Blue Man Group helped Just Plain Crazy's Jennifer Watchous celebrate
NFR REWIND 2022 COWBOY CHRISTMAS
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IT WAS AN EPIC YEAR IN THE EVOLUTION OF the already stunningly successful Cowboy Christmas, an annual country & Western retail expo at the Las Vegas Convention Center, which coincides with the Wrangler National Finals Rodeo®. For the first time, the fast-rising The Cowboy Channel took its rightful place as title sponsor, and what ensued was 10 days of success, no matter what metrics were measured. Even with such a terrific show in the books, the future looks even more promising.
BY BRIAN HURLBURT
“This was the biggest investment we’ve ever made in marketing by becoming the title sponsor and I think it was worth every penny we spent and we look forward to growing it next year,” says Patrick Gottsch, founder, Rural Free Delivery Television (RFD-TV), home of The Cowboy Channel. “What is very exciting is that even with all of the success in 2021, this year will be the first year when we’ve had a full year of rodeos to go to and actually promote The Cowboy Channel Cowboy Christmas. We’ve already started with the Denver Stock
PHOTO: Steve Spatafore.
THE COWBOY CHANNEL COWBOY CHRISTMAS RETAIL EXTRAVAGANZA WAS A SUCCESS BY EVERY MEASUREMENT AND 2021 WAS JUST THE BEGINNING OF A NEW SYNERGY.
