ENTREPRENEUR OF THE YEAR

Celebrity hairstylist and men’s grooming expert, Kristan Serafino, is making waves in the world of men’s haircare. Her tour de force, The Best Paste, is an award-winning, incredibly versatile product offering men the perfect hold plus soft, manageable hair. Starting as a shampoo assistant making $6.50 an hour, she worked her way up to become a juggernaut in the field, with a portfolio of celebrity guests from Shawn Mendes and Matthew McConaughey to Kelsey Grammer and Ryan Reynolds. Her work has appeared on the covers of GQ, Esquire, Vogue, Vanity Fair, and Cosmopolitan and she’s so passionate about what she does. For all these reasons, she is our NEW YOU Entrepreneur of the Year!