A collective group of idea enthusiasts, North Forty offers a choice when it comes to working with outside creatives. Our alternative approach keeps us fresh and passionate about the work we do. Our purposeful and compelling work tells our story.
Clear Creek Fishing Gear A leader in fly fishing gear, Clear Creek built its reputation on making protective bags, packs and reel cases for top fly fishing manufacturers. But their products didn’t stand out on the shelf. By telling the Clear Creek story in a compelling new way, North Forty was able to elevate the brand among its competition. A new logo was created, along with a product catalog and new product packaging. A new website design helped ensure the branding transition was covered in every facet. Through a number of different mediums, North Forty helped Clear Creek unify their brand. As a result, customers have come to recognize that Clear Creek stands for quality, durability and the fly fishing adventure they know so well.
Brand Strategy Logo Design Concept Design / Visual Design Product Design Content Development Website Design & Development Catalog Design Ad Development Display Booth
Black Orange Build c-0 m - 48 y - 100 k-0
Mendota Fireplaces With a long and rich history of manufacturing gas fireplaces, Mendota’s business was strong, but their brand didn’t quite match the quality of their products. To make a more powerful brand, North Forty updated their look and their message. North Forty and Mendota teamed up to reevaluate the brand. Our goal was to raise the brand to a level of sophistication that was unmatched. North Forty redesigned Mendota’s look, from their logo to their literature to their website, which captured their essence as a leader in the industry. By putting the spotlight on the value of Mendota as a high-end brand, and by highlighting the assets of the products themselves, the Mendota brand was elevated as luxurious and timeless.
Brand Strategy Logo Design Concept Design / Visual Design Product Design Photo Editing & Retouching Website Design & Development SEM & SEO Dealer Kits Print & Fulfillment Coordination
St. Croix Genuine Stoves St. Croix began producing multi-fuel and pellet stoves years ago – but recently decided it was time to upgrade their image. Starting with the logo, North Forty reevaluated the St. Croix brand, changing the voice, photography, design and website. The hardworking feel we established with the logo, carried over to everything that touched the St. Croix brand. We also launched a new website for St. Croix, which in turn became one of the cores of their business. In the end, we gave St. Croix exactly what they needed – a new perspective that showcased the classic quality and modern efficiency of their products. The company’s rugged, hardworking foundation finally matches the face they’re showing the world. Brand Strategy Logo Design Concept Design Product Design Website Design & Development SEM & SEO Script Writing Video Editing Print & Fulfillment Coordination
Lionne Designs When Lionne Designs began working with North Forty, their brand was completely different—they knew they needed a boost to reach a new level of sophistication. Beginning with changing the company’s name (formerly Accentz Jewelry), we helped transform the brand into a luxurious and timeless source of jewelry for the very finest women of the world. A rich color palette was established and concepts for a sleek new website design and elegant new packaging were developed. Unifying Lionne on all levels, we introduced new photography and content that would create a genuinely exceptional story—the story of Lionne.
Brand Strategy Logo Design Concept Development Content Development Website Design Visual Design Package Design
LG Electronics As one of the largest electronic and appliance names in the world, LG is a leader in innovation. North Forty’s 15 years of industry experience in the home appliance category led us to be a vital resource for creative marketing for LG. LG turned to North Forty to revolutionize their on-product marketing pieces. We created not only exciting and relatable stories to help guide consumers to the benefits of LG appliances, but also a comprehensive Point of Purchase system that would allow each and every LG appliance to have a “Blade”, which would quickly and easily identify important features to consumers. We also scripted and directed a series of unique videos highlighting the benefits of LG kitchen appliances. The interactive displays allowed customers to get involved in learning more about the appliances.
Concept Development Visual Design/Content Development Photo Direction & Retouching Script Writing Print and Fulfillment Coordination
CarePro Health Services For CarePro Health Services, a company with a vast customer base, the challenge was to unify the many different facets of the business into one cohesive brand. Collaborating closely with the CarePro team, North Forty helped establish guidelines for internal branding that would streamline the many divisions of the company into five segments. To introduce the rebranding, a brand book was completed, which gave all employees a resource to find out more about the CarePro voice, attributes and story.
Brand Identity Internal Branding Visual Design Communications Materials 60-second Radio Spots
Trane A world leader in air conditioning systems, Trane is known for their quality products, but that isn’t their only strength. With 29,000 employees worldwide, Trane reaches audiences in many languages. But an internal challenge existed in how to connect the Trane brand with the very employees who make it thrive. North Forty began working with Trane to develop a long-lasting solution to their challenge—to create an internal shift in mind-set. In a multi-phase rollout, we captured dramatic images of Trane staff showing how they make a difference in customer environments. This “Faces of Trane” campaign provided a face to the quality behind Trane, and helped develop a cohesive message across the world. Internal Branding Concept Development Visual Design Photo Direction & Retouching Script Writing Video Editing Print & Fulfillment Coordination Internal Style Guide Recruitment Video Edits & Production
Brucemore Listed on the National Trust for Historic Preservation, this 1886 mansion is a hub for cultural, philanthropic and educational activities in Cedar Rapids, Iowa. The Board of Trustees hired North Forty to create a memorable anniversary celebration. Under North Forty’s guidance, Brucemore’s 25th anniversary theme, called “Uncommon Kings”, was an immersive experience that captured the rich history of the mansion. The project included original photography, a new book, original music and a three-night live event; each pulled together the history of the mansion, while also building a framework for new opportunities. For our client, it was a testament to its distinctive past, present and future, and “a defining moment for Brucemore”.
Set Design & Graphics On-Site Logistics Talent Management Technical Direction Photo Direction Editing & Retouching Concept Design Music Composition & Production
LIVE EVENTS Live events and entertainment can literally make a brand sing by creating an immersive, engaging experience for your audience. North Forty’s talents in this area are driven by Gerard Estella, our Director of Creative Experience. G’s personal history includes working with artists such as Sting, Phil Collins and Stone Temple Pilots, and writing and producing original works through his theater company, SPT. But here’s the real kicker—he’s also an aerospace engineer who was building and testing planes at McDonnell Douglas before coming back to his senses and rejoining the creative world. Why is this relevant? Because experiential marketing such as live events and entertainment demand two things: the creative chops to make people stand up and take notice, and the ability to manage the thousands of behind-the-scene details you never want people to see. At North Forty, our motivation is to produce events that convey a feeling of trust and provide an emotional connection to the audience participants.
Aegon NV AEGON NV is the world’s fifth largest insurance company. A key to their success is ensuring the company maintains a consistent global focus, and one of the primary ways they do this is through an annual tour of their executive board. The tour is called Optiek, which means “new view” in Dutch. Each year, and on a different continent, top executives take the stage to deliver the state of the company, outline goals for each specific group and field questions from attendees. The U.S. leg of the tour covered seven cities in nine days. To manage the aggressive schedule, we designed and built two sets that enabled us to remain one step ahead of the show. The sets were built in two different sizes to accommodate major performance venues from audiences in the thousands to groups of 400. The overseas portion involved remotely handling all logistics and coordinating daily shows with local crews in six countries. Set Design & Graphics On-Site & Remote Logistics Coordination Venue Coordination Talent Management Technical Direction Union Liaison Live Internet Feed
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