Published 2017 Version 1.0
brand guidelines
table of contents
overview The Name The Identity
the logo
06 07 07
10
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
12 18 22 24 26
typo grille system
The Alphabet The Numbers Module & Grid
tagline
36
28
30 32 34
color palette
Primary color palette Secondary color palette Do’s & Don’ts
typography Typefaces Overview Typefaces Specimens Typographic Hierachy
38
40 42 44
46 48 50 52
photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
application
Stationery Coaster Door Hanger Tags Wayfinding Website
68
70 86 88 90 94 98
54
56 58 60 62 64 66
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overview
The Name The Identity
07 07
Welcome to Abode Hotel! Established since 2017, the brand was born of a strong and minimalist graphics universe that reflects our professionalism and leaves room for creativity. From selecting the name to creating a website and mobile application, all the communication tools are created so that the hotel can make itself known. A combination of old and new elements, the hotel feels COZY and INTIMATE while totally IMMACULATE and SOPHISTICATED at the same time. A hotel that celebrates the culture and history of Tiong Bahru, but is MODERN and unique as well. This is why a playful typography grille system is introduced to customers and let them be part of the brand. Imitating door grille in front of houses in Tiong Bahru, the graphics surely bring the sense of home to the customer.
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overview
The Name The Identity
ABODE /əˈbəʊd/
(n) is a place of residence; a house or home. In the heart of Tiong Bahru, a historical center of Singapore, sits Abode Hotel, a humble accommodation. Staying at Abode, as its name, you feel like living your own home. It is not just a house, a place for you to rest but where you are connected and belong to. The Abode brand not only aims to promote the hotel but also its historically and culturally rich neighborhood, Tiong Bahru, as a welcoming destination that you will love as much as your hometown.
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The Name The Identity
The visual identity both distinguishes Abode from other hotels and help create a distinctive image for the brand. A strong and remarkable image, created by the consistent use of the visual identity by all entities at Abode, helps develop name recognition, gives credibility, and creates an image of the whole. Abode's visual identity is made up of the Logo, Typo Grille System, Colors, Tagline, Typography, and unifying graphic elements. Consistent use of the identity will not limit the creativity of designs, however it will provide a strong coherence to anything displaying the hotel brand.
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
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Our logo is our signature. It is our most recognizable asset and should be used simply and consistently across all communications. The logo is iconic, flexible and memorable, and it projects a graphic energy that runs throughout the brand, from typography to photography, and even more direct to ABODE grille.
Our Logo is comprised of two clean and simple elements, the Icon and the Wordmark.
The Icon pays tribute to the grille in front of houses in Tiong Bahru, where our hotel locate at, and acts at an important modular to the brand identity system. The Logo is our unique asset, the key building block for our identity. Please ensure to follow this guideline precisely to maintain a consistent identity.
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The Logo
The Icon
The Wordmark
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the logo
When using the Icon and Wordmarks as a logo, there are two lock-ups to accommodate various applications. In both cases, the space between the Icon and the Wordmark is equal to the width of the letter ‘H’ from the Wordmark.
The Wordmark
The Icon
The Logo
Space between the Icon and Wordmark
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
Option A
Alternative lock-up (two-line Wordmark aligned to the left edge of the Icon), should only be used when space constraints would make the preferred lock-up (Option B) unsuitable or too small.
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The Logo
The Icon
Option B
The Wordmark
Preferred lock-up (two-line wordmark aligned to the bottom edge of the Icon), should be used whenever possible.
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
The exclusion zone
The Exclusion Zone indicates the closest any other graphic element or message can be positioned in relation to the logo to ensures the legibility and impact of the Logo.
Option A
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This zone, which is equal to double the height of the letter ‘H’ from the Wordmark, should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath.
Option B
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the logo
The exclusion zone examples
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
These examples demonstrates the important of the exclusion zone. In the bottom four examples, other elements come much too close to the Abode logo, creating a cramped and messy visual.
DO Both the Abode and NBA logos have enough room that they do not compete with each other.
DON’T Here the NBA logo is much too close to the Abode Logo.
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The top four examples show correct treatment of the Logo and the Exclusion Zone. By respecting the Exclusion Zone we ensure the Logo stands out and looks its best.
DO The YouTube logo has just enough room.
DON’T The YouTube logo is also much too close to the Logo.
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
Under certain circumstances we prefer to simply use the Icon or Wordmark on its own instead of the full Logo mark. In general, these are communications where the Abode brand has already been introduced, either through use of the full logo, in copy, or by voiceover. Alternatively, there will be situations in which the full Logo, the Icon, and/or the Wordmark co-exist in same piece of an application. For example, see the namecard application (page 76).
The Icon
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The Wordmark
The Wordmark is manipulated from the original typeface Baron Neue and always left aligned. To ensure that the correct scale and spacing are maintained, the Wordmark must always be used as provided file and never be directly created from the typeface or manipulated.
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the logo
The exclusion zone
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
If you are using the Icon and/or Wordmark instead of the Logo, the same exclusion rules apply. The Icon and Wordmark’s exclusion zone are equal to double the height of the letter ‘H’ from the Wordmark.
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
To make sure the Abode Logo (the Icon, Wordmark and lock-ups) is legible and clear, there is a minimum size requirement for smallest possible reduction. It is measured by the length of the Logo indicated on the next page.
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For digital application
90px
For print application
17mm
42px
8mm
42px
8mm
42px
8mm
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
These examples show the correct and incorrect usage of colors to the Abode Logo. Only Primary colors are allowed to be used. For more details how to use brand colors, see page 38. If color is not an option for technical reasons or if the brand color lack contrast or compete with other visual elements, you have permission to use either the black or white Logo options.
DO - Color Logo Options
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DON’T use colored Logo on black or any other colors.
DO - Grayscale Logo Options
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the logo
Logo clear space Icon & Wordmark standalone Logo minimum sizes Logo colors Logo misuse
It is important that the appearance of the Logo remains consistent. The Logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the Logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions. Here are a few examples of what not to do with the Adobe Logo.
DON’T manipulate the relationship between the Icon and the Wordmark.
DON’T distort or warp the Logo in any way.
DON’T rotate the Logo.
DON’T apply any visual effects like gradients, drop shadows, and bevels to the Logo.
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ABODE HOTEL DON’T adjust spacing and scale of the Logo.
DON’T change the typeface or otherwise recreate the Wordmark. Use only the provided files.
DON’T outline or create a keyline around the Logo.
DON’T add background color into the Icon.
DON’T place imagery within the Icon and Workmark.
DON’T change the Logo color or tone outside those colors specified in the color section of this guide.
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typo grille system
The Alphabet The Numbers Module & Grid
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The Typo Grille System is a flexible grid specifically created for the Abode brand. It mimics the pattern of door grille in front of houses in Tiong Bahru. By duplicating one Module generated from the Alphabet,
it is able to customize for different applications. The grid may be used as a decorative pattern together with the Logo and texts, but you have to make sure the Logo and texts are clear and easy to read.
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typo grille system
The Alphabet The Numbers Module & Grid
Each letter of the Alphabet is created from a 2-by-2 square grid. They share equal strokes weight at the angle of 0, 45, or 90 degrees. Example:
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In any occasion, please always use the letters from provided files and never modify or create your new letters.
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typo grille system
The Alphabet The Numbers Module & Grid
Each number of the Numbers is created from a 2-by-2 square grid. They share equal strokes weight at the angle of 0, 45, or 90 degrees. Example:
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In any occasion, please always use the numbers from provided files and never modify or create your new numbers.
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typo grille system
The Alphabet The Numbers Module & Grid
The Module Each module is created by stacking letters on top of each others. They must have similar size and color.
DO Similar size and color.
DON’T Different color.
DON’T Misalign.
DON’T Different sizes.
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The Grid By duplicating one Module, you create a Grid. You may be generate a Grid by using up to two Modules, plus squares or rectangles to fill in graphic elements, texts, and photographs.
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tagline
a home away from home
Our tagline is an expression of our brand — a short, memorable phrase that illustrate the experience that guests will have at Abode Hotel. Particularly, while staying at our hotel on their business or vacation trip, they will feel as comfortable and happy as staying in their own homes, right in the heart of Tiong Bahru. The Tagline should be used in marketing materials whenever possible to spread awareness. It may be used separately from or conjunctively with the Logo following rules on the right side. The same rules described in the previous section about the exclusion zone, minimum sizes and dos and don’ts also apply to the logo and tagline lock-ups. In any circumstances, the Tagline should be written in one line and lowercase letters.
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Logo and Tagline lock-up
The Tagline can be used seperately from the Logo. However, when placing the Tagline within exclusion zone of the Logo, it will be set under and same width lenght with the Logo. The space between the Logo and the Tagline (from the bottom egde of the Logo to the ascender line of the Tagline) is equal to the width of the letter ‘H’ from the Wordmark.
Note: There is only one lock-up available for the Tagline and the Logo Option B. No lock-up for the Tagline and the Logo Option A.
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color palette
Primary color palette Secondary color palette Do’s & Don’ts
40 42 44
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color palette
Primary color palette Secondary color palette Do’s & Don’ts
The primary color palette is taken from colors observable in the materials and remarkable architectural features of Tiong Bahru. Hence, it surely unique and recognizable while paying homage to the hotel’s neighborhood. These colors will bring the warmness to our guests as making them feeling comfortable like living in their cozy home is our priority.
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They can be used in the Logo, graphic elements, background colors, texts (title or headline only), and photography (see page 64 for more details).
PANTONE 323
U
HEX #d83b4b RGB 216 59 75 CMYK 10 92 69 1
PANTONE 138 U
HEX #d83b4b RGB 216 59 75 CMYK 10 92 69 1 PANTONE 7403 U
HEX #d83b4b RGB 216 59 75 CMYK 10 92 69 1
PANTONE 427 U
HEX #d83b4b RGB 216 59 75 CMYK 10 92 69 1
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color palette
Primary color palette Secondary color palette Do’s & Don’ts
Tints of Primary color palette
The primary color work best at 100%. In certain circumstances you need to create contrast without adding extra colors, you can use the Primary color palette in incremental tints. Our tints are increments of 20%: 80%, 60%, 40% and 20%. Avoid using any other tints.
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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Black & White colors
To make the Primary colors stand out, Black and White colors are welcome to use. Black can be used for texts and small graphic elements (i.e lines) and never used as background color. White can be used for texts and small graphic elements (i.e lines) and background color.
STANDARD BLACK
HEX #000000 RGB 0 0 0 CMYK 0 0 0 100
STANDARD WHITE
HEX #ffffff RGB 255 255 255 CMYK 0 0 0 0
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color palette
Primary color palette Secondary color palette Do’s & Don’ts
Do’s The Primary colors palette should only ever sit on a same-colormonotoned photograph, white background or vice versa, white graphics on color background.
DO use white graphics on color background.
DO use the Primary colors on white background.
DO use the Primary colors on a same-color-monotoned photography.
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Don’ts The Primary colors palette should never be used with Black. If, for example, you have to put the Abode logo on top of a black background, please use the white logo version.
DON’T use black graphics on color background.
DON’T use the Primary colors on black background.
DON’T use the Primary colors on a different-color-monotoned photography.
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typography
Typefaces Overview Typefaces Specimens Typographic Hierachy
baron neue &
48 50 52
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Maax Maax Maax Maax
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typography
Typefaces Overview Typefaces Specimens Typographic Hierarchy
Maax A typeface based on an extended set of alternative glyphs inspired by sans serif fonts: geometric (18%), modern (50%), grotesk (27%), and Helvetica (Âą5%).
Maax
Maax
Maax
Maax
Maax
Maax
Designer: Damien Gautier
Maax
Date: 2011 - 2012
Maax
Foundries: 205TF, Editions 205
Maax
Maax
Maax
Maax
Maax
Maax
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Baron Neue An uppercase display typeface inspired by the classic sans serif font familes. This typeface is, because of its clean design and various weights, perfect for usage in posters/logotypes and headlines. Designer: Frank Hemmekam Date: 2013 Foundries: Fontfabric
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
baron neue
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typography
Typefaces Overview Typefaces Specimens Typographic Hierarchy
How to use Maax Maax is used in the Tagline and may be used as a defaut font for projects such as newsletters, forms, the Website, and other collateral. Unlike Baron Neue, you are welcome to use all characters of this font. However, to use alternative glyphs, please contact the design team to get approval. Note: If a partner project is being built internally at Abode, Maax font can be used without licensing issues.
Maax Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 9pt
Maax Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 9pt
Maax Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 9pt
Maax Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) 9pt
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How to use Baron Neue Baron Neue should only be used in lowercase letters (see the bottom of this page for comparison between uppercase and lowercase letters of the typeface), and should never be set as running copy. Alternatively, this typeface may be used for headline, title or short copy (under 20 words). Note: Never use alternative glyphs. Never use Baron Neue in a lock-up with the Abode logo.
baron neue regular abcdefghijklmnopqrstuvwxyz 1234567890 £& @?!/ + ( . , : ; ) 16pt abcdefghijklmnopqrstuvwxyz 1234567890 £& @?!/ + ( . , : ; ) 9pt
baron neue bold abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;) 9pt
Baron Neue font is free to use.
baron neue black abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;) 16pt abcdefghijklmnopqrstuvwxyz 1234567890 £&@?!/+(.,:;) 9pt
Upper/Lowercase Difference
Ii Jj Oo Pp Qq Rr Tt Uu Zz
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typography
Typefaces Overview Typefaces Specimens Typographic Hierarchy
When a variety of type sizes and weights are used, the differences between them must be clearly recognizable. The contrast creates clear, strong and consistent designs. The examples on the right are a guide only. Each job needs analyzing individually.
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Maax Bold 18pt for Supporting Title
MAAX BOLD 36PT FOR TITLE Maax Regular 9pt for Body copy. The brand was born of a strong and minimalist graphics universe that reflects our professionalism and leaves room for creativity. From selecting the name to creating a website and mobile application, all the communication tools are created so that the hotel can make itself known. A combination of old and new elements, the hotel feels cozy and intimate while totally immaculate and sophisticated at the same time. A hotel that celebrates the culture and history of Tiong Bahru, but is modern and unique as well. Maax Bold 9pt for Caption/Credit
baron neue black 18pt for title Maax Regular 9pt for Body copy. The brand was born of a strong and minimalist graphics universe that reflects our professionalism and leaves room for creativity. From selecting the name to creating a website and mobile application, all the communication tools are created so that the hotel can make itself known. A combination of old and new elements, the hotel feels cozy and intimate while totally immaculate and sophisticated at the same time. A hotel that celebrates the culture and history of Tiong Bahru, but is modern and unique as well. Maax Bold 9pt for Caption/Credit
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
56 58 60 62 64 66
Photography helps to tell the story of what Adobe is about and what it stands for. Common rules for photography Our photography should be easily understood and straightforward that support the messages, campaigns and other creative. Where abstract image is used, it should feel appropriate, and help convey a theme or message. No studio photography is allowed. Main principles Bright: use day light and natural colors — no filters or color cast light effects. Simple: avoid using complex photos and keep the composition as minimal as possible. Wellbeing: imagery should be real life scenarios that depict people enjoying their staying and activies at Abode hotel as well as Tiong Bahru. It should feel warm, engaging, intimate and make you feel that you will be welcomed if you visited the place. Mood Warm, cozy, intimate, open, welcome, relax, happy and optimistic.
Note: All images from this guideline book for style examples only. It is critical to negotiate rights for any commercial usage.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
When showing the hotel interior spaces, make sure the subject is well-lit but has a natural feel. The hotel architecture is carefully designed for each traveler, combining the feel of luxury, intimate, the charm of Tiong Bahru and features a touch of nature, especially lighting. Hence, avoid using a heavy flash and try to use natural lighting as much as possible. Photos present contrast between light and shadow created by direct sunlight which illustrate warm, cozy feel are highly recommended.
DON'T overuse color filter.
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DO use bright, natural lighting with simple subjects.
DO feature nature and sunlight.
DO feature the hotel's furniture; minimal, natural composition showing coziness.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
When shooting outdoor photos, the same rules of lighting applied here as indoor photography. Keep nighttime photography to a minimum. Whenever possible, photos should be taken from below, looking slightly up and keep as much sky in the photo as possible. Avoid taking photos directly from worm's-eye or bird's-eye view.
DON'T shoot complex subject directly from bird's-eye view.
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DO keep sky in the photo whenever possible.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
Abstract architecture photography is different from regular architecture photography. You no longer see the full picture. Instead, you see a small piece of a much bigger puzzle. It looks like an abstract painting made out of stone, metal, steel, and concrete. The lines, shapes, and angles play together to create a seductive visual experience. Aside promoting the unique architectural features around Tiong Bahru as well as the Abode hotel, it offers a new perspective and re-freshness of contemporary touch to historical landscape of the place. It can be used for postcards, coasters, envelopes, printed photos and other marketing creative.
DON'T use abstract photos of other subjects rather than architecture.
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DO use abstract photos of architecture of the hotel, Tiong Bahru and Singapore.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
Shots should be direct and feature real people, not fashion models. They should show interaction between each others or with the environment. The people captured, can either looking off camera or giving direct eyes contact. People should look positive, approachable and natural with an appropriate mix of race, age and gender.
DON'T use images that look like stock photos.
DON'T shoot in studio. It's must be in a realistic setting and not “staged� or overly posed.
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DO shoot positive, happy people enjoying their staying and activities at the place.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
Monotone photography is a type of photography that displays only one tone of color instead of the original colors; this color tone might be black and white (grayscale), or any other colors. Monotone can create a certain mood or feeling in photography. For the Adobe brand, only tones created from the Primary color palette are allowed to use. Black & White photography is only for grayscale applications.
DON'T use random color to create monotone photos.
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DO use the Primary palette to create monotone photos.
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photography
Indoor photography Outdoor photography Abstract architecture photography People photography Monotone photography Logo on photos
When placing the Logo on photos, consider legibility. Do not alter the Logo in any fashion. The background on which the Logo is placed should determine whether you use the color or grayscale version of the logo. For instance, only use color logo options with theirs matching monotone photography. Otherwise, use grayscale logo options for full color photography.
DON'T place logo on its mismatching monotone photo.
DON'T place logo on a nonuniform, busy area of a photo.
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DO use grayscale logo options on full color photos.
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
70 86 88 90 94 98
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Letterhead Template file ABODE_letterhead.indd Measurement A4 size 210 × 297mm Typography Maax Medium 9pt for tagline and footnote Maax Regular 11pt for body copy Logo width 23.9mm Paper Naturalis 135gsm Color: Absolute White Matt Supplier: FancyPapers Color Standard Black Shown as 60%.
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12mm
12mm
8mm
a home away from home
62mm
Dear Lock, An ang moh about some ming jiang kueh is hesitantly kan cheong. Don't want to eat char kwee teow. When a coconut defined by an acar , a chin chai market . That one like us. Indeed, a condemned eye power somewhat cooks cheese grits for the kueh tutu. The house sell already. An usually itchy lelong , and a hilang around the hainanese chiken rice ; however, a kaypoh ayam sio often throws a batang bayang over the acar at a hami melon. Kasi makan say mei kuan si can. Got so many car! An ee fu noodles for the ming jiang kueh , and the botak kelong feels nagging remorse; however, an ali baba bag over a mee rebus has a change of heart about a minah defined by a deepavali. Popiah enak makan tak no problem. Ok la you go with them. Play my kite lah. This one and that one which one better meh? Indeed, a coconut non-chalantly goes deep sea fishing with some babi pongteh behind a kiasu. Your grandfrather's place so big ah. Ok you go with them. Any langsat can throw a mee rebus at another one kuasu-ness, but it takes a real ming jiang kueh to almost recognize a drama bubor terigu. The house sell already. The lo hei toward a ding dong pees on a fan choy. So you want or not? The ar ka liau kueh dadar requires le active assistance from the horrigible lo hei, since a somewhat garang ah beng ah dances with a kueh kapit. Why she never come here? Another chiken dance backside teaches a kueh dodol over some ee meen. The bak kua for an indian chief caricatures the fishball. Sincerely,
Nguyen Huy Hung, Manager.
abodehotel.sg
8mm
0 boon tiong road 160000 singapore
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Envelope Template file with diecut lines ABODE_envelope.eps Measurement DL size 110 × 220mm Typography Maax Medium 9pt for address lines Logo width 23.9mm Paper Naturalis 135gsm Color: Absolute White Matt Supplier: FancyPapers Color Pantone 7403 U or 427 U More instructions in template file. Shown as 80%.
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4.5mm
4.5mm 4.5mm 5mm 27mm
0 boon tiong road 160000 singapore 4.5mm
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Namecard Template file ABODE_namecard.eps Measurement 60.2 × 87.7mm Typography Maax Medium 7pt Logo width Front side option A: 14.5mm Front side option B: 31.1mm Back side both options: 14.2mm Paper Naturalis 330gsm Color: Absolute White Matt Supplier: FancyPapers Color The Primary palette More instructions in template file. Shown as 90%.
The right examples show card set in Pantone 323 U. We provide 2 options for the namecard corresponding to the Logo options A and B. The gray lines in both front side options are debossing marks and do not mean for printing.
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nguyen huy hung hung.nguyenhuyy@gmail.com manager
abodehotel.sg 0 boon tiong road 160000 singapore
a home away from home
Front side option A
Back side option A
a home away from home
abodehotel.sg
0 boon tiong road 160000 singapore
nguyen huy hung manager hung.nguyenhuyy@gmail.com
Front side option B
Back side option B
78 2.2mm
2.2mm 2.2mm 2.2mm
Front side option A 5.6mm
25.1mm 5.6mm
a home away from home abodehotel.sg
5.6mm
nguyen huy hung manager hung.nguyenhuyy@gmail.com
Back side option A 5.6mm
22.4mm
36.3mm
0 boon tiong road 160000 singapore
79 2.2mm
2.2mm
2.2mm
4.4mm
2.2mm
Front side option B 23.5mm 5.6mm
40.4mm 5.6mm
nguyen huy hung hung.nguyenhuyy@gmail.com manager
abodehotel.sg 0 boon tiong road 160000 singapore
5.6mm
5.6mm
Back side option B
22.4mm
30.4mm
47mm
a home away from home
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Stamp (Icon) Template file ABODE_stamp_icon.eps Measurement 24 × 24mm Logo width 20mm Color Pantone 323 U Shown as 100%.
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Stamp (Lock-up) Template file ABODE_stamp_lockup.eps Measurement 24 × 59mm Logo width 43mm Color Pantone 323 U Shown as 100%.
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Template file ABODE_coaster.eps Measurement 80 × 80mm Corner: 5mm Logo width 45.1mm Paper Naturalis 330gsm Color: Absolute White Matt Supplier: FancyPapers Color The Primary palette Shown as 100%.
The right examples show coaster set in Pantone 138 U. Only use color from the Primary palette for coasters. Both sides must be printed in one color.
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17.4mm
17.4mm
27.1mm 26.3mm
6.5mm
6.5mm 6.5mm 6.5mm
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Template file ABODE_door_hanger.eps Measurement 65 × 146.5mm Hole: 4.3mm diameter Typography Maax Bold 18pt Paper Naturalis 330gsm Color: Absolute White Matt Supplier: FancyPapers Color The Primary palette More instructions in template file. Shown as 95%.
The right examples show door hanger set in Pantone 323 U. Only use color from the Primary palette for door hangers. Both sides must be printed in one color.
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4.8mm
4.8mm
4.8mm
4.8mm 4.8mm 26mm 4.8mm
PLEASE DO NOT DISTURB side
PLEASE MAKE UP ROOM side
Module word: CLOSE Background color: Primary palette Text and grid color: Paper
Module word: OPEN Background color: Paper Text and grid color: Primary palette
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Room tag Template file ABODE_room_tag.eps Measurement 67.3 × 36.5mm Typography Maax Bold 9pt Materials Plastic & Rubber Color The Primary palette More instructions in template file. Shown as 100%.
The right examples show door hanger set in Pantone 138 U. Only use color from the Primary palette for door hangers. Specifically, each floor goes with one color: 2nd floor: Pantone 138 U 3rd floor: Pantone 7403 U 4th floor: Pantone 323 U 5th floor: Pantone 427 U Both sides must be printed in one color.
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3.7mm
8.7mm
Front side Module word on first row: [room number] Module word on second row: ABODE Background color: Paper Text and grid color: Primary palette
Back side Background color: Primary palette
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
Template file ABODE_wayfinding.eps Color The Primary palette More instructions in template file. Shown as 10%.
The right examples show toilet and room signs set in Pantone 138 U and 323 U. Only use color from the Primary palette for wayfinding. Follow the same color rule each floor as room tag for room sign. Both sides must be printed in one color.
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Women Sign
Men Sign
Module word: WOMEN Color: Pantone 138 U
Module word: MEN Color: Pantone 323 U
Room Sign Module word: [room number] Color: Primary color
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applications
Stationery Coaster Door Hanger Tags Wayfinding Website
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Published 2017 Version 1.0
If you are having trouble with anything in this guide, you are missing brand elements from the Brand Package, or you are unsure if your communication best represents the Abode Brand, please contact one of the Abode design teams. design@abodehotel.sg
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