New member profile: Coolabah Turf

We are excited to welcome Coolabah Turf as an NGIV member and industry leader in the production, sale and distribution of drought tolerant turf varieties in Australia. Coolabah Turf is regarded among the most efficient and technologically advanced turfgrass operations in the world, servicing the professional landscape, commercial, council and DIY project sectors throughout regional and metropolitan Victoria. Their home-grown turfgrass varieties are harvested fresh daily from their Echuca farms and delivered to customers in less than 24 hours of harvest. Read on to see what makes the Coolabah Turf brand tick.

What makes your business unique?

So many things! Coolabah Turf:

» Offers Victorian statewide delivery onboard temperature controlled refrigerated transport fleet all year round

» Provides priority delivery via our custom-built, push-off pallets

» Specialises in farm fresh, premium quality slab cut instant lawn varieties

» Are a friendly, efficient team willing and able to accommodate residential and commercial projects of any size

» Offers a lawn for life product promise which includes a 10-year warranty on all varieties

» Prides themselves on our Bloody Great Grass Guarantee, ensuring all varieties will be pest, weed and disease-free at the time of delivery

» Offers unlimited free lawn care advice via our Coolabah Turf Lawn Doctor advice hotline

» Provides an easy to manage online ordering system to allow you to place turf orders 24/7 from your car or your couch!

What is your stock range?

Coolabah Turf specialises in the exclusive supply of drought tolerant, environmentally sustainable, self-repairing, water smart turfgrass varieties, ensuring we fulfil our Lawn for Life promise to every customer.

Our turf varieties include:

» Sir Walter DNA Certified Buffalo Grass

» TifTuf

» Sir Grange

» Eureka Premium VG Kikuyu

» Nullabor Couch

All varieties have been selected to be included in the Coolabah Turf stable because they are the most proven species in each of their plant categories for the regions in which they are grown and sold to ensure the best results for end users.

Who is a typical Coolabah Turf Customer?

Coolabah Turf services professional landscapers, commercial clients, council, homeowners, and DIY backyard ‘turfies’ across Victoria and border towns in NSW.

Have you worked with any NGIV members before?

Coolabah Turf are proud sponsors of the NGIV’s Victorian Schools Garden program, and recently had the privilege of attending Parliament House Victoria for the industry’s spring horticultural showcase. NGIV’s David Reid was also keynote speaker at Coolabah Turf’s recent Urban Greening Forum held at the MCG which was a global conversation of industry thought leaders designed to create liveable communities for the future.

How do you market yourselves to your customers?

Our marketing output at Coolabah Turf is significant. We connect with our customers through digital and traditional mediums including blogs, web copy, eDMs, advertorials, feature articles, case studies, project features, social media, competitions, stakeholder engagement, partnerships, events, community sponsorship and so much more. Our style is to lead with heart and soul first. We take an ethical approach to marketing that promotes honesty, integrity and transparency – helping ensure every touchpoint in our communications matrix is aligned with our company values and is geared towards supporting our clients to make an educated choice, driven by truth and genuine connection.

Do you have any long-term plans for your business?

The Coolabah brand is synonymous with best-practice operations, exceptional product quality and outstanding customer care. After more than 20 years in the game, these core principles will continue to underpin our Lawn for Life brand promise long into the future. Coolabah Turf continues to invest in ongoing research, development and education, with a commitment to growth and industry and business innovation Specifically R&D into turf grass varieties we supply to ensure they continue to be the best in each species category meeting the needs of our customers, climate and environment.

Tell us about a little bit about your core team and skills.

The handpicked team of professionals exude a natural, infectious and energetic passion for life, and boast a genuine interest in how we as a team can enhance the lifestyle benefits of everyone we meet with the consistent supply of one of life’s most simple pleasures – an instant luscious lawn. u

Our core team includes a mix of outstanding individuals who work in sales, logistics, administration, farm management, marketing and communication, maintenance and transport.

How can NGIV members learn more about your products and services?

There are so many ways people can connect with us to talk all things instant turf:

» Call the friendly Coolabah Turf team on 1800 055 515

» Visit the farm at 256 McSwain Rd, Echuca West, Victoria

» Check out the website at www.coolturf.com.au

» Follow on socials – Facebook, Instagram and LinkedIn.

Why did you decide to become an NGIV member?

We believe in the power of relationships and are always on the hunt for like-minded people and companies to collaborate with We share a vision with NGIV of creating quality green spaces that contribute to the health and wellbeing of our environments, communities and people, and we recognise that the best way to make a real difference in this space is through our connections with others.

We are passionate about the turf and lawn industry and the power our people and our products have to make a positive impact on people’s lives. Our work enables the creation of quality green spaces, and it encourages people to connect with nature, families, friends and the great outdoors. At Coolabah Turf, we don’t just produce and sell lawns – we change lives.

We’re delighted to have CoolabahTurf join the NGIV as a full member. AsVictoria’s peak industry body, we are committed to helping our member businesses and the State’s horticulture industry to grow. Find out how you can become a member – ngiv.com.au

More information

Coolabah Turf, 256 McSwain Rd, Echuca West VIC 3564 t: 1800 055 515 coolturf.com.au