WHERE YOU CAN FIND EFFICIENCIES

IF you’re going to keep prices online the same as they are on the shop floor – as retailers with Snappy Shopper tend to do – you’ll need to nd ways to cut down on your expenditure when delivering.

For some retailers, this means cutting back the number of drivers they have, possibly even to one.

That puts enormous strain on the remaining driver, however, so better e ciency can be found by increasing orders to the extent that it more than pays for full-time drivers.

“Until you start doing real volume on Snappy Shopper, you have to take the hit on the sta you need to send out of the store to go and deliver the products. Other stores have a full-time delivery driver, which is the most cost-e ective, but we only do 25 deliveries over 12 hours, so we’re in a position where it’s not worth getting a full-time driver, but it’s still costing us money because a supervisor has to take time away from the shop,” says Majid.

To make deliveries even more e cient, retailers can invest in electric cars, which