VELO

Why stock it?

VELO is the UK’s number-one nicotine pouch1 and the brand is proud of its continued innovation to cater for adult nicotine consumers, including the flavours and variety of nicotine strengths they prefer. The Velo range has 10 flavours and seven strengths, plus slim and mini sizes available.

New high-strength nicotine pouches include the ‘High Nic’ Max and Ultra variety for more experienced adult nicotine consumers.

Velo’s convenience is a major draw for adult nicotine consumers. They can take Velo with them anytime, anywhere –and it’s hands-free once the lid is off.

The overall modern oral market has grown by 89% so far this year compared to a year ago2. Velo continues to improve on its significant overall share by volume, reaching 55% by February –up from around 25% on December 20212.

NICOTINE pouches, such as Velo, give adult nicotine consumers a modern, convenient way to consume nicotine with no butts, tobacco, smoke, smell or mess from start to finish3.

The slim pouches contain nicotine and other high-quality ingredients, including flavourings, sweeteners, plant-based materials and water, and come in a nifty pack. The pouches are placed under the upper lip, where the nicotine is released and absorbed. They appeal to adult consumers keen on quality, sustainability and convenience.

The current favourites in terms of sales in the category are mint flavours, particularly the stronger nicotine pouches, which recorded a 54% share in February this year. The lowernicotine 6-9mg-strength mint products also have a significant share of sales by volume at 21%, with the lower- and higher-strength fruit flavours enjoying a 14% share combined2.

Your nicotine pouch products should be displayed ideally near other nicotine products – they should be clearly visible to adult nicotine consumers at the point of sale.

When space is limited, why not minimise the amount of stock in your display area by keeping just one product per line facing the customer – focusing mainly on your bestsellers.