BRAND GUIDELINES
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INTRODUCTION LIMEME is the Swiss fashion platform for fashion-conscious trendsetters. What combines us all is passion. Passion for the fashion world, designers and support for established brands and those who are on their way to do so. Our innovative ideas, sustainable quality and customer focus is what binds us together.
The individual brands reflect the diversity of the LIMEME Community, which is characterized by transparency and personal collaboration while at the same time, offering established and young-designers several networking opportunities. Together we bring you the future of fashion! LIMEME - Passionate connected
TABLE CONTENT. OF
T H E
LO G O
Logo Dark & Light Background Black & White Usage Colour Backgrounds Logo Construction
Logo Misuses
T Y P O G R A P H Y
TA B LE
T H E
CO LO R
Primary Color Secondary Color
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Primary Font Secondary Font
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CONTENT
Clear space, Minimum Size
STAT IO N A RY
Corporate Stationery Logo Sign
01
L OGO DESIGN The logos should always be complete and in an appropriate version, created from digital artwork, check that you have respected the minimum size clear space requirement
LOGO ELEMENTS A .
SY MB OL
A
Consists of a powerful element evoking the culture
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LOG O
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of design services and a grey square background. B .
T Y P E
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is URW IMPERIAL C .
SLO G A N
The font that is used here is Open Sans
B C
DARK & LIGHT B ACKGROUND
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The Color should only be used on Dark or Light Background or Yellow Background
LO G O O N DA R K B ACKG RO U N D
LOG O ON L IG HT B ACKG ROU ND
LOG O ON Y E L LOW B ACKG ROU ND
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BL ACK & WHITE US AGE Wherever possible, the full colour version of the Logo should be used. However, where the use of the preferred full colour Logo is neither possible nor suitable due to specific restrictions on cost, sponsorship or manufacturing methods, the black or white version can be used. When subtle identification is required, the Logo or the Symbol may be reproduced as a blind deboss or a varnish.
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COLOR B ACKGROUNDS
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LOGO CONSTRUCTION
G ODEN R AT IO
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LOGO CONSTRUCTION The first designing element of the logo incorporates 3 main elements: • Letter ‘L’ stand for the brand name • The Heart (also incorporate the letter L) symbolize Passion and Love • The Pencil, an indispensable tool of a designer
LOGO CONSTRUCTION
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As important as the 1st element and inspired from a simple yet typical symbol of Fashion/Clothing industry - a Hanger, this part of the logo speaks for the Brand identity itself
LOGO CONSTRUCTION
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As a symbol of reunion, the overall shape of the logo, a circle, represents for the community/the life circle of designers community
CLEAR SPACE
2a
2a
D ES I G N
2a
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2a
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A minimum clear space equal to 2 times the height of the “a” in the Logo word-mark must be maintained around the logo. No text or graphic elements may invade this area.
2a
2a
2a
MINIMUM SIZE
Full Logo
20 mm
D ES I G N
The minimum recommended print size for the Logo Format is 20mm wide. The logo should never appear smaller than the minimum icon height of 20mm.
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30 mm
SY MB O L 10 mm
15 mm
20 mm
40 mm
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LOGO MISUSES DO NOT Rearrange the Logo
The following examples illustrate some common mistakes made when using the LIMEME Logo. Please use master digital artwork from LIMEME BRAND to avoid mistakes and ensure consistent brand recognition and integrity.
DO NOT Distort the Logo
DO NOT Rotate the Logo
DO NOT Enclose the Logo in a shape
02
T YPOGRAPHY Fonts and Typography plays an important to communicating an idea or information from the page to the observer. The choice of typeface and how you make it work with your layout, grid. We have selected URW IMPERIAL and Open Sans
PRIMARY T YPEFACE
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T Y P OG R AP HY
F O N T
U RW
I M P ER I A L
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo TtUuVvWwXxZz 0123456789!@#$%ˆ&*(){}[]<>:;’”,.?/\|
R EG U L A R
O B LIQ U E
B OL D
AaBbCcDdEeFfGgHhIiJj
AaBbCcDdEeFfGg
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOo
HhIiJjKkLlMmNnOo
TtUuVvWwXxZz
TtUuVvWwXxZz
0123456789!@#$%ˆ&*(){}
0123456789!@#$%ˆ&*(){}
[]<>:;’”,.?/\|
[]<>:;’”,.?/\|
KkLlMmNnOo TtUuVvWwXxZz 0123456789!@#$%ˆ&*(){} []<>:;’”,.?/\|
SECONDARY T YPEFACE
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F O N T
O P EN
S A N S
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo TtUuVvWwXxZz 0123456789!@#$%ˆ&*(){}[]<>:;’”,.?/\|
R EG U L A R
O B LIQ U E
B OL D
AaBbCcDdEeFfGgHhIiJj
AaBbCcDdEeFfGg
AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOo
HhIiJjKkLlMmNnOo
TtUuVvWwXxZz
TtUuVvWwXxZz
0123456789!@#$%ˆ&*(){} 0123456789!@#$%ˆ&*(){} []<>:;’”,.?/\|
[]<>:;’”,.?/\|
KkLlMmNnOo TtUuVvWwXxZz 0123456789!@#$%ˆ&*(){} []<>:;’”,.?/\|
03
C OLORS With 99 % of costumer influenced by colors and visual appearance , mack sure u pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media.
PRIMARY COLOR US AGE
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COLO RS
Use them as the dominant color palette for all internal and external visual presentations of the company.
Y E L LOW
80%
60%
40%
20%
80%
60%
40%
20%
CMYK: C026 M034 Y060 K001 RGB: R190 G162 B117 Web: #bea275
SECONDARY COLOR US AGE Use them to accent and support the primary color palette.
B L ACK CMYK: C068 M061 Y061 K050 RGB: R061 G061 B060 Web: #3d3d3c
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STATI ON A RY
STATION ARY & LOGO SIGN
THANK YOU