A blooming NEW digital experience from Oasis

By Stephanie Gorst

Oasis Horticulture has launched its brand-new website to better serve both consumers and wholesale customers. Offering a fresh, modern look with comprehensive product information, an easy-to-use search function, and an enhanced stockist locater. The redesign’s key feature is the introduction of a new online ordering portal with a live product availably list.

“The goal of this project was not only about modernising touch points with our customers and consumers but opening a new chapter in our story that is more relevant and approachable,” says David Jakobs, CEO, Oasis Horticulture.

Oasis's vision was to develop a new online digital experience from the ground up in a way that would truly engage and excite consumers and provide efficiencies to customers in new and innovative ways. The project took over 12 months from inception to customer roll out. Both the front-end user experience and backend development were carried out simultaneously to complete the project.

“We have numerous product lines and ranges, and it was important not only that we could tell the story of each one to a consumer, but we could provide a simple user journey to discover them,” says Mr Jakobs. “Then we also needed to ensure we could offer these same products for our customers to purchase in an easy manner.”

The new platform offers a vast array of information about the company and its extensive product range. The website provides a comprehensive guide to all available herbs, vegetables, flowers, and foliage products with specifications and growing tips. Additionally, users can find many delicious recipes, insightful videos and DIY projects for inspiration when growing their Oasis products.

In November, the online ordering platform was launched with the aim of providing an even better ordering experience for customers.

“The real motivation for creating the new look website was the inclusion of the Ordering Portal for our customers,” clarifies Mr Jakobs. “The concept of an online store is not new, and very few people haven’t made an online purchase.

However, we are excited to be able to offer real-time availability of our products to provide certainty in ordering that isn’t always available in the green-life industry.”

An important feature of the platform is the stock allocation during the ordering process. Once a product has been placed in the cart, they are secured for a certain time frame until checkout has been completed, assisting in guaranteeing customers receive what they have ordered.

“The website itself is connected into our inventory management system and can provide our customers with a real-time list of what is available on the ground,” Mr Jakobs continues. “For the first time we can provide a true indication of our stock levels, when customers are placing their orders, and increase the likelihood of receiving their order in full.”

Customers can monitor and review products going into their cart and track the accumulating order total. It’s also possible for customers to check previous orders placed online to track high-selling products, or so as not to forget regularly ordered favourites.

The entire ordering platform is designed to be intuitive and easy to use, with each customer receiving one login to access all account and delivery information; as well as the ability to view and order from any device.

“We have collected feedback from our customers over the years and found many write down an order while walking around their nurseries and garden centres, then send their order back to us via fax or email. Now using a mobile or table device, customers can place their order on the go,” says Mr Jakobs.

Interested in getting your business ordering online with Oasis?

Existing customers can contact the sales team on 1800 650 341 to be set up with an online account. Once online, browse through the wide selection of available products. Full product descriptions and images ensure that you get exactly what you need.

“Once customers are happy with their orders, they only need to review and check out,” explains Mr Jakobs. “The confirmation email that follows lets customers know that the stock has been assigned and will be delivered on their usual delivery day. Ordering from Oasis is now easier than ever before!”

You can experience the new Oasis website yourself by visiting www.oasishorticulture.com.au.