FLOWER CARPET ROSE INDUCTED INTO HALL OF FAME

It’s no surprise to learn that the Flower Carpet® Pink rose – the original Flower Carpet rose – has been awarded a place in the Rose Hall of Fame as voted by members of the 39 countries in the World Federation of Rose Societies.

It joins only 17 other roses, in 46 years, deemed worthy to hold the Hall of Fame title and it is due to its outstanding performance that it’s the first ever ground cover rose to be bestowed this honour. Now sitting in the Hall of Fame, the Flower Carpet rose proves that its breeder, Werner Noack of Noack Rosen, was not only radical in his view, but that his horticultural philosophy was spot on.

Long before Flower Carpet Pink rose’s release in 1989, Werner Noack had the foresight and the commitment to breed a mega-blooming, easy-to-grow, low-maintenance, chemical-free rose. His aim was to produce a holistically great rose for home gardeners and professional landscapers, a disease-resistant rose that needed no spraying and minimal pruning – a rose that anyone could grow. Then, shortly after the commercial release of the Flower Carpet Pink rose in 1989, it was proven that Werner had achieved what he’d set out to do when, in 1990, the Flower Carpet Pink rose was given the highest points ever awarded at the prestigious All Deutsche Rose Trials (ADR) awards.

To gain the award, the Flower Carpet Pink rose had been put through one of the industry’s most challenging trials. The results, independently analysed by the German Federal Office of Plant Varieties, ranked Flower Carpet Pink rose’s strengths as disease resistance, hardiness and attractiveness. In the years to follow, other Flower Carpet® roses would also achieve the same illustrious award. In total, the Flower Carpet rose series has received over 30 International Rose Awards, demonstrating that it’s one of the most coveted of all roses.

Awards aside, perhaps the greatest proof that the Flower Carpet Pink rose deserves its spot in the World Rose Hall of Fame is the phenomenon around its sales. Anthony Tesselaar

Plants, the horticultural project management company that developed the production and promotion of the Flower Carpet rose program since the beginning, has watched over the years as people planted these in landscapes and home gardens in huge numbers. Where typically sales for any newly released plant will grow over three years then drop off, Flower Carpet rose sales were high from the beginning and they have continued to sell continuously and grow relatively steadily over the 33 years since – a remarkable sales profile that has been repeated wherever Flower Carpet roses have been introduced. They are a rose series that performs consistently in both landscape and home gardens.

Werner’s son Reinhard Noack pictured with Anthony Tesselaar in the Tesselaar Australian trial gardens in 2011: plant breeder Noack Rosen and horticultural project manager Anthony Tesselaar Plants both took a radical approach to produce and release the Flower Carpet ® rose.

Werner Noack, the gifted breeder who created this original classic legend

Werner Noack may no longer be with us, but his brilliance as a breeder has left us with a legacy, one that now sits in the World Rose Hall of Fame where his horticultural philosopy can be appreciated.

And today, Noack Rosen, through Werner’s son Reinhard, continues to expand on this legacy by focusing further on environmentally-friendly roses that are even more heat and cold tolerant while retaining the same floriferous, easy-care, and now fragrant, characteristics.

The Flower Carpet® Pink rose

Now in the Hall of Fame, the rose that has captured millions of fans around the world, the Flower Carpet® Pink rose.