NUL14 - Final Programme

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New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes First day - 25 June 2014 Escuela Tecnica de Arquitectura

Avda. Juan de Herrera, 4, 28040 Madrid 10.00 - Opening debate and conference presentation:

Why do we need to talk about urban ideology now? What is urban ideology?

11.30 - Keynote speech:

Franco Farinelli - Università di Bologna What is a city: A reappraisal 12.00 - Discussion

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

25 June 2014 - 10:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION I - Ideological Answers to the Crisis Chair: Roberto Rocco The world is in crisis: climate is changing, economy is unable to rise again, many areas of our planet are affected by wars, many local systems are unable to maintain their standard of living. This has happened before in human history, but not with this intensity. In these lasts years many cities tried to answer this situation with new ideological models: green economy, resilience, smart cities, urban competitions for global investment. Have these answers helped the cities in which they were applied? Have these failed? Why? In which ways? Sophie Gonick: Disrupting Neoliberalism’s Ideologies: From Civil Death to Civil Disobedience in Madrid’s Right to Housing Movement. Since the onset of the economic crisis, thousands of households in Spain have experienced mortgage-related foreclosure. In response, a powerful, multicultural movement has developed to stop evictions and revindicate the right to housing. This movement delineates an alternative, variegated urban ideology around questions of collective action, civil disobedience, and resistance to the neoliberal housing policies of the state. Examining the case of Madrid’s Plataforma de Afectados por la Hipoteca, this paper will critically analyze the competing claims, political imaginaries, and alternative discourses in this emergent mobilization. Drawing upon participant observation and in-depth interviewing, this paper will argue that this emergent urban ideology fosters inclusionary practices that allow for new alliances to form across old lines of difference. Antonia Maria Alda Chiesa: Techno pastoral. Regenerative strategies of landscape urbanism in Italian Apennine “marginal” areas. By focusing on landscape as medium for the production of a hybridized urban-rural environment (Waldheim, 2005), the research investigates an alternative theoretical frame and landscape-related strategies to face natural and cultural decline of the Alta Val d’Enza in the Aemilian Appennini. After massive migrations towards cities compromised ecological “balance” of mountain areas, hints of a renovated yet still critical relation to nature emerge today as return to agriculture: swinging between image speculations of landscape and extension of pervasive technology, flourishing green economies influence a re-interpretation of territorial identity. Space implications of such complex transformation are produced by continuity of blue/green/grey infrastructure, spotting of reactivated built heritage, cycling of food and eco-tourism ecologies, layering of historical cultural transformations. Ana Carolina Lima e Ferreira: “Once upon a time in Bronx” and the current urban challenges of the Theater of the Oppressed. Theater of the Oppressed created by Augusto Boal is clearly an initiative within the Left Wings ideals and ideology from the 70s and is practiced all over the world, crossing physical boundaries and cultural boundaries, giving voice to people and allowing urban transformation. Nowadays it is still very challenging to work with it. Prof Melanie Crean from the New School University at New York City develops projects with a youth group in a community center on Bronx. She uses the Theater of the Oppressed methods and goes beyond it. From the initial idea of doing theater, they designed games, do photography and work on storytelling. Although mass media in general tell only stories about violence, criminality and prostitution in Bronx, they designed a game about story telling helping people to tell their own stories about the Bronx: stories about the past combined with visions of the future.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

25 June 2014 - 15:30


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION IV - Future Urban Narratives Chair: Luca Gaeta Narratives are great tools to describe the present and orient the future. In recent past, some great narratives overcame theological narrations in the West, reorienting life in the region towards rationality and the rule of secular law, with important consequences to all aspects of urban life and government. Are there any emerging new narratives, which are now taking global relevance? Which futures are planted in the seeds sawn by these new narratives? In which ways these new narratives could re-orient the future of our cities? Bianca Moro de Carvalho: Urban Conflicts in Northern Amazon Region: disordered growth of wetlands/ressacas in Macapá. The purpose of this article is to show the squatter-settlement development process (called favelização) in the wetlands of Macapá, Capital City of the State of Amapá, and the initiative of the Federal University of Amapá, in search of new solutions for wetlands, locally referred to as ressacas, in the urban planning area. Recent research studies have shown that wetland dwellers are mainly immigrants originating from riparian communities that had previously lived along the Amazon River, surviving from extractive activities. However, with no healthcare or access to basic education for their children, those people decided to move to the city that was closest to their community: Macapá. They did not have skilled labor and faced difficulties to find a job; the risk areas located close to the urban center represented a cheap housing opportunity. In those areas, the riparian people reproduced the way of life they had in the forest, but in different conditions: they occupied government- or privately-owned lands and their workforce was dedicated to informal economy. Macapá, where serious urban conflicts have emerged, is the starting point for our research study, as well as the intense process of irregular occupation. Mario Paris: Re-thinking antitheses. How exceeding the “urban/rural” opposition in two metropolizated territory. Nowadays the modern paradigm and other traditional concepts have become less useful and too rigid to understand the urban condition. This lack of effectiveness regards the discipline as a whole, divided between conventional antithesis (Soja, 2011) and eclectic atlases (Boeri, 2007). One of the ways to overcome the stasis of urbanism and planning is the update of traditional concepts and their integration with several suitable ideas more than the creation of another comprehensive speech. This original narrative must be both open and flexible to fit to the complex, unstable and transient spatial dynamics. For example, in two really different spaces as the Milan urban region (I) and the Valladolid-Palencia corridor (E) we have to re-think the stiff opposition between “urban” and “rural” and move to the idea of “land mosaic” (Forman, 1995) to understand its condition of metropolizated territory. Maria Skivko: Sustainable fashion for/of sustainable city? From the dominance of consumer society trend and popular orientation for material and cultural consumption there is a shift to certain fashion of sustainable living, sustainable city planning and development of urban spaces as an answer to the problem of uncertain future. In these conditions the discourse on sustainable cities might become a solution for global and local cooperation and as a narrative of new urban ideology. Such narrative by describing modern cities denotes the urgent problems of social world today and brings accents for the future development, planning and designing new sustainable urban spaces. On the one hand, this is a next step away from consumerism and fashion ideology; on the other hand, the notion of sustainability turns into new independent - global and local – fashion trend. The paper aims to consider an ambivalence of a narrative of sustainable urban spaces.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

25 June 2014 - 15:30


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes First day - 25 June 2014 Circulo de Bellas Artes Salon de Baile

Calle de Alcalá, 42, 28014, Madrid

COLLATERAL EVENT

CLUB DE DEBATES URBANOS Presents: Summer solstice party 2014 HOMAGE TO BERNARDO SECCHI

19.00 - Awards delivery and “Socio de Honor” ceremony 19.45 - Conference:

Bernardo Secchi - IUAV And now what?

20:45 - Homage to Bernardo Secchi, with the participation of: Eduardo Mangada Jesús Gago Eduardo Leira Francisco Pol

21.30 -

Cocktail party: Summer Solstice 20144.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

25 June 2014 - 19:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes Second day - 26 June 2014 Escuela Tecnica de Arquitectura

Avda. Juan de Herrera, 4, 28040 Madrid 10.00 - Keynote speech:

Gabriele Pasqui - Politecnico di Milano Urban policies in Europe: discourses, rhetorics and dispositifs

10.30 - Discussion

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

26 June 2014 - 10:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION II - Ideology and Urban Form in the 21st century Chair: Roberto Rocco We know that design always carries within itself a representation of the designer’s identity and beliefs, and many authors advance the idea that there is a big relationship between the Weltanschauung of a population and the form of its cities. In which ways can we see this phenomenon in the classical cities of Christianity, the Islamic World, old China and other recognizable dominant ideologies? In which way has this evolved or changes in the 20th and 21st centuries? Antonella Contin, Pedro B. Ortiz: New metropolitan discipline: Foundational significance of Madrid 2016 Plan. Imagine being involved in the transformation of settlements, which are at the fringe edges of a metropolis, constantly changing and characterized by a variable degree of informality. This fact determines the syntactic and morphological reform of the city. So you have to start with a statement: the need for a cultural “jump” that should identify a new range and relations among elements in the metropolitan context, rather than simply upgrade the instruments of intervention and investigation. You need a better definition of the structural pattern of this new reality, in order to show the discontinuity occurring in the urban development and in the cultural awareness of such phenomena. Therefore we need a methodological indication for the development of the new metropolitan structure. This is the concern of the Matrix Methodology System applied in Madrid 1996 plan for the first time. It is a study of a way for regulating the growth at the metropolitan scale. It is a system of choices logically systematized: the organization of a vision inside a discipline. It is based on a method of project allowing us to describe and design urban phenomena related to the change of scale, which determines the mutation of types of morphologies, of urban spaces and landscapes, and a new mapping project. Corinna Nicosia: The Ilses urban sociology approach: how to design a 20th century metropolis. Pioneering research made in USA (‘20-’60) studied how the relationship between society identity and city evolution can affect the urban form shaping process. The Institute for Economics and Social Studies of Lombardy (Ilses), looking at these studies, carried out a wide research program to understand the Milan metropolitan region identity in order to reverse the evolutionary process and starting from a new idea of society to design a 20th century metropolis. The early Ilses research (‘60-’64) and the Turbina plan (‘63) first show how this new theoretical approach changes the way of thinking urban planning - from a design process to a social transformation process - and how to understand the figure of the planner - from a technician to a social actor. Also it changes the way of representing the plan: from a legal instrument to support the zoning to a palimpsest of future possibilities. Abeer Elshater, Hisham Abusaada: Urban Design Paradigms: Learning From Cairo Settlements: The Principles of Gestalt Laws and Everyday Urbanism as a raising Tactic of city potentialities. In the present epoch, since the mid of the fifties, the metropolitan designer (urbanist) becomes the new official licensed practitioner in the field of architecture. Today, in the Egyptian communities, the conditions of the constructed environment needs to hold a deeper understanding towards enhancing the principles of Urban Design; the art of the city. This is tangent with the new global movements towards quality of life. The paper covers an elaborated intro to the complete work and detection of the problem justification. It focuses on the trend of urban visualisation appropriateness toward a good city form in the urban sprawl in Cairo, Egypt. It concentrates on the interactions between visual field of understanding with Everyday Urbanism as a new approach in developing countries. It emphasises on the interactions between geometry and meaning in the art of the city idea. The complied a set of principles that enforce the visual quality. These principles will be applied in selected case study in order to discover the possibility of verification. Paula Montero Sánchez del Corral: Resilient Architects for Resilient Cities. Following a University of Chile (FAU) research, a mere 10 per cent of graduate architects would actually work as project designers. One per cent would be engaged in a top commission. Restructuring scholar approach to Architecture and Urbanism curricula appears both a compulsory and urgent task. Translating ecosystem literature to urban models, we assume biodiversity as necessary to sustain vital ecosystem services and resilience as positively linked to diversity. Merely relying on UWH sites to guarantee the cultural diversity required for healthy settlements. We propose redressing the Architect as Weltanschauung synthesizer by means of subverting Cartesian processes. Ester Dedé: Learning from the planned city: the notion of public space in the Hispanic American historic city as core of the informal settlements regeneration. This work aims to investigate the role of Hispanic American planned city’s public space in the formation of an urban culture able to arise the largest formal metropolis in the world but also informal settlements. Although defined as drift housing models by critics, they offer an idea of the urban space and of the relationship between residential and collective areas related to the sixteenth century structures. These considerations seem very relevant if you observe public space as an actor of a new regeneration model that it moves and develops in these problematic contexts. The debate will move from the analysis of some Hispanic American urban structures in their development – through the centuries and in their most recent informal growth – observing new possible intervention strategies.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

26 June 2014 - 11:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION IV - Future Urban Narratives Chair: Luca Gaeta Narratives are great tools to describe the present and orient the future. In recent past, some great narratives overcame theological narrations in the West, reorienting life in the region towards rationality and the rule of secular law, with important consequences to all aspects of urban life and government. Are there any emerging new narratives, which are now taking global relevance? Which futures are planted in the seeds sawn by these new narratives? In which ways these new narratives could re-orient the future of our cities? Anaïs García: New information and communication technology at the service of the citizens: comparison of two systems in use. We understand that urban information must become one of the several public services for citizens. For that the development of useful and easy-to-use tools is mandatory. The intention of the study is to analyze the service provided to citizens by two systems currently in use: emtmadrid.es and krakow. jakdojade.pl. To fulfill these objectives I have used both systems to obtain equivalent information regarding city mobility and I have observed the strengths and weaknesses of each one. I have also analyzed different aspects of both platforms concerning the reception of information by the citizen: Reliability, Efficiency, Easy-to-use and Integration of information I conclude that:1)I consider information as a challenge of urban infrastructure 2)The solution has to add great value for the citizen 3)The ability to communicate of the selected technological tools will be essential to achieve success. Paola Raffa: Random City, or the modification of the image of the city. The traditional city is governed by formal rules, it is entangled in a web of administrative requirements that will encode the space. Streets, squares, and residences are forced into rigidly perimeters and dominated by hierarchies of rules and functions. Inside this city another city is rooted. It is generated by informal and social phenomena. This city is governed by the behavior of people. It is a city randomly. It is drawn by the flows and relationships that individuals or social groups have with the city and the architecture. The actions of individuals affect the urban space of the city. Architecture and space are constantly changing. Cities and architecture become the subject of an uncontrolled modification of the image of the city. Getano Cascino: Guerrilla Gardening and urban landscape: a Civil War. “This study analyses the effects of Guerrilla Gardening on urban landscapes focusing on the relationship between citizens’ spontaneous participation and the city’s image. Today’s urban landscapes are agglomerations of buildings and empty spaces; as these spaces were not planned they are not cared for and indeed are sometimes totally abandoned. Guerrilla Gardening faces these problems by putting urban spaces at the center of attention, but can just anybody change the city through a “personal landscape project”? How far can citizens be allowed to change the city through such a scheme? Can anybody transform land which they do not own into a public garden? The experts are landscape architects and politicians but an approach towards giving the abandoned spaces back to the city could be achieved by giving advice and guidance to citizens. María José Martínez Sánchez: The dynamic space. The analaysis of movement can be used not only with an aesthetical proposal but as a scientif tool for a better understanding of the space. Taking as a starting point the works of Rudolf Laban, architect and coreographer, whose researches where focused on human’s movement, this article tries to propose a new vision of the space by the analaysis of movement. But to get to the understanding of urban space, whose complexity is much higher than a dancing coreography, many artistic and philosofical references are held such as Adolphe Appia, Merce Cunningham, Georges Didi Hubermann, Michel de Certeau, Giles Deleuze and many others. This research starts with dance, goes through theatre, wich introduces the space dimension, and finally gets into architecture and urban space, with all their different parameters. However, the expression of the conclusións is as important as the research itself. In order to register the movement, an unusual writing system is used, Laban’s dance notation, Kinetography, which properly adapted can be used as a powerful tool in space design. Lia Maria Papa, Pierpaolo D’Agostino, Giuseppe Antuono: Semiotics and urban re-signification, between usability and representation. The idea of city is undergoing deep and irreversible transformations. Living practices and forms of use evolve separating and recombining in new communicative associations, producing diversified forms about the appropriation of urban environment. And these associations could creep into urban spaces and consequently redefine them, even in the clear expression about the inner part of a city, often producing a misunderstanding about the enjoyment to a wide users. Lived space, when it comes to be visualized and drawn, starts to talk with the several logics of languages that communicate its characteristics, both tangible and intangible. In such background, moreover concerning a complexity of evolutional processes, it’s possible to illustrate the stages of a methodological and operational development, oriented to a diversified usability, in order to describe planning strategies and valorization tools of qualities referred to one of the oldest path and urban part, declared a World Heritage Site in nineties, sited in the inner of Naples.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

26 June 2014 - 11:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION I - Ideological Answers to the Crisis Chair: Andrea Giordano The world is in crisis: climate is changing, economy is unable to rise again, many areas of our planet are affected by wars, many local systems are unable to maintain their standard of living. This has happened before in human history, but not with this intensity. In these lasts years many cities tried to answer this situation with new ideological models: green economy, resilience, smart cities, urban competitions for global investment. Have these answers helped the cities in which they were applied? Have these failed? Why? In which ways? Maria Antonia Giannino, Ferdinando Orabona: New Urban Development: Methods and Strategies. Which strategic vision of the future is feasible?Exit from the crisis if we start from the territory: from small scale, which should be made more resilient. The challenge of development today stands as the problem of resilience. The cities and city networks are the critical element in promoting economic development. Of course, we do not have recipes: we can only develop proposals and experience them. The experiences of the network of “Cityslow” may offer a number of good practices from which to learn how to make the circuit saving, reuse, recovery, recycling, reclamation, renewable, and most importantly how to transform the ecological values, territorial, economic values of landscape in and then also cultural / civil. Represent concrete examples of creativity and then increased resilience of ecological, economic and socio-cultural city, to promote sustainability. Natalia Kudriavtseva : Meta-ideology and Humanism; a response to the crisis. The narrative of urban ideologies at its most prolific spans from the late 19th to the mid 20th century. Nearly all of these have originated from and were applied to Europe and North America. Globalization has altered this debate over the last 30 years. The ‘map’ of urban ideology has expanded to include all the major ‘new’ economies. In the developed, mature economies relatively few new towns or major new urban projects are underway; those that do take place are within a given context. Meanwhile in the developing economies entire new cities are being built without same reference to context. As a result there has been a fragmentation in ideology. Urban theory is no longer ideologically determinist, i.e. positivist, Marxist, nor does it aspire to be pseudo-scientific. Instead, attempts are being made to synthesize ideologies into a Meta-ideology with humanism as a dominant influence. Abeer Elshater: Intellectual discours renewal: behind the architecture of utopia and dystopia. Some researchers in most of the developing countries who address the intellectual issues in the architectural practice field suffer from Intellectual Illiteracy Architectural (IIA). The current Arab architectural products bearing its visible characteristics, despite that most of the researchers ignore unexplored cities in research products. This paper revolves around nagging issues: Is there many Arab cities have not been studied by Arab researchers so far? Is there need to build a utopia before improving the current Dystopia cities? Is there any need to stubbornness for conducting the corresponding studies in the same metropolitan cities? Through topics, they do not fit with the Arab country’s reality. They publishing the results every year across the educational institutions and scientific research forums without any appropriate response to the reality. The article sees to restrain (IIA). In addition, it moves on to the bright prospects of the art of the city level that should need to activate the methods of self-criticism. Christian Gasparini: Link as a plan strategy. We may try to think the urban spaces as a net-structured territory aimed at orienteering and hosting visitors and citizens. Contemporary architecture builds dynamic relational spaces, not single objects perceived as static. From this point of view, through the concept of Link as a project mode to connect separate spaces, we have the possibility to build an overall project strategy that makes the space convertible to different scales, to different dimensions and in an interconnected way, it follows that architecture, city and landscape are not separate project parts but are conceived through the same primary and physic action constituted by movement and journey, this last being intended as an instrument of practice knowledge, dynamic orientation and physical and perceptive identification. (Case Studies: Reggio Emilia Città dello Sport – Palermo Borgo Ulivia Masterplan).

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

26 June 2014 - 15:30


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION III - Ideology in a Networked Urban World Chair: Rossella Salerno Today, there is a pervasive faith on social networks and ICT. Everyone can see the potentials of new technologies in the governance and the plan of space, and the ways in which this phenomenon is changing our relation with the urban space. Are there any critical aspects in this phenomenon for urban living? Is it possible to formulate a critique of this new global ideology, based on case studies? Isabeö Glogar: Interactive media as tool of representation and reproduction of urbanity: between city branding and participatory urban development in the city of Vienna. The objective of the paper is to show, using a specific example: What are potentials and risks of interactive media for future urban developments. Methods involved are qualitative interviews and field studies in three Case Studies in Vienna, Austria. Interactive media such as ‘open source mapping’ have contributed to bring the notion of cities closer to the user. These formats allow to display relations and to collect new urban ‘data’ (F. Kittler, 1988). On the other hand cities under the pressure of creating a ‘label’ have to present in a specific way and turn into a ‘projection’ (M. Angélil, 2006). In Vienna the ‘Smart City’ is part of recent urban development strategies and involves the use of new media to integrate user perspectives in urban planning. The example of the ‘Lakeside Aspern’ shows how technologies as augmented reality are creating ‘urban imaginaries’ (M. Reinhold, 2007). Marinella Arena: New Tools for Theuth’s Myth. “Places and trees don’t teach me anything. While men in the city do” Socrates. Socrates encourages knowledge that comes from oral communication between men who live in the city. The complexity of the city has always been in balance between unity and multiplicity, order and chaos, memory and nemesis, stereotype and peculiarity. Today we have many new tools for increasing the knowledge of cities: multimedia informatics systems; 3D reconstructions, and the so-called Web 3.0. We can observe every point of the globe but the enormous quantity of data leaves us without the memory of places that are useful for the comprehension of the phenomena. The virtual city, or the labyrinth of the perception, reveals itself only when observed from the sky, while we are wearing Dedalo’s wings or potent lenses of a satellite? The challenge of our days, maybe, is to design critical structures able to give an organic and well define vision of the city. Only in this way will it be possible to define a city as a specific “Place”. Matteo Giuseppe Romanato: A Web Overlay of the City. In recent times a lot of grassroots web sites have started to speak about the city in different ways. This phenomenon can be regarded both as an emerging way of the so called “peer production” and as an increasing dimension of an image-conscious city. A sort of network of urban images, narrations, experiences and so on are taking place. Can we try to find a new urban imagery through this group of visions and tales? The particularly complex case study of Milan probably cannot show an univocal ideology in a post-modern perspective. But anyway a process of customization of our landscape, in which different people look at their space with their own requests, desires and expectations through a digital representative overlay can tell us much on alternative ideas of communities and citizenship and, at the same time, can display potentialities and limitations of the new media. Rossella Salerno: City ideologies in techno-urban imaginaries. The idea of the city has transformed itself over the past two decades under the pressure of information technology and communications, creating a shift between the city and built communities that no longer seem to have to respect the paradigm that for centuries has seen them coincide in the same place. If the uses of the city today can be so undocked from its physical structures, same time communication devices produce new imaginary city heavily influenced by an emphasized technological dimension that can be investigated as a true techno-urban ideology. The paper intends to critically investigate the contribution of ICT, beyond any rhetoric hyper-technological innovation, the creation of a new urban ideology (or post-urban) from the new forms of use and the imaginary that they determine. Inés Aquilué, Milica Lekovic: Urban Trauma and Self Organization of the City. Autopoiesis in the Battle of Mogadishu and the Siege of Sarajevo. The transformation of post-socialist city to neo-capitalist city is in some occasions a violent process of transformation. Although the socialism of Eastern Europe seems to be distant, the transition between the Socialist System valid until the early 1990s in the Socialist Federal Republic of Yugoslavia [SFRJ] and the current capitalist system has an important urban component. In the city of Sarajevo, under siege from 1992 to 1995, the ravages of the economic and political changes not only are essentially social, but clearly urban. The city has been rebuilt by the necessity of recovering the ‘normality’. But what have been the deep changes? The recomposition of the city was an attempt at recovering pre-war history, whilst at the same time erasing the memory of the violence. However, the transition to neo-capitalism has introduced new alterations and new variables related with the material and moral destruction in the city. Mohammad Ali Behbahani: Exploring the Role of New Specialized Function Towns in (Post) Oil-Based Economy Countries, Experiencing as a National Product around Specific local/Regional Economic Circuits. The paper focuses on recent new specialized-function towns in the countries of Arabian Peninsula as territorial strategic development towards emergence of post-oil based economic centres in this region. I will explore this phenomenon as a national production for ensuring economic diversification around specific local/regional circuits. Such new towns that are located in Arabian Peninsula have different aims and objectives to pursue through specific national policies/ decision making process. Accordingly beside the economic structure analysis of the case studies (New Economic Cities in Saudi Arabia and Dubai World Central in UAE), the national planning of such development will be considered. The research is intended to realized, how and to what extent can new town development contribute to the economy/ what role does the governance system play in fostering economic development in such new towns? Is it possible to conceptualize a model of urbanization, as a socio-economic stimulus for the states, which is applicable to the Arabian Peninsula?

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

26 June 2014 - 15:30


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes SESSION II - Ideology and Urban Form in the 21st century Chair: Inés Aquilué We know that design always carries within itself a representation of the designer’s identity and beliefs, and many authors advance the idea that there is a big relationship between the Weltanschauung of a population and the form of its cities. In which ways can we see this phenomenon in the classical cities of Christianity, the Islamic World, old China and other recognizable dominant ideologies? In which way has this evolved or changes in the 20th and 21st centuries? Maryam Ziyaee: The Usage of “Cultural Hybridization” in the Designing of Urban Public Space. Cultural hybridization is a conceptual approach to reshape the urban public spaces through the intersection of different kind of cultural values in landscape. This study wants to explain the new way of thinking to the usage of cultural features in the urban design project by the theories of hybridization. The result of the interaction between people and place through time create the identity and character of each city and hybrid values of cultural, historical and traditional features could shape the identity and sprit of each place. Urban hybridization is used to combine two or more urban phenomena to make new one and here it is desire to make analysis for process of crossing in the nature, culture and modern architecture among urban design procedure. The influence of globalization in urban design projects lead to loss the cultural identities in most of the cities in developing countries so using the theories of urban hybridization with attention to cultural values could be good solution to have mix approach in modern century. To deal in this goal, the theoretical aspects in the field of urban hybridization and cultural landscape are analyzed in Mashhad city as real example in Iran. Mashhad is a religious city in Iran which has near 20 million Muslims pilgrims per year. In recent years, lots of the shopping centers are planned in suburb areas of Mashhad which aimed to mixed social and commercial domains together but it seems this kind of modern centers could not make good connection with the city both in cultural and physical structure. “Almas” shopping mall is an example in Mashhad city which is analyzed in this study to show the conceptual solution for increase the influence of social and cultural demands in the urban design project by the concept of “cultural hybridization”. Two intellectual elements in traditional Iranian social belief; Green space, radial pattern are used as key theme for the concept of cultural hybridization. Giovanni Castaldo, Martino Mocchi: New urban decentralization: space and sensoriality. The loss of identity of contemporary cities, due to the ideologies that foster the urban sprawl, draws attention to the role that urban decentralization could play in defining polarities with specific social and cultural needs. Commonly, the answers given by local authorities focus on a mere quantitative reorganization of services and infrastructures, rather than on a qualitative evaluation of the relations between inhabitants and local heritage. This paper aims at defining an approach based on multi-sensoriality, as a way of reading the urban landscape and facing the effects of contemporary ideologies. According to the concept of soundscape, in particular, the local identity is strengthened through a close interaction between the people and the sounds of a place, as historical reconstructions of different cultures can confirm. This method has been applied to Porta Romana area in Milan. Daphne Dimopoulou, Eva Lantzouni: MEGALOPOLI(TIC)S/mapping the common space in Athens. What about design in a period of an economic crisis, when radical/social phenomena are intensively related to the conditions of living in the city? Concerning Athens, what is described as a crisis of the center is not something new. Since the ‘80s, we observe tendencies of economic /social degradation of central districts. Our study focuses on the way the Greek, design system meets the current social/economic circumstances and creates a new, spatial reality, through the total reorganization of the urban core of Athens, the project Rethink Athens. We try to comprehend the role of predominant ideology of producing space as a means of imposing phenomena of gentrification in the metropolitan center. In the spectrum of “embellishing” regeneration projects, Rethink Athens postulates in an extreme way, the relationship between “social space” and central, urban planning policies. Mariateresa Giammetti: Urban shapes of contemporary society Each urban shape is a social model’s representation. Nevertheless, especially in western capitalist society about shape of extended cities, “a hypothetical idea of an unusual urban shape, as latent as it’s plausible”, there’s a negative judgment, like the Weltanschauung of those societies had been aloof from its cities’ patterns of growth. In historic city there’s before “”monument””, collective memory expression, around which cluster homes, in the extended cities the starting point are the homes, around which remains empty, responsible to interpret the space public of a society made by monads. The deconstruction of the traditional way of inhabiting urban space can lead to deconstruction of a society and economy model made by delirious gaps, looking at reality from a plural point of view, where you don’t need everything to be, but it is enough that everything is in relation with the other.

Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura

27 June 2014 - 11:00


New Urban Languages Re-thinking Urban Ideology in Post-Ideological Tymes

Escuela Tecnica de Arquitectura Avda. Juan de Herrera, 4, 28040 Madrid

Re-thinking Urban Ideology in Post-Ideological Tymes

25 - 27 June 2014

#NUL14 Universidad Politécnica de Madrid Escuela Técnica Superior de Arquitectura


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