z B O H O M E'S identity style guide
CONTENT Information Logo Color Palette Font Inspiration Mockups
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ABOUT US
Bohome’s is the accessories branding which you customers handmade products from Boho style such as chunky belts, scarves, vintage satchels and others. The ideal of us and our products is all about appreciating the simple things in life, creating style on a shoestring and conjuring magic with trivials.
z
While the spirit of Boho fashion is free, creative, earthy and feminine, every design elements of Bohome’s are led with these characteristics to create a brand identity that stands out with Boho spirit, and that will be shown clearly in this
Bohome’s Brand Identity Style Guide.
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z The first idea of Bohome’s logo was to create something that has the shape of an accessories. Inspired by beautiful geometrical earrings of the Boho style, I used the shape of an earring as the base shape and then the letter ‘z’ of Josefin Sans font – which is the most special letter in Josefin Sans because of its tail – to create this logo. After that, I manipulated the lines and shapes to make them fit in the grid system and finally added in some pattern which is one of the bohemian essentials.
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LOGO
z
LOGO FORMAT
z B O H O M E' S
Bohome’s Icon
Full Logo
COLOR VARIATIONS
z
z
z
z
B O H O M E'S
B O H O M E 'S
B O H O M E 'S
B O H O M E 'S
Color versions that are used for label, card and others
Mono-tone
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COLOR PALETTE
The spirit of Boho fashion is free, creative, earthy and feminine. That’s why the earthy color palatte with soft tone is chosen in order to create the feel of wild nature and wild spirit that living in harmony with oneself and the planet but still keep the the feminine and elegant feel.
Color used for web, blog, lookbook and other application.
Color used for logo
C26 M32 Y49 K0 R192 G166 B135
C2 M0 Y12 K0 R249 G250 B229
C34 M45 Y68 K8 R164 G131 B93
C34 M63 Y78 K23 R34 G63 B78
C44 M87 Y63 K58 R81 G27 B39
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FONTS
HEADLINE FONT For the headline font, we use Lombok (from behance.net) which is a geometric, prominent and beautiful title font
TEXT FONT The idea of the designers when they created this font was to make it geometric, elegant and kind of vintage, which suit perfectly with the Boho style.
LOMBOK
ABCDEFGH IJKLMNOP QRSTUVWXYZ
28 pt
JOSEFIN SANS (Regular/ Bold) ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789
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14 pt
INSPIRATIONS
The true Bohemian culture focuses on the freedom of expression, creativity, living with consciousness, practicing gratitude and embracing one’s authentic self.
It represents togetherness, harmony, spirituality and leading a life devoted to experiencing the world rather than chasing the superficial things in life.
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MOCKUPS
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BUSINESS CARD
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THANK YOU CARD
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STATIONERY
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PACKAGE 13
ACCESSORIES LABEL
SEAL
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HANGING WALL SIGN
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