KP

Launches Online Ranging Guidelines

KP SNACKS has unveiled a new set of ranging guidelines, ’25 to thrive’, on its SnacKPartners website.

The guide provides a core recommendation of 25 lines across crisps, snacks, nuts and popcorn (CSNP) for retailers to stock to drive sales.

These include top sellers from brands including Hula Hoops, McCoy’s, KP Nuts, Butterkist, Skips, Nik Naks and Space Raiders.

It also features macro trends, a planogram, market insights and category advice to help retailers across the value and customer mission spectrum.

Matt Collins, trading director at KP Snacks, said:

Peri-Peri Crunch from Graze

“For retailers, simplicity in ranging is key so ’25 to thrive’ highlights 25 core lines covering a spectrum of shopper missions, occasions, and top sellers across the entire value spectrum. By stocking this range, retailers can bene�it from this growth category.”

Sandwiches fit for a king

URBAN Eat is marking the coronation of King Charles III with a limited-edition range consisting of Smoked Ham & Egg and Coronation Chicken sandwiches.

Available until 9 June at an RRP of £3.49-3.69, the sandwiches come in Union Jack packaging to ensure standout on-shelf. They will be supported by in-store PoS, posters and social media activity.

Abigail Nelson-Ehoff, brand manager, Urban Eat said: “With such a historic event just around the corner, it’s only appropriate that we help the UK celebrate with a special lunchtime treat.”

“Not only that, the food to go category has gone from strength to strength in recent months and we expect this to increase further as the weather warms up and more people are out and about.”

GRAZE has launched a new Peri-Peri Crunch variety alongside a rebrand across its range.

The launch of the non-HFSS Peri-Peri Crunch comes as the supplier’s Crunch range has grown by 18% in the past year.

According to Graze, it is its most appealing �lavour to date, with purchase intent testing at 75%. It is available in a 28g punnet with an RRP of £1.20.

It is launching alongside a rebrand which features an enlarged white logo for easier brand recognition. Packs also feature illustrated hands which guide shoppers to product photography.

The supplier says consum- er feedback has been successful, saying the new packaging has greater on-shelf standout translating to a higher purchasing intent.

Golden Wonder’s transformative promo

GOLDEN Wonder has teamed up with upcoming �ilm Transformers: Rise of the Beasts for an onpack promotion across its Transform-A-Snack brand.

The promotion, which is live now ahead of the �ilm’s release on 9 June, offers shoppers the chance to win a family trip to New York, as well as unique Transformers: Rise of the

The promotion builds on Transform-A-Snack’s recent growth. According to IRI, the brand’s sales have grown by 25.8% year on year.

“Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise of the Beasts was the perfect partnership,” said Matt Smith, marketing director at Golden