THE RIGHT FORMATS

WITH the continued success of the meal-deal that retailers have reported seeing in their stores, Taylor at Fox’s Burton’s Companies sees an opportunity for smaller pack formats that could be added into mealdeal promotions and drive extra category growth and increase sales volumes.

“It is essential retailers stock different pack formats, including smaller formats, to meet diverse needs and cater to varied treating occasions,” says Taylor. “Offering variety and providing shoppers with a broader range of pack options is key for retailers to present consumers with more treating options.”

Smaller formats also work in alignment with HFSS regulations, and those who want to take into consideration thoughtful treat and portion control. While Khunkhun tells

Retail Express that promotional twin packs of biscuits do well, he doesn’t have the customers for smaller biscuit formats – such as three biscuits in a pack.

“Smaller formats work better in more transient stores, such as service stations or those who have a coffee machine and can locate these packets nearby,” says Khunkhun.

“The only area that has done well in the single-bar formats is in the healthier-snacking-togo category, such as flapjacks and single cereal bars.”

Pladis’ Turhan sees the current inflation crisis as a boost to price-marked packs and also products in larger formats as they represent a lower cost per kg. “Snacks in sharing pouches, such as McVitie’s Blissfuls, are a great stocking choice when it comes to showcasing value,” adds Turhan.

With only 38 calories per biscuit, Wholesense will drive appeal among snacking shoppers seeking health benefits.

McVitie’s Rich Tea Delights

Launched March 2022

A non-HFSS iteration of the biscuit tin bestseller, these are perfect for shoppers seeking something a little lighter.

With 38 calories per biscuit and 30% less sugar than the typical semi-sweet biscuit, these supply a different choice for the Rich Tea biscuit fan.

McVitie’s Blissfuls

Launched January 2022

This chocolate-oozing circular treats feature first-tomarket innovation and are perfectly portioned for sharing.

Blissfuls are available in a 228g sharing pouch in two flavour variants: Belgian Milk Chocolate & Caramel and Belgian Milk Chocolate & Hazelnut (RRP: £2.59).