New and Improved, plus Celebrating Business Anniversaries!

In the Know & On the Go

New and Improved, plus Celebrating Business Anniversaries!

If you’re opening a new Avenues business, celebrating a business anniversary, or want to showcase something new, please email us at Avenues@hoffpubs.com.

NEW!

Fox + Fern Collective

West Reading Mayor Samantha Kaag welcomed new owners and best friends, Shelby and Sabrina, with a Grand Opening Ribbon Cutting Ceremony on January 14th. The salon specializes in balayage, color corrections, livedin color, and bridal services.

442 Penn Avenue, West Reading (610) 816-5918 foxandferncollective22@gmail.com

IMPROVED!

IA Club

Owner Danny DeCarlo took on a rebranding and interior renovation project that brings the club to a more exclusive level for its members. See our interview on Page 12 in our The Talk of the Town feature.

243 Chestnut Street, West Reading IAClub712@yahoo.com HOME | The Italian American (wixsite.com)

Mazi

Niko Kaltsas, the new owner of Mazi, was a young Greek who grew up in the restaurant business and now looks to take Mazi to the next level. He has a background in breakfast and lunch and has decided to trade in the early mornings for late nights. Niko loves to meet new people, so don’t be shy and stop by for dinner and say hello.

614 Penn Ave, West Reading (610) 396-5143 www.mazigreek.com

ROG Orthodontics

ROG is moving their Wyomissing office four blocks down to 840 Penn Avenue. The new location provides 42 parking spaces and will be handicapped ADA compliant and accessible. The office will be right across the street from the new Wawa at the corner of Park Avenue and Penn Avenue. Stay tuned!

840 Penn Avenue, Wyomissing (future location) 610-374-4097 braces@fantasticsmiles.com www.fantasticsmiles.com

The Gem on Penn

The Gem on Penn offers crystals, gemstones, jewelry, incense, art & much more at extremely affordable pricing. We are moving down the block from 611 Penn Avenue to 635 Penn Avenue in West Reading and we plan to open the larger location early March. In this new space, we will be able to provide a larger selection of merchandise, offer a wide array of classes and workshops, host private events/parties and have space for other small businesses to vend within our walls.

635 Penn Avenue, West Reading 610-927-5402 thegemonpenn@gmail.com

428 Penn Ave Notes

Turnberry Construction Group’s latest commercial project is at 428 Penn Ave. The 3-story building will feature a first-floor restaurant called Nōōdl, a fast casual ramen shop in partnership with established West Reading restaurateur Adam Cocuzza and chef Jeremy Nolen.

The 2nd and 3rd floors boast two separate executive apartments, designed with contemporary styling and custom cabinetry, a wet bar, walkin closets, laundry, and off-street parking.

The 3rd floor executive apartment will feature a spiral staircase, accessing a private rooftop deck, with amazing views of the Pagoda, Fire Tower and Penn Avenue.

Kevin on Nōōdl:

“We’re really excited to start this new adventure with the ramen restaurant, a concept I truly believe Berks County will love.”

On the building, located on a small footrprint/driveway, in between several existing buildings in the 400 block : “It’s been a really cool opportunity to build such a unique property in a rather tight space,” said Kozo, “and the process of working with the West Reading Borough, talented architects, engineers, and tradesmen has helped this project come to life. It’s been a smooth process!”

For more information, contact Turnberry Construction Group at 610 775 7575 or info@turnberryconstructiongroup.com.

BUSINESS ANNIVERSARIES!

Encrypted Escape Room held its four-year

anniversary on November 30th, 2021. 600 Penn Ave, West Reading

Lilibea’s “an intimate place for intimates,” celebrates its thirteen-year anniversary on March 15th, 2022. 613 Penn Avenue, West Reading

Regina’s Salon held its six-year anniversary on November 30th, 2021. 518 Penn Avenue, West Reading

Snazzy Beauty Boutique celebrated its first anniversary on December 12, 2021. 408 Penn Avenue, West Reading

The Celtic Myth and Moonlight gift shop holds its

19th anniversary in West Reading on March 17th, 2022. 641 Penn Avenue, West Reading

United Artists Salon and Spa is in business for over

three decades, at 35 years on February 1st, 2022. 299 Penn Avenue, West Reading

Muddy Creek Soap Company celebrated

six years in business this February. 608 Penn Avenue, West Reading

Serenity Boutique celebrated 1 year in business. 720 Penn Avenue, West Reading

The Art Room celebrated 1 year in business. 633 Penn Avenue, West Reading

Buying or selling a home is one of life’s biggest decisions, and having Peter Heim by your side to help you navigate through the multiple steps of the transaction is key. Born and raised in Berks County, Peter is an award-winning Real Estate Broker with more than 35 years of experience. His knowledge of the area and the Berks County real estate market is a huge asset. Consistently one of the top agents in Berks, this seasoned professional brings his hardworking yet fun personality to every interaction to do the best job for you.

Peter specializes in customer service.

Whether listing or selling residential or commercial real estate, Peter is dedicated to helping his clients. His personal attention to every aspect of the business has garnered him more than 200 five-out-of-five Gold Star independent reviews.

“Pete Heim is the absolute best at what he does. His integrity and positivity come through in every conversation with him. We have worked with Pete many times over the past 20 years and we still laugh about our first meeting. I’ve recommended Pete to other friends and family over the years and would continue to do so. He truly has your best interests at heart. I am blessed to have him as my realtor and friend.” ~Bev L.

“Can’t say enough positive things about working with Pete. His reputation is outstanding and earned the old fashion way. Honest, caring, smart, communicative, and client focused.” ~Steve M.

“Pete is top notch! His level of expertise & customer service is hard to beat. I’ve worked with him for many years & will definitely call him again. Thanks for a successful sale!!” ~Laura D.