NIBA 2024 Advertising Prospectus

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National Insurance Brokers Association 2024 Advertising Prospectus


Advertising with NIBA Advertising with NIBA provides an opportunity to align your brand with one of the most established and trusted organisations within the general intermediated insurance industry. With a legacy spanning over four decades NIBA’s knowledge of and reputation within the general insurance broking industry is unparalleled. Through integrated packaging, we ensure that your brand stands out from the crowd, offering a range of advertising opportunities to meet your goals. Choosing NIBA as your advertising partner ensures that your message resonates with the right audience, maximizing impact and fostering meaningful connections within the insurance community

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NIBA | Advertising Prospectus


Our Channels Insurance Adviser Our respected membership publication, Insurance Adviser, is your gateway to reaching brokers and key decision-makers every month, both in print and digital formats.

Broker Buzz The weekly industry newsletter delivered directly to 10,400 subscribers, including NIBA members, industry representatives and influential professionals.

The NIBA Website Take advantage of our website, a central hub for all NIBA articles, events, and additional Professional Development content. Advertise strategically on the home page to enhance your digital presence.

Sponsored eDMs NIBA is pleased to offer trusted partners with a unique opportunity to connect with members through targeted direct advertising.

3,850

Metrics

circulation per month

9,600

Estimated readership per month

10,400

Metrics

emails to members and subscribers

38%

average open rate

CTR 10%

9,700+

Metrics

average users per month

21,700+

average views per month

8,300

emails to subscribers

Metrics

29.5%

average open rate

CTR 8%

Our Channels

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Insurance Adviser With an established readership of almost 10,000 insurance professionals across Australia, including; • • •

Insurance brokers who are among the most successful small business operators in Australasia. Top-level executives and managers at major insurance, underwriting and financial companies in Australasia. Experts who service the insurance industry or rely on its products and expertise including corporate risk managers, risk engineers, loss adjusters and assessors, lawyers, accountants, financiers, financial advisers and legislators.

NIBA’s flagship monthly membership publication Insurance Adviser, provides advertisers with the opportunity to position their brand in front of their target audience each and every month. Insurance Adviser is published as both a print and digital publication.

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NIBA | Advertising Prospectus

What is Insurance Adviser? Insurance Adviser is the culmination of decades of publishing experience, drawing on some of the most popular elements of previous publications including; Updates on NIBA’s activities in our core areas of Representation, Professionalism and Community • • • • • •

Technical insurance and emerging risks features Business improvement tips Interviews with big-name insurance influencers News features and analysis on the issues that matter Best’s and Standard & Poor’s insurer strength ratings Classified ads section for hard-to-place risks


2024 Forward Features February 2024 Commercial Vehicle/ Fleet and PI

May 2024

Marine and Construction

March 2024

Strata/Landlord and Financial Lines

June 2024

Management Liability and Workers Compensation

April 2024

SME and Cyber

July 2024

Technology/AI

Insurance Adviser

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Advertising Rates Display Ads Rates Frequency

Casual

3x

6x or more

DPS

$6,060

$5,700

$5,460

Full Page

$3,640

$3,330

$3,030

1/2 Page

$2,430

$2,180

$1,820

1/3 Page

$1,820

$1,520

$1,210

Premium Placement Ads (full page only) Outside Back Cover

$4,550

Inside Front Cover

$3,940

Inside Back Cover

$3,940

Classified Ads Rates Our community Hub is home to a wide range of solutions for hard-to-place risks, making it an essential ongoing reference tool for brokers. The Community Hub provides an opportunity to showcase your products and services to a specialist audience. Space within the Community Hub is strictly limited and is often booked many months in advance. We recommend discussing options for long-term placements with NIBA’s marketing team.

All prices exclude GST. Other sizes available on application.

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NIBA | Advertising Prospectus

Full Page

$1,820

1/2 Page Horizontal

$970

1/2 Page Vertical

$970

1/4 Page Horizontal

$540


Print Advertising Sizes Display Ads

Double Page Spread

Full Page

1/2 Page Horizontal

1/2 Page Vertical

1/4 Page Horizontal

1/3 Page Horizontal

Classified Ads

Full Page

1/2 Page Horizontal

Insurance Adviser

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Print Specifications Display Ads Ad Type

Type Size (mm)

Trim Size (mm)

Bleed (mm)

DPS

400w x 277h

420w x 297h

430w x 307h

Full Page

190w x 277h

210w x 297h

220w x 307h

1/2 Page (H)

200w x 138.5h

210w x 148.5h

220w x 158.5h

1/2 Page (V)

92w x 287h

102w x 297h

112w x 307h

1/3 Page (H)

200w x 89h

210w x 99h

220w x 109h

1/3 Page (V)

60w x 287h

70w x 297h

80w X 307h

Classified Ads Ad Type

Type Size (mm)

Trim Size (mm)

Bleed (mm)

DPS

400w x 277h

420w x 297h

430w x 307h

Full Page

190w x 277h

210w x 297h

220w x 307h

1/2 Page (H)

200w x 138.5h

210w x 148.5h

220w x 158.5h

1/2 Page (V)

N/A

89w x 240h

N/A

1/4 Page (V)

N/A

89w x 117h

N/A

Full Column Ad

N/A

57w x 240h

N/A

2/3 Column Ad

N/A

57w x 157h

N/A

1/2 Column Ad

N/A

57w x 117h

N/A

1/3 Column Ad

N/A

57w x 77h

N/A

Artwork

Artwork Requirements

Advertising should be submitted as CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed margin on all sides where necessary.

Colour Space

CMYK

Spot/PMS Colours

No

Format

PDF

Resolution

Min 300 DPI

All images should be a minimum of 300 dpi at the size they’re used. PDF files can be supplied on disk or via email. It is the responsibility of the advertiser to ensure that all PDF files are submitted to press-ready standard. Incorrect supplied material may incur production charges of $80 per hour.

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NIBA | Advertising Prospectus


Print Deadlines The details in this document are to be used as a point of reference and are not legally binding. Schedules may be subject to change at the publisher’s discretion.

Issue

Booking Deadline

Material Deadline

With Members

February 2024

16/01/2024

23/01/2024

14/02/2024

March 2024

13/02/2024

20/02/2024

13/03/2024

April 2024

19/03/2024

24/03/2024

17/04/2024

May 2024

16/04/2024

23/04/2024

15/05/2024

June 2024

21/05/2024

28/05/2024

19/06/2024

July 2024

18/06/2024

25/06/2024

17/07/2024

All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.

Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.

Insurance Advertiser

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Broker Buzz What’s in Broker Buzz? Broker Buzz is NIBA’s weekly e-Newsletter delivered direct to the inboxes of over 10,000 insurance industry professionals. Broker Buzz keeps readers up to date with the latest industry news, product developments and events.

38%

Open rate

Metrics

10% CTR *Glue Up, 31 October 2023

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NIBA | Advertising Prospectus


Rates Size

Cost per month (average 4x)

Casual (one-off, subject to availability)

1st MREC (2 available)

$4,620

$1,440

2nd MREC (2 available)

$4,040

$1,160

3rd MREC (2 available)

$3,470

$980

4th MREC (2 available)

$3,470

$980

All prices exclude GST.

Specifications

• • • • •

Type

Size (pixels)

MREC

300W X 250H

Maximum file size 75kb 72 DPI and web safe colours The files can be animated GIFs They cannot be flash files as these are too large for an email newsletter Outlook 2007 and Outlook 2010 display the first frame of animated GIFs only. To avoid this being a problem, ensure the first frame of the GIF works as a static image.

All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.

Deadline Distributed every Wednesday, with material due on the Friday prior to distribution. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.

Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options.

Events | State Events | Divisional Committee and Young Professional Broker Events Buzz

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Sponsored Post Sponsored content can be inserted in an e-newsletter, taking readers to a landing page of your choice. Advertorial/press release-style content can also appear in the trusted environment of the NIBA website.

Rates

$3,470 + GST

Deadline Booking deadlines close four weeks prior to the desired distribution date. Material and copy must be submitted 7 days prior to the distribution date. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.

Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options.

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NIBA | Advertising Prospectus


NIBA Website NIBA offers a prime advertising option on the NIBA website, www.niba.com.au

Rates

$5,000 + GST per month

Specifications Dimensions: 1162 x 200 pixels • •

40KB file size, GIF/JPG/PNG. One click through URL per asset. For animated GIFs include a static image to be used as a safeguard for those who may not be able to view GIF files. Ensure that all key information is included on this static image.

All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.

Sponsored eDM

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Sponsored eDM An Electronic Direct Mail (eDM) is a form of email marketing solely dedicated to your message providing an opportunity to promote a special offer, new product launch or event. Our targeted eDMs are delivered to over 8,000 subscribers with an open rate of almost 30% and a CTR of 8%sponsored eDMs are an effective way of driving user drive traffic through to your nominated URL. Sponsored eDM opportunities are extremely limited, with only 6 availabilities per year- February, March, April, May, August, and November.

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NIBA | Advertising Prospectus


Rates Frequency

Casual (one-off)

2x

Sponsored eDM

$4,200

$4,040

All prices exclude GST.

Specifications

Deadline

Client to provide:

Booking deadlines close four weeks prior to the desired distribution date. Material and copy must be submitted 7 days prior to the distribution date. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.

A completed EDM which has all components to build from scratch, including: • Zipped images folder (containing all images used within the EDM with a full-width banner image of at least 600 pixels width, all images hi-res and 72dpi) • EDM copy in a Word document that has complete messaging. Any hyperlinks within the EDM, need to be properly hyperlinked in the text and if there is a specific text font style (such as Arial) and font colour to be applied (please specify the colour code to use, otherwise the default font style and colour applied shall be Arial, Black) • A subject line for the EDM in the Word Doc which contains the EDM copy • An ‘unsubscribe’ function shall be included by default in the bottom disclaimer of the email • NIBA logo and ‘Sponsored Message’ line will appear as the heading in template

Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options. All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.

Events & Professional DevelopmentNIBA | Introduction Website

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Advertising Enquiries

Editorial Enquiries

Tony May

Virat Nehru

National Advertising Sales Manager

Content Writer

P 02 9459 4303

P 02 9459 4318

E tmay@niba.com.au

E vnehru@niba.com.au


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