UPHOLDING QUALITY

ZEDIS, the company behind BAT UK’s latest innovation, makes each component in-house to ensure quality comes first, while putting sustainability at the forefront, which the six retailers in attendance have now seen first-hand.

Materials used to build the gantry are all sourced within a 50km radius of the factory, so carbon emissions are kept low. The gantry also has zero wastage, because any leftover material during the building process is either reused or sent away to be recycled. Some areas of the gantry are finished by hand to ensure the units are long-lasting.

The factory uses different moulds, with the electrics running through the design, to ensure there are no loose wires and the gantry’s quality is upheld.

The gantry’s LED lighting is also installed at Zedis’ factory. It uses LED lower and upper package lighting, and the elec-

In addition to LED lighting, the new gantry offers push mechanisms, adjustable shelf height and has a central locking system for the drawers to help keep tobacco secure. Retailers will also benefit from upgradable product labels and unique planogram updates.

Vince Malone, Tenby Stores and Post Office, Pembrokeshire

“It’s clear BAT UK are great at what they do and the factory has been fantastic. From a customer’s point of view, the gantry is really eye-catching. It will capture their attention as soon as they walk in store, and while they might not purchase something straightaway, it brings those products to the forefront of their mind.”

Sunita Aggarwal, Spar Hackenthorpe, Sheffield

“Going on the tour was amazing to see how they put everything together. We also liked how they source all their materials locally, too. It’s nice to be part of the journey, listened and spoken to us and taken on our ideas.”

Trudy Davies, Woosnam & Davies, Llanidloes, Powys

“The factory tour was really interesting and it was great to see how the gantry is made. BAT UK has completely taken on board our feedback from Glasgow, even down to the width and depth.”

Natalie Lightfoot, Londis Solo Convenience, Glasgow

“BAT UK has listened to all of our feedback, both from Glasgow and in Barcelona, and know it’s lots of different things they need to take into consideration. These include the route to market, how it would fit into convenience stores and how we are all different as retailers.”

Supplier View

trical installation is certified. Changes to the gantry can, and have, been made on-site. For example, in Glasgow, the retailer feedback was updating the colour of the shelving panels within the gantry, from oak to black. This was achieved by Zedis’ team in less than a week.

If you’d like to know more about BAT UK’s new gantry solution visit www.betterretailing.com/bat-retailer-visit or call

Afzalur

B2B manager, BAT UK

“The alternative nicotine category is evolving very quickly and it’s hard to determine where it will lead to next. We want to work with independent retailers to create an ideal solution to help them navigate the category and be successful in it too.

“Today’s visit was about showcasing to retailers the process of how each gantry is made, and to gain their feedback to build a strong foundation for convenience stores. What we received was insightful and helped us to understand what could be improved. BAT UK has taken the retailers’ feedback and promised to consider this for future developments.”