Ufit launches protein puddings

Vadasz adds to condiments range

Vadasz’ new Hot & Sweet Jalapeño Relish combines sweet pickled jalapeños, green peppers, apple, onion and spices.

RRP £4.75

Contact vadaszdeli.co.uk

Highland Park whisky launch

Orkney-based distillery Highland Park has launched its new cask-strength No4 scotch whisky, ahead of its 225th Anniversary in September.

RRP £80

Available from The Whisky Exchange

Raspberry shake from Barebells

Barebells has added a Raspberry flavour to its range of milkshakes. The new variety contains 24g of protein and no added sugar.

RRP £2.50

Available from Spar, Budgens and Londis

by Jasper Hart jasper.hart@newtrade.co.uk

Weetabix‘s recently acquired protein brand Ufit is expanding beyond drinks with the launch of its first dessert range.

The range is launching in Creamy Caramel and Double Chocolate varieties, both available in 250g pots at an RRP of £2. Each variety contains 25g of protein per pot, with no added sugar. They will be available in wholesalers later this year following launches in Morrisons this month and Asda on 24 July.

According to the supplier, the launch caters to increasing customer demand for food and drink which help to optimise performance throughout the day, of which addedprotein products are a large part.

According to Statista, the global protein ingredients market is set to grow to almost £90bn by 2030.

This growth means everyday consumers are now more interested in accessible protein products, instead of them just being aimed at athletes and gym-goers.

Since its acquisition by Weetabix last year, Ufit’s sales have increased by 216% annually, and led to a 30% headcount increase, according to the brand’s managing director, Austin Bailey.

The supplier will support the launch with outdoor advertising and influencer activity across social media.

Cricket prizes up for grabs through KP and Bestway

KP Snacks has partnered with Bestway Wholesale for the third year running to offer retailers the chance to win hospitality tickets to the final of The Hundred cricket competition.

There are seven pairs of tickets to the final at Lord’s Cricket Ground.

These tickets guarantee a VIP experience, including access to an executive box.

Travel and accommodation expenses are also covered.

Ten runners-up will also win £100 of wholesale credit each.

Every time retail- ers buy six of the eight core brands involved in sponsoring The Hundred – Popchips, Butterkist, Pom-bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – in any format from Bestway, they will be entered into a free prize draw for a chance to win.

The competition runs until 20 July.

Matt Collins, trading director at KP Snacks, said: “By stocking up on our core lines, retailers will drive their crisps, snacks and nuts sales while being in with the chance to win prizes.”