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THE CAT FOO FROM GODS
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OD INSPRIED S OF EGYPT 3
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HORUS
Sky god 24-31 Horus eyes
BASTET
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Cat meaning 6-15 Bubastis festival Cat burial
ANUBIS
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Mummy god Heart weight
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INTRODUcTION 5
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B A S T E T Bastet Bastet (Bast) Born: July 14th Major cult : Egypt Accient Role: A sunset goddess
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CAT MEANING
The ancient Egyptians worshiped cats. At that time, cats were called “Mau�, cats helped them solve problems such as rats, bugs, and snakes destroying crops. Cats are the most sacred animals, playing an important role in the spiritual life of the people here for a long time.
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BUBASTIS FESTIVAL
Bubastis is the center of the worship of the goddess Bastet, There is a large temple dedicated to the goddess of protection,cats and is the place to hold an annual celebrations. Thousands of people annually make a pilgrimage to Bubastis in April and May to respectfully admire the huge statue of Bastet (Bast). People rowed from the main temple to an island on the Nile. “The boats filled with
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people were slowly drifting down the Nile. The Men play the flute while the women shake the sistrum and dancing (An ancient Egyptian instrumental). When they arrived in Bubastis, they had a wonderful and solemn party: more wine is drunk at parties on one day than on any other day of the year. The rich people wear gold jewelry on the necks of the cats and feed them their own food: bread, milk, sliced fish.
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CAT BURIAL
When a cat dies, the owner shaves its eyebrows while mourning and embalms its body with the aromatherapy and the opium, then curls it up with white cloths, to preserve it forever.
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A N U B I S
MUMMY GOD
Anubis (God of Judgment and Mummy God) is one of the most powerful Egyptian gods. This god has a male body and a wolf’s head, symbolizing the balance of justice (the brother of Horus- Sky God).
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Anubis Anubis Born: May 9th Major cult : Lycopolis Role: Mummy God
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In the language of the ancient Egyptians, the god Anubis was also known as Anpu or Inpu. The name above has the same origin as a word meaning “royal child”. In addition, it is also related to the word “inp” which means “decomposes”. One of Anubis’ powers and duties is the “guardian of balance”.
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HEART WEIGHT
According to the opinion of the Egyptians, after death, the dead will come to see the god Anubis. Anubis uses a golden scale, and weighs one’s heart with ostrich feathers. Then, the heart of the dead will be weighed to see if it is worthy to have an eternal life in the afterlife. If the heart is lighter than a feather, the human soul will be taken to the Field of Reeds, where the soul can live forever. On the contrary, if the heart is heavier than feathers, a sinful human being, the heart will be swallowed up by Ammit - the goddess of punishment, and this person will forever be exiled and endured countless punishments. This means that Anubis has the power to decide the fate of each soul in the underworld.
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H O R U S Horus Horus Born: April 20th Major cult : Nekhen Role: Sky God
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SKY GOD
Horus is the name of a sky god, king of pharaohs, the god of falcon whose symbol is Wedjat’s eye and charismatic. In ancient Egyptian mythology which designates primarily two deities: Horus the Elder (or Horus the Great), the last born of the first five original gods, and Horus the Younger, the son of Osiris and Isis.
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HORUS EYES
Horus’s eye is a symbol of ancient Egypt of royal protection and power from the gods. Eye must be the Horus the face to the face, but the left the face of the face moon.
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Brand Guidelines
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LOGO DEVELOPMENT SPHYNX is a cat food brand inspired from Gods of Egypt accient. The name is taken from the image of the Egyptian sphinx
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1.2X
X
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Black
Blue
Turquoise
CMYK 76/ 67/ 61/ 71 RGB 30/ 34/ 38 Hex #1e2226
CMYK 98/ 84/ 14/ 3 RGB 32/ 71/ 139 Hex #20478b
CMYK 51/ 28/ 9/ 0 RGB 125/ 190/ 186 Hex #7dbeba
COLOR PALATTES
Blue
Black
Turquoise
Yellow
CMYK 98/ 84/ 14/ 3 RGB 32/ 71/ 139 Hex #20478b
CMYK 76/ 67/ 61/ 71 RGB 30/ 34/ 38 Hex #1e2226
CMYK 51/ 28/ 9/ 0 RGB 125/ 190/ 186 Hex #7dbeba
CMYK 31/ 45/ 100/ 9 RGB 169/ 130/ 46 Hex #a9822e
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Orange
Beige
Red
Bright Blue
CMYK 17/ 28/ 100/ 3 RGB 80/ 205/ 123 Hex #cd7b29
CMYK 1/ 0/ 19/ 0 RGB 252/ 250/ 216 Hex #fcfad8
CMYK 16/ 89/ 100/ 5 RGB 199/ 65/ 39 Hex #c74127
CMYK 88/ 69/ 10/ 1 RGB 53/ 92/ 157 Hex #355c9d
The Black color is using for Bastet character, who is tender and protective. Being the color of the fertile silt of the River Nile, to Egyptians, Blue (Anubis) also symbolized fertility and the possibility of rebirth in the afterlife. A sky god, king of pharaohs, the god of falcon whose symbol is Wedjat’s eye and charismatic, symbol of ancient Egypt of royal protection and power from the gods-The Turquoise.
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THE CAT FOOD INSPRIED FROM GODS OF EGYPT
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www.sphynx.com @sphynxcatfood
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