety consists of a vanilla sponge �illed with �lavoured cream and covered in McVitie’s milk chocolate.

this year.

Win Reading Festival tickets with Wrigley

MARS Wrigley has launched a competition for Extra gum, offering consumers the chance to win tickets to Reading Festival.

To enter, shoppers need to scan a QR code on participating packs and enter the last four digits of the pack barcode. The competition runs until midnight on 26 March.

Hannah Lee, senior brand manager at Wrigley’s Extra, said: “Our research shows that when out of home and chewing gum, 42% of consumers are working, studying or emailing, followed by listening to a podcast or music (22%).

“Up to 98% of students say music plays a great role in their overall happiness, and 70% say going to live music events is part of their mental wellness plan.”

Additionally, Pladis’ relaunched BN Biscuits were the biggest children’s biscuit launch of last year, driving 27% growth in the segment.

First ‘playable TV advert’ from Stella

STELLA Artois is entering the world of gaming with the launch of what it calls the world’s �irst “playable TV advert”.

The beer brand has brought mod packs of its un�iltered lager and the European village from its ‘Beer, au naturel’ TV advert to popular game The Sims, created by gaming enthusiast Devon Bumpkin.

Players can download the packs to use them in the game. The bespoke world and beer packs are available from game modi�ications site CurseForge. Downloads include a Stella Artois Un�iltered Chalice, Stella Artois Un�iltered bottle and branded beer tap, and a selection of characters modelled on those who appear in the TV ad.

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