SHERLOCKIANS
Brand Guideline
“ A HOME AWAY FROM HOME FOR CURIOUS MINDS”
SHERLOCKIANS
1
SHERLOCKIANS
Brand Guideline
CONTENTS 01
INTRODUCTION
02
LOGO
03
COLOR PALETTE
2
SHERLOCKIANS
Brand Guideline
04
TYPOGRAPHY
05
PATTERN
06
VISUAL IDENTITY
3
SHERLOCKIANS
Brand Guideline
4
SHERLOCKIANS
Brand Guideline
Experience a London stay unlike any other at Sherlockians Hotel & Bar. Created for curious minds, our delightfully original and unquestionably unique hotel is the ideal home from which to investigate the city.
5
Brand Guideline
6
SHERLOCKIANS
Brand Guideline
Curious minds will find a second home at holmes hotel london. Delightfully designed and perfectly located on fashionable chiltern street, holmes hotel f lawlessly combines tradition with contemporary style. the hotel is in excellent company, with the crème de la crème of marylebone shopping, culture and dining just outside the door. Once known as Bedford House, our imposing Georgian building was formerly the Bedford College for Women, established there at the end of the 19th century. As part of a row of houses built around the 1790s, it played host to the British aristocracy, both as permanent residents and renters who left their country estates to flock to the capital for the London Season – an annual whirl of elegant balls, decadent dinner parties and courtly visits to Buckingham Palace. Sherlockians is filled with a stylish mix of antiques, curiosities and artefacts that are bound to intrigue even the busiest of guests.
7
SHERLOCKIANS
Brand Guideline
8
SHERLOCKIANS
Brand Guideline
9
WORDMARK The full color horizontal version of the Sherlockians logo is the preferred orientation for usage. And should be used in conjunction with our tagline “ Hotel & Bar � to reinforce our brand identity, this logo, featuring the tagline, should be used on ALL materials distributed outside the hotel, such as name card, letter head, brochure, etc. X
X
X
X
SHERLOCKIANS
COLOR
Brand Guideline
FULL COLOR
Some rules about hot to use logo and background should right.
ONE COLOR
B&W
10
SHERLOCKIANS
WHAT NOT TO DO Change the size or postion of any of the elements. Use the palette colors incorrectly. Use special effects like drop shadows, blur or add textures on the logo. Distort or scale the identity. The logo should always remain proportional.
Brand Guideline
11
SHERLOCKIANS
Brand Guideline
12
SHERLOCKIANS
Brand Guideline
13
PRIMARY COLOR Our brand proposal incorporates gold accents that
#a67d2d
#be9a30
#febf10
#ffd041
#ffdc74
highlight the luxury standards. The color palette simulates the architectural found in the hotel installations including metals, and wood contrasting with the brightness of the metallic gold tones.
#ffffff
#000000
SHERLOCKIANS
Brand Guideline
14
SHERLOCKIANS
HEADLINE RUBENS The logo typography is presented in Rubens. Rubens released sometime between 1881–84. At the same time the famous novel sherlock holmes was born. a classic serif acknowledged for its balance, giving an classic tone to the project. The typography complements the brand by adding a stylistic touch of classic elegance.
BODY TEXT BEMBO Italic Medium Bold Extrabold
Brand Guideline
ABCDEFGHIJKLMNOPQRS TUVWXYZ 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
15
SHERLOCKIANS
Brand Guideline
16
SHERLOCKIANS
As part of the identity, we designed symbols related to the sherlock holmes and England such as magnifying glasses, pipes, deerstalker hat, ....
Brand Guideline
17
SHERLOCKIANS
Brand Guideline
18
SHERLOCKIANS
Brand Guideline
19
SHERLOCKIANS
Brand Guideline
20
SHERLOCKIANS
Brand Guideline
21
SHERLOCKIANS
Brand Guideline
22
SHERLOCKIANS
Brand Guideline
23
SHERLOCKIANS
Brand Guideline
24
SHERLOCKIANS
Brand Guideline
25
SHERLOCKIANS
SUPERIOR ROOMS Superior rooms offer plenty of thoughtful modern touches. Touches like a pillow menu for an unparalleled night’s sleep, a Revo digital radio, Nespresso coffee machine and a rainfall shower.
DELUXE ROOMS Our Deluxe rooms are spacious enough to enjoy a spot of productivity at your work station and relaxation in your plush easy chair or king sized bed. The Deluxe Room offers a bathroom with rainfall shower, easy lounge chair, bathrobe and slippers and a baby cot upon request.
Brand Guideline
26
SHERLOCKIANS
Brand Guideline
27
HERITAGE ROOMS These rooms are unique and inspired by their distinctive Georgian period. Featuring original high ceilings, wood floors and expansive windows flood the room with natural light.
COSY ROOMS Our Cosy rooms are perfectly proportioned for two. Ideal for shorter stays and includes a work area and walk-in rainfall shower.
SHERLOCKIANS
Brand Guideline
28
SHERLOCKIANS
Brand Guideline
29
SHERLOCKIANS
Brand Guideline
30
SHERLOCKIANS
Brand Guideline
31
SHERLOCKIANS
Brand Guideline
32
SHERLOCKIANS
Brand Guideline
33
SHERLOCKIANS
Brand Guideline
34
SHERLOCKIANS
Brand Guideline
35
SHERLOCKIANS
Brand Guideline
36
SHERLOCKIANS
Brand Guideline
37
SHERLOCKIANS
Brand Guideline
10 Northumberland Street, Charing Cross London. WC2N 5DB +390 819 533 792
38