BRAND STYLEGUIDE Version 1. September 2015
TABLE OF CONTENTS Background Overview Logo Formats Typeface Usage Color Palette Logo Application
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04 09 12 16 23
Background Overview
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01 BACKGROUND OVERVIEW
Background Overview
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Brand styleguide Introduction
Welcome to the Hoodelicious style guide document. This document is set out as a simple style guide that can be easily understood and communicated to users, and applied to all internal and external collateral while leaving room for creative expression. The following pages are designed to guide you through some of the basic identity elements such as logo, typeface and colour, as well as providing some general rules for applying these elements across all media types Fashion could not exist without the fashionable people who experiment with it, and we hope our styles leave plenty of room for your imagination to wander. We expect you to have fun with our clothing and show us new ways to wear and enjoy them. Our product line begins and ends with our customers, so we’re committed to them in every way.
Logo Formats
02 LOGO FORMATS
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Logo Formats
Logo Construction
Hoodelicious is the combination of the two words “hoodie” and “delicious”. This is the finale, original and complete logo preview. The complete logo will best be used when it only stands alone.
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Logo Formats
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Used in sizes
LARGEST SIZE
104 pt
SMALLEST SIZE
34 pt
Logo Formats
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Logo Position 15他 u
Whenever the logo is put, remember to have the minimum space surrounded which is described fully here. 7他 u
u
u
Logo Formats
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LOGO MONO
LOGO COLOURWAYS
LOGO OUTLINE
LOGO OUTLINE COLOURWAYS
Typeface Usage
03 TYPEFACE USAGE
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Typeface Usage
Typeface usage
Typography is a key feature of the brand identity and when used correctly allows the brand to communicate in a simple yeteective way. The brand typefaces can be used in conjuntion with one another to highlight or emphasize as well as adding impact where necessary.
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Open Sans Semibold Headlines
Open Sans Regular Body copy
abcdefghijklmnopq rstuvwxyzABCDEFG HIJKLMNOPQRSTUV WXYZ0123456789$ %&*()!?.,:;
abcdefghijklmnopq rstuvwxyzABCDEFG HIJKLMNOPQRSTUV WXYZ0123456789$ %&*()!?.,:;
Aa Aa
Typeface Usage
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Used in paragraphs
Headlines Body
User manual A user guide or user's guide, also commonly known as a manual, is a technical communication document intended to give assistance to people using a particular system. It is usually written by a technical writer, although user guides are written by programmers, product or project managers, or other technical sta, particularly in smaller companies. User guides are most commonly associated with electronic goods, computer hardware and software.
Color Palette
04 COLOR PALETTE
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Colour palette
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Colour palette Introduction
The Hoodelicious visual identity has been built on one main brand colour. It is used to reect an expression of quality streetwears, classic and rigidity. Our brand is underpinned with a colour palette designed to be as minimal as possible. Dierent combinations of colours can dramatically change the tone and appearance of a document so it is important to consider how they will work together. To help achieve greater brand recognition, it is important that our colour pallete is applied consistently.
Colour palette
Primary colour
Shadow RGB CMYK HEX
64/64/65 0/0/0/90 #404041
100% general use 50% title
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Colour palette
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Secondary colour Lapis RGB CMYK HEX
White 27/117/187 85/50/0/0 #1B75BB
RGB CMYK HEX
255/255/255 0/0/0/0 #FFFFFF
Downy Chick
Chalk White
RGB CMYK HEX
RGB CMYK HEX
255/221/23 0/10/95/0 #FFDD17
213/212/213 0/0/0/16 #D5D4D5
Color Palette
06 LOGO APPLICATION
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