Purify in Little Falls Opens with Ribbon-Cutting Celebration

By Tina Pappas

Anew oasis has opened up in the Township. Purify, An Urban Sweat Lodge, located at 169 Newark Pompton Turnpike, celebrated its first franchise grand opening with with a ribbon-cutting ceremony on Feb. 11.

Samantha Albano first started the business in Sarasota, Florida in 2018, She originally worked for a land development company but knew it wasn’t the right fit for her. It was then she realized that she wanted to help people. That’s when she came up with the idea to start her own holistic business.

“I’ve always been passionate about holistic living, health and wellness,” Albano explained. “I knew I wanted infrared but there was nothing in my town that offered it. So I created Purify, where we offer infrared detox body wraps. It’s a health and wellness boutique, where customers can come in and sweat out impurities. This helps with inflammation, joint and back pain, including relieving headaches.”

Some of the services offered at the location are far infrared detox, lymph detox, and far infrared face treatments. Albano added that infrared body wrap sessions can help rid the body of lead, cholesterol, fats, metals, dioxins, nicotine, mercury, alcohol, sulfuric acid and aluminum.

“My goal was for this business to be up and running was to help people in my town.” she said, adding that the first franchisees of the business, Nicole Lobosco and Nick Freda, first tried it out for themselves when they visited her at the original location in Sarasota while on vacation.

The two plan to marry in the spring.

“They told me that if they could start their own continued on page 21