VUSE

Innovative disposable and rechargeable products offering a wide range of fl avours make VUSE Go and VUSE ePod Vivid ideal choices in a fast-moving market. RETAIL out more

What is Vuse?

DISPOSABLE Vuse Go and closed-system ePod ranges offer trusted, reputable quality in a growing, multi-brand category. They are designed to cater to the higher demand for mint and fruit flavours, and stronger nicotine strength products suitable for those who are more experienced with nicotine.

The ePod Vivid range was created for adult nicotine consumers drawn to bold disposable vape flavours, but also attracted by refills that are cost-effective and reduce waste.

Recent growth in the modern disposables market has been unprecedented – peaking with a year-on-year increase of 3,500%1 last summer. Modern disposables are currently driving the continued volume growth in the vape market overall, which is expected to continue through 2023, along with the expansion of the closed-system products market.

Three bestsellers: Vuse Go

Why stock it?

VUSE Go and ePod Vivid innovate continuously to cater for the ongoing evolution of preferences among adult nicotine consumers.

Vuse is the leading global vaping brand3 and offers the flavours popular in the market today. The ePod Vivid closed-system refillable pod range now gives consumers those same experiences and flavours as with Vuse Go. Both ranges continue to show consistent market growth. Vuse Go total sales are up by around 40% since November 2022 and ePod Vivid has had an increased share by volume of 8% to 23% in the same period4

Vuse Go offers adult nicotine consumers the option of trusted quality among a growing, multi-brand category. Vuse ePod Vivid was created for those who not only enjoy bold flavours in disposables, but who are also attracted to more cost-effective refills in a rechargeable, not disposable, device, which gives 1,900 puffs per pack5.

Three bestsellers: Vuse ePod Vivid 3

Display your vaping and nicotine pouch range near other nicotine products to showcase the range. They should be clearly visible to adult nicotine consumers at the point of sale.

Retailer

What’s new?

If space is limited, the minimum amount of stock retailers should have is one facing of each product. Retailers should also focus on bestsellers.

“SINCE we first opened the store, we’ve stocked Vuse. We started with approximately 12 flavours across the ePod and ePen ranges, and have since grown this to more than 20 different flavours across different nicotine strengths. We have also stocked Vuse Go since its launch last year, and have recently started stocking the full range.

“Sales have grown across Vuse – we now have regular Vuse customers. Berry Blend 12mg and Peppermint Tobacco 12mg are popular flavours for us.

“We have separated Vuse Go 20mg and Vuse Go 10mg, as there are customers who are looking to drop down in nicotine strength. The lower-nicotine-strength option isn’t available in other disposable brands, so this does well.”

Vuse Go and ePod Vivid promise much with plans to introduce more new flavours across various nicotine strengths, following launches last year, presenting a prime opportunity for retailers.

Contact your BAT UK representative, visit vapermarket.co.uk or head to the My BAT Rewards platform

RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS

What do you think? Call Retail Express on 020 7689 3358 for the chance to be featured

VAPES: How are you reacting to ongoing product removal notices?

“WE keep seeing these product withdrawals, and each time suppliers tell us not to worry and to keep selling them, but if it lands stores in trouble, it will be the store that has to deal with it. The suppliers should be responsible for sorting this out, and not us. We have enough on our plates.”

Hemanshu Patel, Saltwood Post Office Generate Store, Hythe, Kent

“IT’S difficult to understand why some wholesalers withdraw products while others continue to sell them. It also just adds to all the confusion around the category. Shops are reliant on their suppliers to advise on what should be sold, so why are they taking different approaches?

Martyn Ward, Cowpen Lane Convenience Store, Billingham, Teeside

The suppliers should be responsible

PROMOTION: How do you generate interest from new customers?

“WORD of mouth has resulted in lots of new customers. With social media, you want to say what you’re getting in and what you’re offering. We’ll post when we get a delivery, and we posted when we got the Fanta and F’real machines going.”

Ajmer Kaur, Premier Ken’s Convenience Store, Winsford, Cheshire

ALCOHOLIC SLUSHIES: How do you sell them responsibly and legally?

“I HAVE three machines. It’s a legal grey area, but if you do it right, then you’re covered. It’s important to show them the alcohol content because they need to know what they’re drinking. I mix it in the tank, so it’s usually lemonade and whatever vodka is on trend.”

Serge Notay, Premier Notay’s, Batley, West Yorkshire

“WE open a big bottle, measure the shots into the cup and seal it. The customer makes the drink, has it in their hand and then they can open it once they’re off our premises. We check the IDs of anyone buying one. You’ve got to cover your own back.”

Amit Patel, Premier Sandiacre, Derbyshire

Staff are told to walk behind them

“WE use TikTok. When we had our first Prime delivery, I posted the time it was due to arrive – 3.30pm – and we had kids queuing outside the store at 3pm. Within two hours, I’d sold 200 bottles. So, we made another video telling people when the next delivery was.”

Shuayb Hamid, One Stop Keresley Post Office, Coventry

You’ve got to cover your own back

CRIME: How are you working to minimise incidents in your store?

“WE tell people they’re not welcome in the store, but they will still come in. As soon as they do, staff are told to walk behind them, so they get the gist they’re being followed and don’t come back. We find most theft comes from sweets or crisps, followed by alcohol and babycare.”

Vrajesh Patel, Londis Dagenham, east London

“WE wouldn’t confront them at the expense of them either causing themselves, our staff or stock any harm. It’s always done in a way we can manage the outcomes and consequences, and if we feel it’s going south, then we allow them to leave and contact the police.”

Vince Malone, Premier Tenby Stores & Post Office, Pembrokeshire