FIT4MOM: Mamas First!

FIT4MOM is a fitness franchise that puts Mamas first: “Workouts created by Moms, for Moms.” Offering pre and postnatal health, wellness and fitness programs for all stages of motherhood, FIT4MOM Reading celebrated “5 Years of Strength in Motherhood” in June and W2W Magazine Editorial Committee member Kelly Hancock checked in with local owner Kaitlin Day to find out more about her mama fit journey.

What has led you to your current career path?

Kaitlin Day: In 2017, I was looking for a way out of my job/career. My search began solely to find something new, but also with the desire to be more present with my children and have more of a flexible schedule. Thanks to a newfound love of fitness, I saw the opportunity to own a FIT4MOM franchise on my Facebook newsfeed, and in 2018 I made the decision to begin this new career.

What inspired you to start your business?

KD: Oh wow, well there wasn’t really ever a strong desire to start my own business. I have a background in education. Growing up and working in child care, I had a desire to open my own daycare but once becoming a teacher, I never really saw owning a business as a path anymore. But, plot twist! 2017/2018 happened and here we are.

What does your business do and what is its mission?

KD: FIT4MOM offers pre- and postnatal health, wellness, and fitness programs for every stage of motherhood. All of our programs were created by moms for moms to provide Strength in Motherhood®. We are moms on a mission to help all moms find strength in motherhood through physical, mental and emotional health.

Would you wish to acknowledge a mentor or friend who helped you aspire to this point in your life’s journey, and why?

KD: First off, I think it’s important to thank and appreciate the support I have gotten from my parents, husband and even my kids throughout this journey. Though it wasn’t the direct path we saw my life going, they’ve supported me every step of the way.

My FIT4MOM village–because let’s be honest–without these mamas, FIT4MOM Reading wouldn’t be here. They show up for each other and support me as a friend and business owner every step of the way.

Lastly, Jessica Peralta, my FIT4MOM business coach. I’ve been working with Jessica as my coach since 2021 and I wish I had started sooner. Jess is a former FIT4MOM Las Vegas franchise owner; we meet bi-monthly, she has given me support in ways beyond FIT4MOM and I could never truly show her my appreciation for that.

What is the best advice you have received?

KD: Find joy in every day! The founder of FIT4MOM, Lisa Druxman, once shared that with us on a podcast. Some days there is a lot to be joyful about, in personal life and/or business life, and some days you may think there is little to find joy in. So, take a moment, take a breath, step back and find joy in every day, even if it is something so small.

Learn more about FIT4MOM Reading at https://reading.fit4mom.com/or on Facebook at https://www.facebook.com/fit4momreading.

By Kelly Hancock, Freelance Writer

Photos courtesy of Kaitlin Day