Brass Tokyo's "Inherited Shoes" video campaign

The Brass Tokyo "Inherited shoes" campaign video is very compelling, as it promotes the brand's durable boots and repair services through a touching story. The video showcases a man who discovers his passed-away grandfather's old boots in the garage and decides to give them a new journey by repairing and wearing them. The emotional connection between the man and his grandfather's boots is evident, and it effectively conveys the message of the campaign that Clinch boots are built to last and can be cherished for generations.

Minoru Matsuura who is the founder of Brass Tokyo started as a boot repairman and went on to establish his own brand “Clinch”. Matsuura mentions that his inspiration for the Clinch style comes from modifying existing designs with his own personal touch (Robinson 2019). The use of heritage and classics in the video effectively portrays the brand's commitment to quality and craftsmanship, as well as the founder's passion for his work. As someone who values the longevity and versatility of a good pair of shoes, I appreciate the message delivered in the video and the importance of investing in a valuable and timeless item. Overall, in my opinion, the Brass Tokyo "Inherited shoes" campaign video is a powerful example of how a brand can promote its products through an emotional and relatable story.