THE FLAGSHIP STORE

IRFAN Ahmad, owner of DayToday in Glasgow, became the first retailer in the UK to offer BAT UK’s new gantry solution. His decision to install BAT UK’s latest innovation was its modern design and focus on alternative nicotine products.

“Other companies we reached out to could only offer the traditional tobacco gantry,” explained Ahmad. “BAT UK’s

Supplier View Retailer

Atul Sodha, Londis Harefield, Uxbridge, Middlesex

“I love that a large company, like BAT UK, has invested in a unit that shows off its products well. I like that the new gantry is a modular fit. The digital screen above the gantry also looks incredibly professional.”

Kay Patel, Best-one Wanstead, London

“The gantry is an interesting concept. It looks better in person than the visuals we have seen. I like the modular aspect of the gantry and how BAT UK are open to changing the gantry according to retailer feedback.” installation team throughout the UK and will work with retailers to determine the best time for installation, including options outside of business hours.

Retailers will enter an initial five-year contract with a 50% requirement of BAT UK’s products to ensure maximum rewards. There is no installation cost for retailers using the My BAT Rewards platform.

Bobby Singh, BB Nevison Superstore, Pontefract, Yorkshire

“The gantry looks sleek and professional; we like the screens. BAT UK’s products are in a prime position and nicotine pouches have been displayed clearly. The back lighting also helps the product stand out.”

Supplier View

Hashim Tahir, B2B executive, BAT UK new gantry is offering something new by focusing on alternative nicotine products.”

The gantry’s backlit lighting is what stood out to Ahmad the most. “Lighting can help offer customers a new experience of seeing a product,” he said. “The experience they receive means they are more likely to return.”

Ahmad opened his 800sq ft store in February and is open 24 hours a day, seven days a week. The retailer offers a wide range of products , including foodto-go, grocery and hardware, to meet as many shopper missions as possible.

It was important to Ahmad to offer his customers a wide range of alternative nicotine products, from vapes to modern disposables to nicotine pouch- es. Within this, visibility was important to Ahmad, as was collaboration with suppliers.

“Working with BAT UK has been great,” Ahmad said. “BAT UK worked with me every step of the way, helping me to understand what’s currently trending within the alternative nicotine category, as well as ensuring we offered the right products,” Ahmad said.

“With the exceptional growth of vapes in the past few years, BAT UK noticed a gap in the market, and we realised retailers aren’t equipped to merchandise and range the category correctly to drive sales and attract adult nicotine consumers to the category.

“We want to help retailers update their tobacco gantries, which can be seen as outdated as retailers transition to drawers underneath the till area. The gantry we have built offers a multi-category solution where retailers are able to display vapes and alternative nicotine products together while having space for tobacco.”