RETAIL STATE OF PLAY

Don’t waste a recession!

Barack Obama was told this by a trusted adviser during the 2009 Economic Recession in America. He was encouraged to make difficult changes and did so.

I know you are all very busy and many of you have made changes. Let’s not waste a recession by not making those tough decisions that will further improve your business.

Many people will still be working from home, for longer than anticipated, and will be looking for respite and therapy through the day when they get outside for a while. Gardening and home renovation will continue to be important for them.

Diversity is key to change and success. This fact stood out to me on a recent trip to Ballarat when I visited three garden centres. They all looked great, plants were a real strength, but all were different and had a different offering for their customers. What will you change?

Are you taking a video on your phone in your nursery every week and posting on social media to keep your customers informed? A video is much more engaging than a photo and even better with commentary and showing some of your staff in action.

Change something please.

Gardens & Plants are Therapy for Body & Mind

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Leigh Siebler

Garden Centres of Australia leigh.siebler@bigpond.com M: 0409 889 779