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ISSUE 2
2016
TM
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“
DOUG HAMMERSENG VP OF SALES
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ISSUE 2 2016
YOUR LOGO
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CASE STUDY
TEEN CHALLENGE OF SOUTHERN CALIFORNIA
332
%
AVERAGE NUMBER OF DONOR RESPONSES
Direct mail campaigns that create a connection and inspire new levels of giving
Each appeal incorporated the recipient’s home city within the letter copy, conveying that the giver’s dollars were being put to work locally. This further personalized the message and strengthened the
Teen Challenge of Southern California (TCSC) was
effort. For out-of-town donors, we used a generic, non-
looking for a way to communicate with donors on a
geolocated version of the copy.
highly personal level. They also wanted to raise the creative bar and get away from the stale campaign
FOR THE PAST 12 MONTHS WHEN COMPARED WITH 2013
Themes that inspire giving
approach they had used in the past.
$
440
FREEDOM Moving Forward <Name>
templates that supported
<Primary Address>
<City>, <State> <Zip>
Teen Challenge International Teen Challenge International
<
<Center_County> Headquarters<CnBio_Constit_Code> Headquarters <Center_Address> <Center_Address> <Center_City_State_Zip> <Center_City_State_Zip>
creative and superior data-driven print technologies,
TCSC with changing
we aimed to take Teen Challenge to the highest level
monthly themes and
of performance by:
personal stories from enrollees.
Deedra’s Story Dear <First Name>,
Decem
>
Christmas hasEmpire always been a season of hope. Let me tell you one reason why. Inland Headquarters A couple of weeks ago, a nurse pulled me aside at one of our events.
“I work in the hospital’s emergency department,” she said. “We see so many patients brought in because of an overdose. And wit six months, I have seen seven or eight of these patients die.” She looked up with tears in her eyes. “I’m so grateful Teen Challenge i help us.”
<CnBio_Name> <CnAdrPrf_Addrline1> <CnAdrPrf_Addrline2>
Drugs and alcohol impact every level of our society but every day at our <CenterName1> center, we see people freed from through the power of Jesus Christ. We are so grateful that you have been with us in 2014, supporting the work of Teen Chal
The touch of
ENDORSEMENT LINE <CnAdrPrf_City>, <CnAdrPrf_State> <CnAdrPrf_ZIP> <CnBio_Name> <CnAdrPrf_Addrline1> <CnAdrPrf_Addrline2> <CnAdrPrf_City>, <CnAdrPrf_State> <CnAdrPrf_ZIP>
As this year draws to a close I want to share just five highlights made possible by your gifts in the past 12 months. • 233 men and women graduated with hope for a future. • 43 more men and women prepared for ministry and graduated from our Ministry Institute (TCMI). February 2, 2015 • Our Timothy House adolescent boy’s center opened in Orange County.
<CnBio_First_Name>:
• We opened an Outreach Center in Fresno County, the first step toward establishing a residential facility the
Did you ever have a time when everything seemed hopeless and it seemed like no one•understood? Deedra— We teamedForwith the Billy Graham Evangelistic Association in November to host My Hope 2014 at each of ou and for many other men and women who come to Teen Challenge—that pain of feeling lost and alone led her to a centers and 100 people responded to invitations to receive Christ. heroin addiction.
That brings healing & Freedom
Yet we know that even with all that has been accomplished so much remains to be done. As this letter is being written a Riverside headquarters, dozens of men and women are on our campus waiting for interviews that will open the door to One day she slipped away from a family party, shut herself in the bathroom—and overdosed on We see this at all of our centers. Challenge and new life for them. Today I’m asking for your donation to reach people like Deedra.
%
SINCE GLS / NEXT BEGAN PARTNERSHIP WITH TCSC
The expectation was to keep it fresh
• INCREASING DONATIONS • REACTIVATING PAST GIVERS • EXPANDING THE DONOR BASE
heroin. After her two young nieces found her passed out on the floor, her family had enough That is why I’m asking you to remember Teen Challenge with your generous year-end gift. Only with the support o and demanded she leave home.
thousands like you, can we continue to bring hope and new life for those seeking a way out of the destructive cycles of add
Deedra had gone from being a bright young woman with a successful career as a firefighter to a Please use the enclosed envelope or give your gift online by December 31 to receive tax credit this year. heroin addict with no home or money. Then she found Teen Challenge.
each month and eliminate format fatigue.
At one of our Southern California centers, she dedicated her life to God andand overcame her you for helping us reach the lost and hurting with the message that freedom can be Thank you God bless addiction. She graduated from Teen Challenge’s one-year program, went on to attend foundthen in Jesus Christ. May Teen the peace of Christ be yours in this Christmas Season of Hope! Challenge Ministry Institute, where she interned at a local church. After graduation from TCMI, she was hired on staff and now loves sharing her story with others and telling them how God can help them. Deedra’s story is only possible because of supporters like you. Your donations helped Deedra commit her life to God Executive Director and recover from her addiction. Now she has a life with promise and a purpose for living. July 3, 2015
Dear <Mr & Mrs. John Anderson>:
Teen Challenge of Southern California
But there are 500 more men and women at Teen Challenge today who continue to need our help. Please consider giving $<amt3> or even $<amt2> to help them recover from life-controlling addictions. Your gift this month will help others like Deedra discover new hope in Christ and a life full of purpose and meaning.
A huge increase in giving for TCSC
That’s how many men women at Teen Challenge of Southern California right now finding I am soand thankful for yourare support. Your gifts really do change lives. freedom from life-threatening In His Service, addictions. Jeff was one of those students.
“I was a heroin addict for nearly 40 years,” he<Center_No.> said. “Even though I have been a hardcore sinner most of my life there has Inland been part Empire 5445 Chicago Ave. of me that has been touched by God since my my way to > days. Beyond all possibilities, I finally foundRiverside, < childhood Sunday school CA 92507 teenchallenge.org 951-683-4241” Teen Challenge and the rest of my heart has finally been touched by God’s grace. Now every day is a miracle and a blessing.
Keeping it local
According to the Teen Challenge of Southern
People are more likely to give back to their local
California communications manager, “Since Teen Challenge Move Forward
community than to a less-known, distant nonprofit
implementing data-driven direct mail, variable content
<CnAdrPrf_Addrline1>
Here at Teen Challenge of Southern California, we bring freedom through Christ and the power of Grace. We offer our services <CnAdrPrf_Addrline2> <CnAdrPrf_City>, <CnAdrPrf_ZIP> at no charge to those who need help. But to do that,<CnAdrPrf_State> we need steady monthly support from YOU, our generous donors. <As one of our Harvest Partners, I want to thank you from the bottom of my heart for your regular support. I’m also asking at this time if you would consider making an extra gift to help us through the normallymy lean gift summer Here’s tomonths>. help With your help we’ll be there for those addicted to drugs and alcohol, providing a safe place where healing and freedom can be found and where lives are restored in Jesus Christ.
and change more lives in 2015.
RE-ENGAGEMENT WITH PAST DONORS
I pray God’s blessings be on you and your family. Because of your support lives are being saved and families restored. ¨ <amt1> ¨ <amt2> ¨ <amt3> ¨ $ __________ In His Name,
recurring gifts directly from my bank account.
twitter.com/SCTeenChallenge
youtube.com/SoCalTeenChallenge teenchallenge.org
<CnAdrSal_Addressee> <CnBio_ID> <CnAdrPrf_Addrline1> <CnAdrPrf_Addrline2> <CnAdrPrf_City>, <CnAdrPrf_State> <CnAdrPrf_ZIP>
throughout the entire campaign. All the mailing data
rates have increased 332%, with a 440% increase
matched the donors to their local TCSC center—there
in donations!”
Here’s my gift to help Teen Challenge keep Moving Forward in 2015: ¨ <amt1> ¨ <amt2> ¨ <amt3> ¨ $ _____________ To give via credit card or to help minimize Teen Challenge’s operating expenses through automated gifts, see back.
are eight total centers.
nge of Teen Challe California Southern
ressee> Sal_Add <CnAdr rline1> > Prf_Add Prf_ZIP <CnAdr <CnAdr rline2> Prf_Add Prf_State> <CnAdr >, <CnAdr Prf_City Adr <Cn
PAID
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n Ch r local Tee ations: port you and sup one of these loc Join us at center recovery Mesa sta Co – 2015 d June 27, fiel ers 5 – Bak 22, 201 Valley August Central 2015 – ber 12, te Septem tura South Ga Diego, Ven 2015 – ber 19, ritos, San Septem erside, Cer Riv – 5 rg ber 26, 201 nline.o Septem mo ffreedo at: spirito ls tai More de
So Coming
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lp t and he your gif m To send n this for es, retur etc.org. save liv line at giv on e or giv
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twitter.com/SCTeenChallenge
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youtube.com/SoCalTeenChallenge
is llenge Teen Cha sion of controlling The mis with lifesound, people mentally to help d, adjuste become problems balanced, socially e nally itually aliv emotio and spir s Christ. lly well physica er of Jesu will be the pow you , ugh free thro you Son sets (NIV ) “So if the .” John 8:36 free indeed
¨ One-time credit card gift of $____________________
– Joe
Name as it appears on card __________________________________________________________________________
– Jacqueline
“I was born addicted to crystal meth. Both my parents were ‘Hell’s Angels’ and at eight years old I was placed in foster care. Once I started using drugs, I did anything I could get my hands on. I was out of control. After coming to Teen Challenge I accepted Christ into my life and now I am a new creation.”
Card # __________________________________________ Expiration date _________
Donate
“I was abused sexually from the age of 12 to 17. After then, I felt lost so I turned to men who only abused me more. That led to bad choices, as well as a criminal record. I came to Teen Challenge broken and afraid. Now I have been in the program six months. I am free, no longer afraid, and know Jesus Christ has a plan for me. My life is forever changed.”
Automate your gift… ¨ Charge my card $__________ on the______day of each month
Director> <Center_ me> ne> Na er_Pho : <Cent <Center_ g link> • Tel givetc.or <Center_ online:
Recent Victories! Your gift makes a difference in lives like these: Micah and Crystal Hale are both graduates of Teen Challenge and the Ministry Institute. To read their story, go to teenchallenge.org/Micah
Donate online: givetc.org
<
Your gifts helped to bring healing to these and others like them who now are moving forward to advance the light of the Kingdom and bring healing to others.
teenchallenge.org
ling. e and hea n ries of hop h the help of Tee you sto t wit ers find nd: to bring hope bu ping oth Dear Frie excited and hel e had no on. acles! I’m healed l addicti men onc now e of Mir wo oho are issu alc and g and In this men —they of these e family rs like you ed life free of dru ng one rte h po alle Eac -fill our Teen Ch —and sup in a Christ t of the out into Challenge can be found d. As par reaching that you rea er we are on. the joy ssed as le. Togeth l be ble in addicti for t you wil ries possib men trapped nk you wo I pray tha make these sto ing! Tha men and ped racles com rist. rescuing you hel mi se and p the e of Ch nities commu ay to kee the nam r gift tod ving forward in send you tinue mo Please con us as we joining vice, In His Ser >
In February, more than 50 pastors and their spouses came to Benedict Castle, the home of Teen Challenge of Southern California, for a time of refreshing at the annual Together! Pastors’ Conference, with keynote speaker Gary Wilkerson. Among those present were six Teen Challenge graduates, each one now serving in a position of ministry and leadership (see photo above).
Name as it appears on card __________________________________________________________________________
eemed!
and Red
Your gift will help Teen Challenge continue moving forward and save more lives in 2015.
There are few things more thrilling than seeing Teen Challenge graduates serving in ministry!
Credit Card________________________________________Security code __________ Expiration date _____________
and hope.
Healed
Hale— Micah
Today Micah takes teams of Teen Challenge students overseas on mission trips, reaching out to others and changing lives worldwide.
Teen Challenge Graduates Moving Forward in Ministry
¨ Automatic ACH Payment Transfer $_______________ on the ¨10th or the ¨ 25th day of each month
multiple stories of healing
He graduated from the one-year Teen Challenge program and then completed a six-month apprenticeship in South Orange County. “There I got to
At TCMI, Micah received practical ministry training and then went on to complete a Bachelor of Arts in Ministry and Leadership at Vanguard University.
Your support helps restore men and women like these Teen Challenge graduates now serving in ministry! Joey Williams, Melissa and Paul Marin, Ron Brown (TCSC Executive Director), Gary Wilkerson (Pastor of The Springs Church, President of World Challenge, and keynote speaker), Jim and Margarita Simons, and David Brummel
Name on account_________________________________________ Type of account ___________________________
format with personalized
“Teen Challenge is a safe haven for people to find hope and healing. It is a place where I was able to grow in the Lord.”
share my testimony of how Jesus has been there for me since the beginning. And through all I’ve done and been through He still loved me. That’s what really saved me and keeps me going.”
Routing account #_______________________________________________ Bank # ____________________________
in 11, s raised tized at le Micah wa age 5, bap life to God. Litt saved at ed his He was dedicat lay ahead. he had age 19, difficulties ed w what ry sidelin inju did he kno k bac ysician rts-related ph a spo , a But lete When e ath get by. ng colleg s to help him the you ller manage d painki couldn’t was a he prescribe found that he e the tim ah soon Mic medication. By s addicted and wa the without re, Micah e sophomo p. wing pag college hel ED on follo needed CONTINU knew he
Thank you and God bless you!
CONTINUED from cover
His mother began looking for a place where her son could heal. She found Teen Challenge of Southern California online and before long, a place was found for Micah.
Continue for ¨ one year ¨________ months or ¨ until notified
This self-mailing newsletter
___________________________________________________
Signature: _______________________________________________________________________________________
ame>
nter_N
<Ce etter of
A Newsl
aling and He d Hope “I Foun Challenge” e. ian hom at Teen knit Christ a closeand by
“I Found Hope and Healing at Teen Challenge”
_______________________________________________________________________________ ¨ Please send my receipt via email to: ______________________________________________________________
2015
ES! MIRACL messaging allows for
Donate online: givetc.org
If you need prayer or would like to send a note of encouragement to our students, please let us know here:
ABOUT TCSC
ISSUE 2 2016
facebook.com/TeenChallengeSouthernCalifornia
and personalized messaging, TCSC’s average response
charity. That’s why we used variable location data
SPRING
Teen Challenge of Southern California provides youth, adults and families an effective and comprehensive, Christian, faith-based solution to life-controlling problems such as drug and alcohol addiction. Come join us as we help others find hope, health and recovery! teenchallenge.org
¨ Contact me about planned giving options or automatic
Ron Brown Executive Director Teen Challenge of Southern California
To receive tax credit in 2014, your gift must be postmarked or processed online by December 31. Your donation will help us impact many more lives in 2015.
Rece Charita Credit i
Mail your or give www.gi
Kern County Los Angeles County Orange County San Diego County Ventura County Ministry Institute Fresno County P.O. Box 1011 P.O. Box 01589 P.O. Box 236 P.O. Box 15637 P.O. Box 1064 P.O. Box 739 1325 N. Wishon Bakersfield, CA 93302 Los Angeles, CA 90001 Santa Ana, CA 92702 San Diego, CA 92175 Ventura, CA 93002 Ventura, CA 90280 Fresno, CA 9372 661-399-2273 310-644-3695 714-835-8822 619-265-0337 805-648-3295 323-569-2818 559-470-6097
<Center Name>
While it’s a blessing to see and hear stories like Jeff’s, the need still is great. Every week I come into contact with people who need help—broken people who don’t know where else to turn. And there are still millions of people right here in Southern California <CnAdrSal_Addressee> who need to know that hope can be found in Jesus Christ and that they can be freed from addiction to drugs and alcohol. <CnBio_ID>
Donate online: givetc.org
AMPLIFY
Hope
of
every month, we developed a series of
GLS / NEXT Precision Marketing offered solutions for both client objectives. Combining theme-based
INCREASED DONATIONS
Season
Rather than mail out a similar form letter
D I R ECT MAIL PE RSONALIZATION T ECH N O LO GY
INTRODUCING GLS / NEXT
EXACTMAP
TM
PERSONALIZED MAPS THAT LEAD CUSTOMERS FROM THEIR LOCATION TO YOURS Use the power of maps to add value, increase response and grow sales Showing your business location with a static map on a postcard, brochure or in any campaign is a good visual aid to help customers and prospects find a nearby participating retail store, dealership or upcoming event. But at GLS / NEXT Precision Marketing, we offer an even better way—a custom map for each individual on your mailing list, whether your list is 2,000 or 2 million.
A solution that combines 1:1 variable data with ExactMap technology It’s an incredible digital variable mapping software that pinpoints your prospect’s address and your location. Your mailing list is refined so that you reach out to the buyers in the precise geographic area you specify, with a relevant message that lifts response rates.
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“
it takes 100 handworkers approximately one day to assemble 5,000 kits. The SITMA has the capability to produce an average of 3,000–5,000
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With handwork eliminated through automation, there is a huge cost savings. Account Representative, Brian Kingery, remarked, “I believe one of my customers will save up to 10% on their monthly kitting costs.”
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Eliminate kitting errors The SITMA inserter/polywrapper equipment is customized with Document Data Solutions (DDS) technology that offers advanced kit-specific tracking. Mounted cameras on nine feeding stations scan a
This Navigator newsletter kit was assembled on the SITMA inserter/polywrapper. A monthly newsletter, it typically has two versions, with multiple advertising inserts in every issue.
preprinted 2D bar code on each piece, assigning it to a specific feeder. As a job is running, if a scanner reads a bar code that does not match its assigned feeding station, the machine shuts down and alerts the operator so that immediate corrective
“
STEVE KIRK VP OF OPER ATIONS
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There is no known equivalent to this
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APPLICATIONS: n
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n
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ISSUE 2 2016
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<FName> <LName> <Company> <Address1> <Address2> <City> <ST> <Zip>
COMPLIMENTS OF: JAYME WISELY CEO/President D 763.971.3278 M 763.772.3193 Jayme.Wisely@glsmn.com
CONGRATULATIONS TO UNITRON, WINNER OF THE GLS / NEXT AMP AWARD! Unitron, a global company that designs and manufactures hearing instruments, concepted an impressive, dimensional, 12-piece product launch kit for distribution to dealers. GLS / NEXT partnered with Unitron to manufacture, assemble and distribute nine versions of the kit.
INSPIRING AND ENTERTAINING ANDREW DAVIS PRESENTATION
EVENT PHOTO HERE
FULL HO U SE AT RECENT GL S / NE XT L EAR NIN G EVEN T People in attendance for “Inspired— How Brilliant Brands Create a Sudden Urge to Act” were not only inspired, they were engaged and entertained by Andrew Davis‘ unique energetic presentation style and fresh content. Attendees enjoyed time to network, have a cocktail and sample hors d‘oeurves before the presentation. The event closed with a prize drawing. Six lucky attendees went home with an autographed copy of one of two books authored by Andrew Davis. Ask your account representative to contact you about any upcoming events.