4 minute read
New member profile: Indigo Specialty Products
Indigo Specialty Products is a privately-owned business, formed and operated by a small team of industry professionals with extensive experience in manufacture, distribution and product registration. They are a business focused on production and supply of plant protection, weed control, pest control, plant nutrition, water management and biological products. Specialising in Australasian non-crop and niche horticultural markets, including Turf and Amenity, Nursery Production, Industrial Vegetation Management, Aquatics, Pest Control and Consumer Home Garden and Pest Management.
What makes your business unique?
Indigo Specialty Products is unique, as we strive to add value via overcoming issues and obstacles that are present in the markets we operate within. We do this by focusing on control of key pests or diseases or by solving key management issues that our valued end-user customers have. We also strive to be active in the core markets in which we operate by working closely with our allied distributor network, offering support, service and advice where required.
What is your stock range?
Indigo Specialty Products sells over 60 products (fungicides, herbicides, insecticides, fertilisers, surfactants and adjuvants) in five core areas: (1) Nursery Production (2) Industrial Vegetation Management (3) Aquatics & Surfactants (4) Consumer Home Garden and Pest Management.
Who is a typical Indigo Customer?
Our goal is to support large Production Nursery Managers to help solve issues or gaps within their maintenance applications
Have you worked with any NGIV members before?
Indigo Specialty Products deals with a range of distribution partners in the industry, including Garden City Plastics and Fernland Agencies, who are both NGIV members.
How do you market yourselves to your customers?
Indigo Specialty Products as a small team of industry professionals with expertise in the core markets in which we operate. We value our industry association memberships and exhibit at the relevant Trade Exhibitions and Conferences throughout Australia. We distribute an e-Newsletter to end-users on a quarterly basis and are active on social media platforms such as LinkedIn, Instagram, Facebook, X and Threads.
Do you have any long-term plans for your business?
Absolutely. Indigo Specialty Products intends to be around for a very long time, and we intend to grow the business year on year. We started only 5 years ago, and we currently sell 60+ products and have 10+ employees.
Tell us a little bit about your core team and skills.
Our core team includes a qualified Horticulturalist, Richard Herzina, who has extensive experience of 20+ years in the nursery and greenlife industry. Richard’s work experience includes being a Sales and Business Manager at Howlong Nursery; the National Sales Manager and Key Account Manager at Boomaroo; General Manager of Sales and Business at Regal Blooms; and National Sales and Relationship Manager at JD Propagation.
Our owner and General Manager at Indigo Specialty Products is Peter Kirby. Peter has worked in the industry for over 20 years, working for Nuturf, Nufarm, Amgrow, Bayer and Adama He has exceptional technical knowledge and skills and is well respected within the industry. Other staff members include Tim Kennedy, Business Development & International Sales; Andrew Bull, Operations Manager; Andrew Melville, Regional Account Manager (NSW, QLD, WA) and Richard Herzina (VIC, SA, NT, TAS).
How can NGIV members learn more about your products and services?
Visit our website www.indigospecialty.com.au or email enquiries@indigospecialty.com or call 0491 201 694.
Why did you decide to become an NGIV member?
Our product range for the nursery and gardens market is growing rapidly, as is our IVM products that can also be used on bareground in production nurseries.
We’re delighted to have Indigo Speciality Products join the NGIV as a full member. As Victoria’s peak industry body, we are committed to helping our member businesses and the State’s horticulture industry to grow. Find out how you can become a member – ngiv.com.au
More information
Indigo Specialty Products 3/49 Donaldson Road, Rocklea QLD 4106 t: 0491 201 694 | e: enquiries@indigospecialty.com.au indigospecialty.com.au
