New member profile: Green Hip

Founded in 2010 by Liv Thwaites, a professional Horticulturalist, Green Hip stands out as a beacon of empowerment in the women’s workwear industry. Central to Green Hip’s ethos is its commitment to providing women with work clothing that expresses their sense of worth and enhances their sense of identity. Specialising in crafting garments that cater to the needs of the modern workforce, Green Hip has established itself as a leader in design and functionality.

What makes your business unique?

Green Hip prides itself on its commitment to designing workwear exclusively for women. Each garment is meticulously crafted from soft yet durable cotton stretch fabric, ensuring unparalleled comfort and quality.

With over 14 years of refinement, Green Hip has perfected the fit for the female body, offering clothes that are not only functional but also stylish and empowering.

What is your stock range?

Green Hip boasts a diverse range of collections catering to various industries, including horticulture/gardening, safety, trade, hospitality, and lifestyle. From signature overalls and shortalls to pants, shorts, shirts, tees, and accessories like hats, beanies, and tote bags, Green Hip offers a comprehensive selection to suit every need. Available in sizes 6–24 and an array of colours, the range ensures inclusivity and style for all.

Who is a typical Green Hip Customer?

Primarily targeting women aged 16 and above, Green Hip appeals to those who value quality clothing that not only makes them feel valued but also enables them to express themselves as a woman on a work site. While initially catering to the horticultural industry, Green Hip’s customer extends to women engaged in outdoor work and leisure activities.

Have you worked with any NGIV members before?

Yes. An example: Green Hip sponsored the award winning Garden called ‘A Place For Us’ at the 2023 Melbourne International Flower and Garden Show. The garden was an all female team and Green Hip provided their work clothing for the duration of the build and the show. It was a pleasure to work with such a talented group of women.

How do you market yourselves to your customers?

Green Hip employs a multi-faceted approach to marketing, leveraging its online store, physical retail locations, and participation in industry events like the Melbourne International Flower and Garden Show, and the QLD Garden Expo. Green Hip can currently be found in over 100 stores nation wide including Mitre 10, Home Hardware, Total Tools and Hip Pocket and many independent stores.

With a strong presence on platforms like Google Shopping, Facebook, and Instagram, coupled with convenient payment options, Green Hip ensures accessibility and visibility to its customers.

Do you have any long-term plans for your business?

The long-term vision for Green Hip revolves around expanding its range of premium workwear for women and making it accessible to a broader audience across Australia and internationally. With a dedicated team and growing demand, Green Hip is poised for sustained growth in the market.

Tell us a little bit about your core team and skills.

Green Hip prides itself on being a woman-led company, with a core team comprising of experts in design, production, sales, marketing, accounts, distribution, and warehouse management. Their collective expertise and passion drive the brand forward, both in their South Geelong warehouse and beyond.

How can NGIV members learn more about your products and services?

NGIV members are invited to explore Green Hip’s range of purposefully designed workwear tailored for the horticulture industry. They can reach out to the Green Hip team for inquiries and collaboration opportunities at hello@greenhip.com.au.

Additionally, all NGIV members can enjoy a special 20% discount on the entire range by using the code NGIV24member20 at checkout www.greenhip.com.au.

Why did you decide to become an NGIV member?

Green Hip’s affiliation with NGIV stems from its commitment to staying abreast of industry developments and fostering valuable networking connections. As a former horticulturist herself, Liv Thwaites recognises the importance of remaining connected to the horticultural community.

We’re delighted to have Green Hip join the NGIV as a full member. As Victoria’s peak industry body, we are committed to helping our member businesses and the State’s horticulture industry to grow. Find out how you can become a member – ngiv.com.au

More information: Green Hip, 18/158 Fyans Street, South Geelong VIC 3220 t: 0413 870 020 | e: hello@greenhip.com.au www.greenhip.com.au