Meet the W2Writers

Meet the W2W Magazine Editorial Committee and Contributing Writers who volunteer their time and talent to bring the W2W Community articles that educate, entertain, inform and inspire. The W2W Editorial Committee members not only lend their writing talents to the magazine but also develop and direct the creation of each W2W Magazine issue.

In This Issue:

ELLEN ALBRIGHT, Director of Strategic Partnerships with the Science Research Institute, Albright College, W2W Magazine Contributing Writer

JESSICA BEZLER, Public Relations, Tower Health, W2W Magazine Editorial Committee

JENNIFER GOLDSMITH CERRA, Director of Communications with Herbein + Company, W2W Magazine Editorial Committee

I am a proud North American! Born in Canada, I’ve spent the past 22 plus years in the U.S. Married to Reading High teacher Frank Cerra and mom of Exeter High Class of 2023 member Luke, I love writing and editing almost as much as I love Canadian food classics like Swiss Chalet chicken and Tim Horton donuts. When I’m not busy trying to stay fit as a result, I’m the Director of Communications at Herbein + Company, Inc.

SARA FRASSINELLI, Digital Marketing & Social Media, Spherion Staffing, W2W Magazine Editorial Committee

My name is Sara Frassinelli and I pretend to do it all. I don’t actually do, but I’m trying! I’m a marketer, social media-ier, mother and many other things. I was born and raised in Reading, but now live in Allentown with my husband and son, who are both named Phil. I am part of my family business, Spherion, which is a staffing agency. We have five locations in Pennsylvania. In my free time (what’s that now?), I love traveling, reading, listening to podcasts, trying new restaurants and watching garbage television.

VALI HEIST, Owner, The Clutter Crew, W2W Magazine Contributing Writer

TERRI HILL, Owner, Two Hills Consulting, W2W Magazine Contributing Writer WENDY KERSCHNER, Retiree, Living My Best Life, W2W Magazine Contributing Writer

KATHERINE KETTER, AVP Customer Experience, Health Partners Plans, W2W Magazine Contributing Writer

I’m a customer experience innovator, a career coach and I’ve loved writing for as long as I can remember. My first job was working as an intern for the Voices publication of the Reading Eagle, where I honed my writing skills and dreamed of living in NYC. Fast forward to the present day, I’ve now lived in Berks County for more than 40 years, have an established career as the head of customer experience for a health plan and love raising my family here in West Reading. In my free time, I enjoy weight training, joining my girlfriends for brunch at B2, and am a new dog-mom to our rescue Freyja.

SARAH MCDANIEL, COO, EthoSource, W2W Magazine Contributing Writer

I proudly hold the honor of Berks County’s Longest Drive with a 3 Wood, from the reds, on a hole that hooks left. While running, I can down a football sized burrito and still manage to hold a respectable pace. Long ago, at the largest furniture trade show in the country, I gleefully had my picture taken with Bono…who turned out to be a hired impersonator. Years later, while in a parking garage on Broadway in New York, I stood next to Kiefer Sutherland and audibly remarked, “There’s no way that’s him. That guy is too tall and scrawny.” Moments later, the man walked to a Rolls Royce and the parking attendant said, “That was Kiefer Sutherland.” My foot fits nicely in my mouth, and my favorite food is rice.

PHYLLIS J. MCLAUGHLIN,

Freelance Writer, W2W Magazine Contributing Writer

RACHAEL ROMIG, Senior Director of Events & Special Programs, Greater Reading Chamber Alliance, W2W Magazine Editor-In-Chief