JuE WONG

JuE Wong is passionate, driven, and focused. As the forward-thinking CEO and mastermind behind the massive success of Olaplex, she knows how to create and sustain global attention. Over the years her hard work has not gone unnoticed as she is the recipient of many impressive accolades and achievements including Forbes 50 over 50, Brand Builder of the Year, and a Pinnacle Award for one of the 50 most Outstanding Asian Americans in Business. During the pandemic, JuE led her team with kindness and clarity, instead of being fearful they focused on driving customers to embrace self-care rituals during quarantine. Through uncertainties and challenges, Olaplex launched a new product and saw the business grow by 97%.