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After BFRND’s soundtrack “ Hedge Fund Trance” faded out, “ New York, New York” from Carey

Mulligan and Liz Caplan kicked in, and the first model Adidas X Balenciaga boxy t-shirt appeared.

Demna Gvasalia was inspired by the sportswear aesthetic because of its functionality, comfort, and technicity. The collaboration reminded him of his childhood wearing an Adidas tracksuit and feeling fashionable.

Instead of making new products for this collection, Demna chose the most effortless route: putting the Balenciaga logo on Adidas’s existing products such as tshirts, tracksuits, shorts, etc, and selling them for an insanely high price. Demna once again proved that Capitalism has no limits on consumerism.