Photofair 2010 - Day 3

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SMART PHOTOGRAPHY DAILY BULLETIN

January 9, 2010

3 DAY

It’s Canon All the Way... At the SP Awards night, Canon bags the prestigious Camera of the Year title and 6 other awards The fifth Uniross Smart Photography Awards were announced amidst much fanfare, last night at a glittering ceremony, held at hotel “The Leela”, in Mumbai, in the presence of industry professionals, foreign delegates, trade representatives, AIPTIA officials, and renowned professional photographers.

Daily

ROVING

REPORTER

Technology Lover Thuhina Sarkar, from Kolkata, had come to attend workshops on applications/ systems and learn new technology

It goes without saying that the awards honor the best in the industry, based on products that were reviewed by Smart Photography (SP) magazine in 2009. As usual, the SP Award was preceded by the Computer Active Award (which is a sister-IT publication of the group).

Hoshang Billimoria, Editor Smart Photography handing over the most prestigious camera of the year award to team Canon.

...Cont. on Page 10

Canon unveils aggressive sales initiatives to capture Mumbai Even though Canon is not participating in the Photofair ’10, yet it was present close to the exhibition ground and announced the ambitious launch of their business plans for 2010. While Canon’s camera and photo products grew by 32 percent during last year, the company plans to continue with the momentum and plans to invest Rs.55 crore in marketing the camera business. Canon outlined that during 2009, the overall revenue was Rs.840 crore, which is a 27 percent growth over that of the previous year

Shopper Purshotam Gopalani (L) was at the Photofair mainly to buy new equipment

(2008). And it does not end there, Canon unveiled a two-pronged strategy—’Canon on Wheels’ and ‘My IXUS, My Style’—to reach out to their die-hard enthusiasts and professional fans. The entire campaign is targeted as the company’s ground level activations under a city-specific campaign, called ‘Capture Mumbai’. Canon hopes to launch the campaign this month, with mall road shows at four prime venues in Mumbai, including the Canon Image Lounge. ...Cont. on Page 14

Gaining Knowledge Shirish Barodia, a Mumbai resident, was at the Photofair to understand and see new technological developments in photography and imaging space

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SMART PHOTOGRAPHY DAILY BULLETIN

Editor Hoshang S Billimoria Technical Editor Rohinton Mehta Executive Editor Mathew Thottungal Copy Editor Trisha Mukherjee Senior Correspondent Sujith Gopinath Photogrophy Mahesh Reddy Group Art Director Atul Bandekar Design Ajit Manjrekar, Sanjay Awad, Nandakishor Sawant, Ajay Paradkar Imaging Desk Ninad Jadhav, Deepak Narkar Production Dinesh Bhajnik, Manojkumar Singh Publisher Khushroo Bhadha Regional Manager - Sales and Marketing A. Mageshwar - Tamil Nadu & Kerala Area Advertising Manager Harshvardhan Verma - Delhi Account Manager Deepa Ghadi - Mumbai Gaurav Choudhary - Ahmedabad Response Executive Pooja Wankhede - Mumbai Manish Kumar - Delhi Circulation and Subscription Sanjeev Roy (Asst. Operations Manager) Sachin Kelkar (Subscription Supervisor) Kapil Kaushik (Circulation Manager, Delhi) HEAD OFFICE - Mumbai Tel: + 91 22 43525252 Fax: + 91 22 24448289 Email: sp@nextgenpublishing.net Subscription Tel: + 91 22 43525220 Fax: + 91 22 24448289 Email: subscriptions@nextgenpublishing.net

MARKETING OFFICES Ahmedabad Tel: + 91 79 40008000 Fax: + 91 79 40008080 Email: sp@nextgenpublishing.net Bangalore Tel: + 91 80 66110116/7 Fax: + 91 80 41472574 Email: sp@nextgenpublishing.net

New Delhi Tel: + 91 11 42345678 Fax: + 91 11 42345679 Email: sp@nextgenpublishing.net Chennai Tel: + 91 44 39149889 - 91 Fax: +91 44 39149892 Email: a.mageshwar@nextgenpublishing.net Pune Tel: + 91 20 32930291 Fax: + 91 20 26830465 Views and opinions expressed in the newsletter are not necessarily those of NextGen Publishing Ltd. NextGen Publishing does not take the responsibility for returning unsolicited material sent without adequate postal stamps for return postage. No part of the bulletin may be reproduced in part or full without the prior express written permission of the publisher. Published by Khushroo Bhadha on behalf of NextGen Publishing Ltd., 2nd floor, Khatau House, Mogul Lane, Mahim (W), Mumbai - 400016. Printed by Khushroo Bhadha Next Gen Publishing Ltd., 2nd floor, Khatau House, Mogul Lane, Mahim (W), Mumbai - 400016. Printed at Spenta Multimedia, 2nd floor, Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel, Mimbai - 400013. Published at NextGen Publishing Ltd., 2nd floor, Khatau House, Mogul Lane, Mahim (W), Mumbai - 400016. Copyright 2010 SMART PHOTOGRAPHY All readers are recommended to make their own independent enquiries before sending money, incurring expenses or entering into commitments in relation to any advertisement appearing in the publication. NextGen does not vouch for any claims made by advertisers for their products and services. The editor, publisher, printer and employees of the publication shall not be held liable for any consequence in the events of such claims not being honoured by the advertisers. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Mumbai only.

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The Mega Rush For Pixels “Your D-SLR has only 6 megapixels, but my mobile phone has 8 megapixels,” screams my friend, proudly displaying his newly acquired phone. Such a comment packs enough firepower to cause an instant complex for an amateur photographer who is just learning his ropes in photography, or even someone who does not understand the significance of megapixels. And you can’t blame such a person, for he is just a victim of the vicious campaigning by camera manufacturers who try to capture the market using the pixel power, without revealing the fact that higher megapixels only affect the optimum print size. Often we are left to wonder where the megapixel race is heading to, and what will the consumer do with the surplus resolution that he is forced to live with. Let us take a peek at the statistics. About five years back, there was a very popular semi-professional camera in the market, the Nikon D70s, which many photographers still maintain in their inventory. The camera featured 6-megapixel resolution, a standard at that time. Many professionals who used this camera, went on to print hoardings and banners with this limited resolution, without any complaints. After all, the larger the print size, the greater would be the distance from which it is viewed. This is all the more true in the case of prints larger than A4 size. For example, no one expects you to view a hoarding from 30cm distance. So, even if the pixels show up at close distances, the chances are that you won’t notice it from a greater distance. Then why do we need a 12-megapixel camera if the largest print we are going to make is an occasional

A4? Is more always the better? So much about the consumer part. Now, let us look at the trends in the digital camera market. Companies have to constantly improve the products to justify the price and to keep up with the competition. Having played around with technological innovations like Image Stabilizer and Face Detection, they found it very convenient to increase the resolution and thus create an ambiance of improvement. The result—all lower megapixel cameras were swept off the shelves, leaving no choice for the amateurs who rarely need prints larger than 4x6 inches, but to pay for the useless extra pixels that come with the camera. And more photo diodes were squeezed into the tiny sensors of ultra compacts and mobile phones. Amateurs rarely realize the drop in quality of the images unless they edit their images on Photoshop or similar software. The current trend is that all compact cameras come with a minimum resolution of 10 megapixels. This leads us to the question, where is this leading to. Our hunch is that in the amateur segment, this would stop somewhere around 15 megapixels. Highend professional D-SLRs are a special breed altogether, and hence the megapixels can go to a maximum of 50-60 megapixels with the exception of some limited edition very high megapixel cameras. But nothing can be predicted accurately for the trends often go beyond all forecasts. Whatever the trend be, the consumer will still have to live with what the camera manufacturers produce.

Sujith Gopinath



SMART PHOTOGRAPHY DAILY BULLETIN

QA &

The good news is, across the world, retail printing is looking promising after years of decline. This has largely triggered the installations of Order Stations and with the arrival of Photobooks it has seen a spurt in retail printing, especially in urban landscape. With Kodak’s innovative Apex System generating new revenue models, how do you envisage the growth of the retail printing market in India than what it was a couple of years ago? We expect printing to grow in the country—lead by products such as Photobooks, collages etc. In many urban markets, the decline from film is almost over and the rapid sales of digital cameras and cam-phones gives us an opportunity that has to be en-cashed. We expect products like the APEX and Order Stations to help drive this trend. These products make printing fun and personalized, which is critical for success with the younger generation.

Printing and gifting great ideas on alternate media is a trend that the newer generation will be completely hooked upon. In this light, Kodak Retail solutions, especially, at the Modern trade outlets is an innovative strategy that the firm has pioneered in the country. How do you contemplate to engage the consumers into doing more with their 6 January 9, 2010

Spokesperson : P.N. Raghuvir Designation : Vice President, Retail Printing and Marketing, Kodak India

images, like customizing their own greeting cards, calendars key chains, etc? You are right—we expect printing and gifting of images on alternate media to increase. That is why we offer these products and services through many of our Kodak Express channels. Coming specifically to Modern Trade outlets, we intend to use this channel to be closer to consumers and to show them what they can do with images. Today the challenge is to show consumers what they can do with their images, and from our modern trade outlets we expect to do exactly that at places where consumers are used to shopping and hanging around. This also allows these stores to be profitable and become a one-stop-shop for all imaging requirements. We also think that the Kodak Express stores are where consumers should go for all their imaging needs. Gifting and merchandize products are an excellent added product line that all retail oriented Kodak Express store should carry.

Wedding photography is a huge business opportunity in the country, and Kodak has already positioned the welcome wedding kit for wedding photographers as a revolutionary concept. My question is how does Kodak plan to engage wedding photographers and take this

initiative forward? Kodak has always been focused on the wedding segment and on pro photographers. In fact, you can say that our success till date has been because we have been focused on this segment and have always tried to introduce products specifically targeted at them. Our current strategy is to help photographers grow their business and volumes, so that we can grow along with them. In order to do that, our strategy has three legs—launch of Kodak Digi Album Pro software, which enables photographers to create high quality wedding albums and photobooks. This software also enables photographers to create other products such as mini albums, wedding invitation cards, calendars etc. Secondly, Kodak sample album kit, which will enable photographers to display and sell this to consumers in a professional manner. And lastly, helping photographers communicate this to consumers. We do it through in-store and out-of-store advertising. Our plan is to make sure that the software becomes better, that we add and promote new value added products and communicate the same, so that photographers can increase their business. We intend to use ATL and BTL media to communicate both with photographers as well as with consumers so that we can promote the concepts.

Mathew Thottungal



SMART PHOTOGRAPHY DAILY BULLETIN

QA &

What are some of the special promotions and concepts that Epson has put into place at the Photofair’10 to target visitors? Photofair provides us an ideal platform to interact directly with our customers and showcase our fabulous range of products. As previous year, this year’s Photofair is providing a great opportunity for us to further consolidate our position as the perfect Digital Imaging solutions provider. We are showcasing digital imaging solutions to cover a large spectrum of user requirements like—print solutions for images ranging from 4x6 size to 64 inches wide, Digital Imaging Solutions, and trendy as well as technologically innovative products. (Look out for the fantastic new PictureMate). For all these segments and offerings there is a surprise price packages and special offers for customers who pick up our products at the fair.

With digital convergence happening between printing and imaging products, how do you hope to cash on this opportunity? What are the innovative products that you have added to your inventory at Photofair’10? As a technology leader in the Digital Imaging space, Epson is constantly adding innovations to its products— that are much sought after by all professionals. And this year is no exception. For the first time, visitors of Photofair are seeing products like—innovative remote controlled Digital Photo Frame that can print, a one of its kind, one of the world’s best solvent Ink Printers with Epson’s superior Ink Technology that creates a huge business potential for commercial Photo Labs, Wireless Photo Printers to breakfree and unshackle professional photographer from the confined and

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Spokesperson : Tushed Talati Designation : Head Brand & Communications, Epson India

wired binding of conventional Photo Printers, and the world’s most premium quality multimedia viewer and storage device for all professionals who look forward to on-the-go large capacity storage. Additional to all these there are a lot more to see at the Epson stall.

Can you share with us your market share across different product segments and how do you plan to increase the same going forward in this year? Epson is a clear leader when it comes to the Photo Imaging space spanning both Photo Printing and Photo Scanning Devices. We hold a healthy market share of more than 60 percent in both these spaces. Apart from this, Epson enjoys significant market share across other product categories as well. Also, while most others have de-grown during the last 12 months, Epson has posted a healthy growth. Just to give you an idea—as per the latest IDC reports— Epson’s value market share of the overall printer market stood at 22.4 percent for the July-September 2009 quarter up from 15.2 percent in the July-September 2008 quarter. That’s a 7 percentage point gain in just 12 months, which is truly remarkable. This has been made possible because of profit in each of the individual segments. For example, Epson’s value market share in the Inkjet segment was up from 27 percent in September 2008 to 36 percent in September 2009, a whopping market share gain of 9 percentage points. Our dominance of the Photo Inkjet Printer market is largely responsible for this tremendous gain. Epson photo printers are the preferred choice for all photo printing applications, be it commercial photo studio printing or photo printing for home and personal

use. We are the de-facto standard when it comes to professional graphics printing. In traditionally strong area of Dot Matrix Printers as well Epson share moved up from 48 percent to 55 percent over the course of the last 12 months. We dominate this market now. In projectors in a crowded market with over 30 other brands we stand out as the No. 1 brand with a market share of 14 percent. In retail billing printers we have a market share of 55 percent and growing. Overall, it had been a tremendous year for us and we hope to continue this phenomenal growth this year as well.

Epson has been credited with having built a huge photographic community—Fotoflock.com and the recently concluded photo contests. How do you plan to take the initiative forward? Fotoflock.com was a built out of a dream to create a space or a common platform online for all photographers or anyone genuinely interested in photography based in India to meet, learn, discuss, and share. Fotoflock is about 16 months old now and is a huge success. A first-ever initiative of its kind by anyone in India the site has become hugely popular. With revealing interviews and exciting contests, the latest news and the newest trends, members (or the Flock as they are known) can even share an image or an opinion, and get one back in return. The site now has over 4,000 registered and active members and growing rapidly. We average about 50-60,000 page views a month and growing. Fotoflock can only grow and will continue to evolve and improve. We have great plans for the year ahead for the site.

Mathew Thottungal



SMART PHOTOGRAPHY DAILY BULLETIN

CONTINUED FROM PAGE 1

It’s Canon All the Way... The underlying convergence between IT and photography is the catalyst behind organizing the CA Awards and it’s now an integral part of the SP Awards show. The event was sponsored by Uniross, (the energy specialists) since the time of its inception, and the two partners have overtime established a wonderful relations in taking the event to another level.

of the Year and the ultimate award —’The Most Prestigious Camera of the Year’.

Taking center stage at the Awards night, Hoshang Billimoria, CEO of Next Gen Publishing Ltd, and the Editor of Smart Photography, firstly apologized for the inordinate delay in the awards show. Wishing the audience a very happy new year, he pinpointed that, by world standards, the year 2009 was not a bad year for the Indian Imaging industry, however, for the developed markets it was one of the worst year with sales plummeting to record low. He further said that according to estimates, the Indian Imaging industry grew at around 20 percent last year and this rate is only likely to accelerate even further this year.

The award was deliberated at length by an eminent jury, which comprised of Hoshang Billimoria, (Editor), Rohinton Mehta, (Technical Editor), Gautam Rajadhyaksha, Rafique Syed, (Professional Photographers), and Rajan Nandwana (Trade Representative). Before the jury debated on technical merits of the camera for selection, Mr.Billimoria had mentioned that Panasonic’s GF-1, which was scheduled for selection, had to be withdrawn from the list, as the camera is still not launched in India.

The SP Awards have over the years been identified as a benchmark for the Imaging industry, especially since the awards are certified by the SP technical bench, after the product goes through considerable debate and testing. Canon walked away as the star performer of the evening with as many as seven awards. This included the Best Photo Quality Printer, Best Bridge Camera, Best Prosumer MidLevel Enthusiast SLR, Readers Choice Best Compact Digital Camera, Readers Choice Best D-SLR, Manufacturer

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The highly anticipated and the most coveted award of the evening was ‘The Most Prestigious Camera of the Year Award’. And the nominees for this year were brands like Canon, Nikon, Olympus, Sony, and Panasonic.

The voting was completely unbiased, and each jury member voted only after testing the products thoroughly. The votes were sealed in an envelope and the same was tabulated by the auditors. Undoubtedly, the winner for the ‘Most Prestigious Camera of the Year’ was Canon’s EOS 5D Mark II. And what was more interesting was that the entire jury voted for Canon and there was no competition whatsoever for the top honors, which in itself was a record. At the end of the show, the guests were seen interacting with one another over a cocktail and dinner party.

Mathew Thottungal

LIST OF SP AWARD WINNERS AND CATEGORIES 1. Best Photo Quality Printer of the Year Canon Pixma Pro 9000 Mark II 2. Best Budget Compact Camera of the Year Panasonic Lumix DMC FS-7 3. Best Super Zoom Compact Camera of the Year Panasonic Lumix DMC TZ7 4. Best Bridge Camera of the Year Canon PowerShot SX20 IS 5. Best Prime Lens of the Year Sigma 50mm f/1.4 EX DG 6. Best Wide Angle Zoom Lens of the Year Tokina AF 12-24mm f4 Version II 7. Best Macro Lens of the Year Tamron 60mm f2Di II LD IF 8. Best Entry Level Consumer D-SLR of the Year Nikon D5000 9. Best Prosumer/Mid Level Enthusiast SLR of the Year - Canon EOS 7D 10. Best Professional D-SLR of the Year Nikon D3X 11. Best Innovation of the Year Fujifilm’s EXR Technology 12. Best Retro Camera - Olympus EP-1 13. Readers Choice Best Compact Digital Camera of the Year - Canon PowerShot SX20 IS 14. Readers Choice Best D-SLR of the Year Canon EOS 5D Mark II 15. Manufacturer of the Year Canon 16. The Most Prestigious Camera of the Year Canon EOS 5D Mark II



SMART PHOTOGRAPHY DAILY BULLETIN

V

iewpoint Amish Gandhi, Director, Max Flex Imaging.

Max Setting

New Standard in Photo Consumables Photofair 2010 is witnessing the changing digital paradigm that it taking place in photography. New trends have reinvented the art processes and one such company that is enabling the customer to change the way his or her household will look like is MaxFlex Imaging Systems. From a humble beginning in 1968 the company has grown to be a major force in the business with over 22-odd regional offices across the country. Importantly, photo consumables and printing inks are their forte. What separates them from other third-party vendors is the over emphasis on quality, which is the core truth behind the success story of the group reveals Amish Gandhi, Director, Max Flex Imaging. In order to promote the product at Photofair 2010, the company has organized a daily fashion show to demonstrate the wonders of the product through innovative shows and also by cheerleaders driving home the message loud and clear. Ink is the soul of any printer and the CISS (Continuous Ink Supply System), which is patented and made by the company’s engineers. In addition, it’s very cost effective replacement for the original Inkjet ink cartridges and is available in 100ml and 200ml ink tanks that can be refilled.

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The ink compliments Epson, HP, Canon, and Brother printers. In fact, the Max CISS kit displays the ink levels in order to help customers to refill according to the requirement. The inks are bundled as Max Dye Ink, Max Pigment Ink, and Max Sublimation Ink. While the Max Dye Ink is suitable for photo quality prints, Graphic Project, and Indoor Displays or Large Format Printers, the Max Pigment Ink is designed to be used with photographic Inkjet papers. Max Sublimation Ink is designed for transferring images on T-shirts, polyester, mugs, plates etc. The Sublimation ink is available in wide gamut and enables the ink to not only dry, but also to set in quickly, which enables it to deliver rich tones. In the case of the Inkjet paper the company is marketing a whole range of product from Royal High Gloss Paper 210gsm to dual side 220gsm. Besides, there is the Royal Multipurpose Matte and Glossy Label paper. There is also the low-end or economy grade photo quality paper, which is available at the most competitive price for the price conscious. The Max Supreme Glossy Photo Paper features ceramic crystal coating technology that enables to deliver unsurpassed print quality to even the minutest detail, and the widest possible color gamut. The Max Supreme Silk/

Glitter Satin paper, enables to get brilliant luster and silky finish, while providing the feel of traditional silver halide photo lab quality print. The best of the lot is the Fine Art paper and the company guarantees availability of the paper is not an issue, since it’s imported from United Kingdom. The prints delivered on this paper is simply the best, which every true lover of photography will like to keep as the most treasured possession. And to reach out to those quality conscious customers, Max Flex Imaging mantra is to continue to give their very best to delight the consumers households for ever. The print quality of the Art paper is expected to last more than 100 years. Max Flex Imaging consumables are strongly recommended for graphics art, in making flex materials and also majorly in the display media, which is taking firm roots. And to add value to the customer, the company, monitors, and controls the R&D efforts to guarantee the quality. “This is because whatever the media or ink, Max Flex Imaging customers feedback is simply mind boggling that is what is helping us to generate the word of the mouth advertising for our products and solutions,” says Amish Gandhi.

Mathew Thottungal



SMART PHOTOGRAPHY DAILY BULLETIN Continued from Page 1

Canon unveils aggressive sales initiatives to capture Mumbai targeting eight cities, the company hopes to reach out to over 50 lakh customers through a mass-contact programme. In addition, to further enhance Canon’s presence at exhibitions, the company plans to participate in 35 exhibitions across 35 cities to reach out to over 5 lakh visitors. Speaking on the occasion, Canon’s President and CEO, Kensaku Konishi said, “Canon believes in providing its customers with the latest technology and photography products.” Regarding the campaigns he added, “We are happy to launch the campaign ‘Capture Mumbai’ to take the company’s market share from 20 percent to 30 percent by the end of June 2010.”

Alok Bharadwaj, Sr. V. P. along side Kensaku Konishi, President & CEO Canon.

This is part of the company’s initiative is to bring the Canon technology experience closer to the consumer. This initiative is expected to continue till June 2010. Canon plans to roll out 100 road shows during the next six months. In fact, selectively

Elaborating this point, Canon India’s Vice President, Alok Bharadwaj emphasized, “Photographic indulgence has become an integral part of our daily life. In 2010 we hope to reach out to all photography lovers across India. We will continue to invest in variety of activities by providing the customers the 4Es— experience, education, engagement, and excitement.”

Anirban Roy

HP Photo Cafe to delight customers to make their own coffee table books

characteristics that are built into In a digital age, companies the production of each book. have to adhere and conceptualize according to He said, “Our software has been the needs and aspirations designed with the exclusive needs of the generation next and of the professional customer. By Hewlett Packard’s Photo Cafe using HP digital printing system is one such revolutionary that is calibrated accordingly, we idea that is on view at produce the most elegant collection Photofair ’10. This is a highly of photobooks. One can make experimental concept that exclusive books or even provide a is currently put into place to fulfil the needs of the younger The HP Photo Cafe team (L to R), Jr. Visaria, a guest, Anuj Mathur and Padmanabhan CD to enable customers to design the book all by themselves. This generation. The concept is done by a special unique ID, which increased exponentially, however revolves around getting youngsters identifies CDs from your store.” printing is not keeping pace. He excited about the possibilities that outlines that the concept of a Photo can be accomplished with images Cafe is precisely to make it a rewarding The first Photo Cafe store is already and what better way than over a cup in place in Mumbai at the former experience for customer where they of coffee. The concept enables the Wondercolor Lab in Prabhadevi. And youth in expressing their ideas through can customize solutions. already Mahendrabhai Visaria (owner) generating personalized photobooks, is excited to take this concept to the P Padmanabhan, Executive Director, canvas printing, making large poster next level. This is because story telling New Vision Imaging, said that our etc. This strategy is a joint synergy software, templates, and product line is very integral part of our daily life between HP, and New Vision Imaging. and what better way than telling it is constantly updated every month with pictures or images. The concept with innovative features designed to Anuj Mathur, Business Manger, Retail will make economic sense since it give the customer the competitive Photo Solutions Hewlett Packard IPG is suitable for varied applications edge. This is because, the customers Group, said that with the changing including weddings, personal events, will admire the creativity that times it was imperative for HP to holidays, and portfolios. makes each photobook unique, reinvent and change the business with the flexibility in design and the paradigm. Interestingly, clicks have Mathew Thottungal

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QA &

What are the products on display at your stall? Kalabhai is known for innovative and utilitarian accessories for the discerning photographer. The products we sell are made to exacting standards and are amongst the most useful requirements for amateurs and professionals alike. We have at our stall, the following products: Digi-Cabi (Electronic dehumidifying cabinets; various sizes) Expodisc (White Balance calibration filters) Green Clean (Lens and camera sensor vacuum cleaning)

SMART PHOTOGRAPHY DAILY BULLETIN

Spokesperson : Rajen Nandwana Client : Kalabhai Dental Pvt. Ltd. Stall Nos. : B21/22/23

Honl camera mounted flash accessories Berlebach wooden tripods (Ash wood tripods, made in Germany) Novoflex Panorama Systems, Shoulder Pods, and Ball heads (made in Germany) Ray Ringflash Adapter (for fashion, wedding and portrait photographers)

Rajen Nandwana (L) explaining a point or two, to a visitor at Photofair ’10

Any unconventional product? Yes, the Quadrapod, from Novoflex. This is a real innovative design—a 4-legged stand for cameras. Lightweight, but extremely sturdy. You have to see it to believe it.

Are you offering any special discount for the Photofair? Yes, all products at the show will get a special discount, but remember, it’s cash and carry!

Rohinton Mehta

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Offers & Discounts bargains @ Max Flex & Imaging Systems Pvt. Ltd.

10%

Discount on all MAXX Products at Photofair 2010.

Photoquip India Ltd. Booth No C 30 to 35

Exchange offer for old studio lights (working/non working ) with brand new state-of-the-art studio lights.

Lino Manfrotto + Co SPA Avail Manfrotto Bag on purchase of M-Y Series of Manfrotto Tripod . (Newly Launched M-Y series only.)

Booth No B 20

20%

Booth No B 06

Booth No C 22

Booth No D 14

Rs.500 off on purchase of software.

Booth No D 33

24%

Offer for Season Bonanza Regular wedding album printed in HP Indigo.

Booth No B 25

Rattan Studio Discount on all products (Mounts, Portrait, Folder, Album)

Booth No E 31

Sumo Products Discount offer for purchase of Studio Props, New concept of Designer set made of fiber for exclusive studio (Gamthi Studio).

20%

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Purchase FX400Ri Kit and get FREE 2 x Leuci lamps, 2 x Standard Reflector 21cm & 2 x Pro Umbrella Tranlucent 85cm.

Printwell Offset

KMP Paper

5%

Purchase FX400Ri and get Rs.3,000 off.

Booth No C 3 to 5

Vishal Photo Sales

Printed Memories Avail newly launched slogan and swirle combine package at a discounted price of Rs.1,600 (Slogan available in Marathi, Hindi, Gujarati Language)

Purchase FX200Ri and get Rs.2,000 off.

Purchase FX200Ri Kit and get FREE Bandoor Set & Standard Reflector 21cm.

Kemlogic LabCare Pvt. Ltd. On purchase on machine D-502 avail discount on cartridge and all media (offer valid till March 2010)

Purchase Snapz on-site Digital microlab worth Rs.1,99,000 and get 14,000 prints free.

Purchase D-Lite 4 it Kit and get FREE Heavy Duty Pro Stand .

Kingston Technology Discount on purchase of Kingston products also assured goodies.

30% discount on all accessories and studio lights.

5%

Discount offer on purchase of Rattan flim album making machine.

Booth No E 42, 43

New Vision Imaging Pvt. Ltd. Booth No E 52

Purchase 1Photo Book and get Rs.1,000 off on next purchase of photbook and experience the free Demo of Successful Live Photo cafe with Free Pickup and Drop facility at the Photofair 2010.

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