ORGANIC BRAND GUIDELINE
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This is content consist of the basic element that make up ORGANIC and guide you of how to using the logo across the media where your brand would show off. Have a seat, eat some fruits and enjoy your read to know us better.
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Fresh food for fresh life
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TABLE OF CONTENTS 07 11 17 25 27
HOW WE LOOK ?
WHY WE BORN ?
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ENVIROMENT
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BRAND APPLICATION
LOGO GUIDELINE
COLOR PALETTE
TYPOGRAPHY
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PHOTOGARPHY
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HOW WE LOOK ?
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Just like a human, beside the face it also has personality. The main personality could be defined using three words. This three principles will determine our style and behaviour for every usage of our brand.
FRESH
CLEAN
FRIENDLY 9
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WHY WE BORN ?
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AN “ORGANIC” DREAM The story began when Pham Phuong Thao had pregnant. The first three months she had morning sickness, can only eat vegetable, so she worried about the quality of vegetable could effect the baby. Since that time, the idea about fresh vegetable and safety food appeared in her mind. One day she had the opportunity to visit Laos, Thao noticed that the Golden Temple regularly organize organic fairs for people on Wednesday and Friday every week. She keep questioning herself “why Laos is poorer than Vietnam but still has the opportunity to use organic foods?”. And the question influenced her to travel around the world, find the best way to make products which is not just organic but is also fresh, safe and tasty at a reasonable price. Finally, her store - the “ORGANIC”- was born.
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THE FAITH ORGANIC founded in early 2013, is an organic food development and distribution system operated with a mission: helping Vietnamese consumers reach a better life by qualified organic, natural or no genetically modified food (GMO) which are certified officially. We believe that everyone has the rights to use clean, safe and healthy food. But it seems to be impossible under the conditions of our traditional agriculture. Started as a small business, we have been trying really hard to serve and provide our customers the best safe, clean and affordable products. Besides, we are on our way to achieve the bigger goal by cooperate with our local suppliers to produce the best goods for Vietnamese.
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LOGO GUIDELINE MEANING The logo inspired from the earth - the seeds - the “ORGANIC” to sketch. The theme color is orange, it is organic food color as carrots, salmon fishs, oranges,... That fresh power color.
INSPIRATION
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LOGO TYPES
Full logo (Standard logo)
USAGE:
MINIMUM LOGO (cm)
For every main marketing tools/ads For website. For minimum space of logo. 3cm
CLEAR SPACE (x) 1/3x
x
1/3x
DIGITAL SPACE
Full logo + Tagline
USAGE:
MINIMUM LOGO (cm)
For external usage like events or to socialize about ORGANIC. Print media in big size. Print in gift, packaging have over media size, uniform. 5cm
CLEAR SPACE (x) 1/3x
x
y
1/3x
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Letter logo (Excceptional)
USAGE:
MINIMUM LOGO (cm)
For small promotion items. Icon app for Mobile App. Social media indentity.
1cm
CLEAR SPACE (x) 1/3x
x
1/3x
Logo on paper texture
Logo on wood texture (laser engraving)
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LOGO DO
LOGO DON’T
rganic
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COLOR PALETTE PRIMARY SECONDARY
C0 M40 Y100 K0 R250 G166 B25 HEX #faa519
C0 M60 Y100 K0 R67 G40 B67 HEX #f5821f
C0 M80 Y100 K0 R241 G90 B34 HEX #f05a22 C0 M70 Y100 K70 R26 G27 B36 HEX #682900
C0 M20 Y100 K0 R255 G203 B5 HEX #ffcb04
C20 M0 Y100 K0 R215 G223 B35 HEX #d6df23
C0 M30 Y100 K0 R253 G185 B19 HEX #fdb813
C50 M0 Y100 K0 R141 G198 B63 HEX #8cc63e
C0 M40 Y100 K10 R227 G151 B23 HEX #e29617
C100 M0 Y100 K0 R0 G166 B81 HEX #00a550
C0 M70 Y100 K40 R161 G73 B12 HEX #a0480c
C100 M20 Y80 K0 R0 G144 B102 HEX #009065
C0 M100 Y100 K0 R237 G28 B36 HEX #ed1c24
C100 M50 Y0 K0 R0 G114 B188 HEX #0071bb
C10 M100 Y100 K0 R218 G33 B40 HEX #da2028
C100 M80 Y0 K0 R3 G78 B162 HEX #024da1
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TYPOG Queen of heavy (logo) ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 0 1 2 3 0 4 5 6 7 8 9 10
Segoe UI (body) ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 0 1 2 3 0 4 5 6 7 8 9 10
GRAPHY CaviarDream
(tagline)
ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 0 1 2 3 0 4 5 6 7 8 9 10
Renogare (slogan, headline) ABCDEFGHIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 0 1 2 3 0 4 5 6 7 8 9 10 27
PHOTO THE IMAGES ARE USING FOR ORGANIC BRAND
FRESH CLEAN - LIGHT
OGRAPHY THE IMAGES ARE USING FOR STATIONERY
ONLY USED IMAGES IN HERE
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BRAND APPLICATION BRAND CARDS Size: 5.5 x 9cm Texture: Coucher paper (270gsm)
STATIONERY
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STAFF UNIFORM STAFF CARD
Size: 7 x 10.5cm Texture: Coucher paper (270gsm)
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GIFT FOR CUSTOMER
BILL OF SALE Size: 14 x 20cm Texture: Ford paper (90gsm)
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SOCIAL MEDIA
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rganic
HOME
ABOUT US
PRODUCTS
NEWS & BLOG
GALLERRY
CONTACT
Fresh product for healthy Read more
HEALTHY STORE FOR YOU
What is Organic?
PRODUCTS
Our farm
Fresh product
WEBSITE
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CATALOGUE Size: 15 x 21cm Texture: Coucher paper (110gsm)
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PACKAGING BAG FOR VEGETABLE, FRUIT
(Fresh product) Texture: Kraft paper (180gsm)
MEAT, FISH PACKAGING Texture: PP Paper (100gsm)
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BOTTLE OF JUICE
Texture: Glass Juice not available, for request customer Use Bottle together with Tag
ORGANIC TAG
Size: 2.5 x 5cm Texture: Coucher paper (200gsm)
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PACKAGING FOR DELIVERY
TRANSPORTATION
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ENVIROMENT
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DEPARTMENT STORE
Space inside the store is light, interior texture is light wood.
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OUTDOOR ADVERTISING The outdoor advertisings use campaign with the slogan “Fresh food for fresh life” for brand event.
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The oudoor advertisings use images in Photography guidelines, depend on event to use suitable image.
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We have a strong belief that in a near future, all Vietnamese people would be able to use clean food and many of them would choose organic food as their life style.
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Fresh food for fresh life
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+84 901 818 184 sales@organic.vn organica@organic.vn 130 Nguyen Dinh Chieu, Dis 3, HCMC
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