Win cash prizes with Birds Eye promo

Breakers quiz shows have been renamed Biscuit Break Trivia and Tea and Biscuit Breakers, respectively.

McVitie’s has also partnered with The Sun to place the brand at the heart of features where people are taking time out, including puzzle pages and TV listings.

Staropramen promo offers BBQ prizes

MOLSON Coors has launched a barbecuethemed ‘BBQ like an expert’ on-pack promotion and campaign for Staropramen beer, in partnership with chef Heston Blumenthal.

The partnership sees the lager brand offering shoppers the chance to win an Everdure by Heston Blumenthal 4K BBQ, as well as Staropramen-branded accessories and supplies.

Promotional packs with QR codes for shoppers to scan to enter are available until 30 June.

The campaign builds on Staropramen’s 11% value sales growth in 2022, following multimillion-pound investment including its biggest-ever marketing campaign, ‘Brewed by experts, for experts’.

Molson Coors will support the campaign with digital advertising, paid social media activity and in-store PoS.

BIRDS Eye has partnered with retail app Shopt to give 10 independent stores the chance to win a variety of prizes to help them maximise their frozen food offering and contribute towards rising energy bills.

The �irst prize is £3,000, including tailored category advice and Birds Eye, Aunt Bessies and Goodfella’s Pizza stock. There are nine additional cash prizes, ranging from £2,000 to £250. For every qualifying entry, Birds Eye will make a £5 donation to GroceryAid.

Retailers need to open the Shopt app and redeem the Birds Eye competition

Kettle Chips expands range

reward to enter. By uploading an image proving they have bought a case of promotional Birds Eye lines, retailers will receive £3 into their Shopt account.

Meet top footballers with Cadbury FC

MONDELEZ International is offering shoppers the chance to win experiences with leading female footballers through Cadbury FC. The ‘World class wins’ promotion runs until midJuly across a wide variety of Cadbury, Maynards Bassetts and Trebor products.

It offers one winner and three of their loved ones the chance to meet one of top footballers Leah Williamson, Katie McCabe, Kadeisha Buchanan and Pernille Harder. The winner also gets a family holiday worth £8,000 and match tickets to see their chosen player. There are also runner-up prizes including match tickets, signed shirts and Cadbury

Fermented vegetables from Mrs Elswood

SPECIALTY food importer and distributor Empire Bespoke Foods is set to launch a duo of fermented crunchy vegetables under the Mrs Elswood brand.

They will be available to retailers from June 2023 in Crunchy Vegetables and Crunchy Vegetables with Purple Carrot Juice varieties, each at an RRP of £2.99. Each jar contains mini gherkins, red pepper, carrot slices, cauli�lower �lorets and baby silverskin onions.

The vegetables are fermented for a minimum of four weeks before being added to the brand’s signature brine.

Matthew Moyes, marketing controller at Empire, said: “With our new Crunchy Vegetables we are looking to bring life, colour and modernity to the pickles aisle. Consumers are not only looking for new �lavour pro�iles, but new and improved options for old favourites.”

FC vouchers. To enter, shoppers purchase a participating pack, enter their contact details, barcode and batch number at worldclass.cadburyfc.com and select the player they’d like to meet.

KETTLE Chips has unveiled two new varieties, Sriracha Mayo and Dill Pickle & Jalapeño.

Both �lavours launched in Waitrose in April in sharing bags, ahead of wider grocery and impulse listings from this month onwards.

To drive awareness, Kettle has launched the Kettle Chips Escape Room in Shoreditch, east London, a free experience that gives consumers a chance to discover the new �lavours.

Russell Tanner, marketing director at Kettle Chips, said: “With consumers looking to explore new and interesting �lavours within the

Cono Sur rebrands Bicicleta range

CHILEAN winery Cono Sur has rolled out new packaging across its Bicicleta wine range.

The new look features across the brand’s Pinot Noir, Viognier, Sauvignon Blanc and Malbec varieties, as well as its organic range.

Javiera Moller, Cono Sur brand manager in the UK, said: “We’re so pleased with this new design, which has been a truly collaborative effort with our team in Chile. It looks fresh and contemporary, while still focusing on the bicycles which the brand is famous for.

“Cono Sur has long been known as an innovative and environmentally conscious wine brand, one of the few certi�ied B Corp wineries globally, and our new look will accompany some really exciting activity we’re launching in May.” crisp category, we couldn’t be more delighted to share the two new seasonings. By offering something a little unexpected from Kettle, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”

Tango campaign spotlights Dark Berry

TANGO has launched a £2m campaign focused on its Dark Berry variety, highlighting its ‘Dangerously potent �lavour’.

The campaign went live on 15 April during the opening episode of Britain’s Got Talent, showing a world where Dark Berry’s �lavour is so powerful, that authorities want it banned. Designed to appeal to younger Gen Z consumers, it will run until June 2023 across TV, digital, social media and in�luencer marketing.

There will also be additional digital marketing for Tango’s limited-edition Paradise Punch featuring in a digital campaign in June.

Tango Dark Berry now has a retail sales value of £13m, having grown by 26% compared with last year.

Retailers Shuda stock new cocktail range

MANCHESTER Drinks Company has launched a new range of Shuda bottled cocktails and added two new �lavours to its range of frozen cocktail pouches.

The new cocktails range is available in Apple Sour, Cherry Sour, Blueberry Sour and Strawberries & Cream varieties (15% ABV). Each is available in 700ml bottles at an RRP of £8.99. The supplier says they can be enjoyed straight over ice or with a mixer.

It has also added Passionfruit Martini and Raspberry Mojito varieties to its frozen pouches range (4% ABV), joining Strawberry Daiquiri, Pina Colada, Woo Woo and On The Beach.

These are available in 250ml pouches with an RRP of £1.