National Insurance Brokers Association 2024 Advertising Prospectus
Advertising with NIBA Advertising with NIBA provides an opportunity to align your brand with one of the most established and trusted organisations within the general intermediated insurance industry. With a legacy spanning over four decades NIBA’s knowledge of and reputation within the general insurance broking industry is unparalleled. Through integrated packaging, we ensure that your brand stands out from the crowd, offering a range of advertising opportunities to meet your goals. Choosing NIBA as your advertising partner ensures that your message resonates with the right audience, maximizing impact and fostering meaningful connections within the insurance community
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NIBA | Advertising Prospectus
Our Channels Insurance Adviser Our respected membership publication, Insurance Adviser, is your gateway to reaching brokers and key decision-makers every month, both in print and digital formats.
Broker Buzz The weekly industry newsletter delivered directly to 10,400 subscribers, including NIBA members, industry representatives and influential professionals.
The NIBA Website Take advantage of our website, a central hub for all NIBA articles, events, and additional Professional Development content. Advertise strategically on the home page to enhance your digital presence.
Sponsored eDMs NIBA is pleased to offer trusted partners with a unique opportunity to connect with members through targeted direct advertising.
3,850
Metrics
circulation per month
9,600
Estimated readership per month
10,400
Metrics
emails to members and subscribers
38%
average open rate
CTR 10%
9,700+
Metrics
average users per month
21,700+
average views per month
8,300
emails to subscribers
Metrics
29.5%
average open rate
CTR 8%
Our Channels
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Insurance Adviser With an established readership of almost 10,000 insurance professionals across Australia, including; • • •
Insurance brokers who are among the most successful small business operators in Australasia. Top-level executives and managers at major insurance, underwriting and financial companies in Australasia. Experts who service the insurance industry or rely on its products and expertise including corporate risk managers, risk engineers, loss adjusters and assessors, lawyers, accountants, financiers, financial advisers and legislators.
NIBA’s flagship monthly membership publication Insurance Adviser, provides advertisers with the opportunity to position their brand in front of their target audience each and every month. Insurance Adviser is published as both a print and digital publication.
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NIBA | Advertising Prospectus
What is Insurance Adviser? Insurance Adviser is the culmination of decades of publishing experience, drawing on some of the most popular elements of previous publications including; Updates on NIBA’s activities in our core areas of Representation, Professionalism and Community • • • • • •
Technical insurance and emerging risks features Business improvement tips Interviews with big-name insurance influencers News features and analysis on the issues that matter Best’s and Standard & Poor’s insurer strength ratings Classified ads section for hard-to-place risks
2024 Forward Features February 2024 Commercial Vehicle/ Fleet and PI
May 2024
Marine and Construction
March 2024
Strata/Landlord and Financial Lines
June 2024
Management Liability and Workers Compensation
April 2024
SME and Cyber
July 2024
Technology/AI
Insurance Adviser
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Advertising Rates Display Ads Rates Frequency
Casual
3x
6x or more
DPS
$6,060
$5,700
$5,460
Full Page
$3,640
$3,330
$3,030
1/2 Page
$2,430
$2,180
$1,820
1/3 Page
$1,820
$1,520
$1,210
Premium Placement Ads (full page only) Outside Back Cover
$4,550
Inside Front Cover
$3,940
Inside Back Cover
$3,940
Classified Ads Rates Our community Hub is home to a wide range of solutions for hard-to-place risks, making it an essential ongoing reference tool for brokers. The Community Hub provides an opportunity to showcase your products and services to a specialist audience. Space within the Community Hub is strictly limited and is often booked many months in advance. We recommend discussing options for long-term placements with NIBA’s marketing team.
All prices exclude GST. Other sizes available on application.
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NIBA | Advertising Prospectus
Full Page
$1,820
1/2 Page Horizontal
$970
1/2 Page Vertical
$970
1/4 Page Horizontal
$540
Print Advertising Sizes Display Ads
Double Page Spread
Full Page
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page Horizontal
1/3 Page Horizontal
Classified Ads
Full Page
1/2 Page Horizontal
Insurance Adviser
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Print Specifications Display Ads Ad Type
Type Size (mm)
Trim Size (mm)
Bleed (mm)
DPS
400w x 277h
420w x 297h
430w x 307h
Full Page
190w x 277h
210w x 297h
220w x 307h
1/2 Page (H)
200w x 138.5h
210w x 148.5h
220w x 158.5h
1/2 Page (V)
92w x 287h
102w x 297h
112w x 307h
1/3 Page (H)
200w x 89h
210w x 99h
220w x 109h
1/3 Page (V)
60w x 287h
70w x 297h
80w X 307h
Classified Ads Ad Type
Type Size (mm)
Trim Size (mm)
Bleed (mm)
DPS
400w x 277h
420w x 297h
430w x 307h
Full Page
190w x 277h
210w x 297h
220w x 307h
1/2 Page (H)
200w x 138.5h
210w x 148.5h
220w x 158.5h
1/2 Page (V)
N/A
89w x 240h
N/A
1/4 Page (V)
N/A
89w x 117h
N/A
Full Column Ad
N/A
57w x 240h
N/A
2/3 Column Ad
N/A
57w x 157h
N/A
1/2 Column Ad
N/A
57w x 117h
N/A
1/3 Column Ad
N/A
57w x 77h
N/A
Artwork
Artwork Requirements
Advertising should be submitted as CMYK press-ready PDF files with no special or PMS colours. PDF files should be submitted with crop marks and 5mm bleed margin on all sides where necessary.
Colour Space
CMYK
Spot/PMS Colours
No
Format
Resolution
Min 300 DPI
All images should be a minimum of 300 dpi at the size they’re used. PDF files can be supplied on disk or via email. It is the responsibility of the advertiser to ensure that all PDF files are submitted to press-ready standard. Incorrect supplied material may incur production charges of $80 per hour.
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NIBA | Advertising Prospectus
Print Deadlines The details in this document are to be used as a point of reference and are not legally binding. Schedules may be subject to change at the publisher’s discretion.
Issue
Booking Deadline
Material Deadline
With Members
February 2024
16/01/2024
23/01/2024
14/02/2024
March 2024
13/02/2024
20/02/2024
13/03/2024
April 2024
19/03/2024
24/03/2024
17/04/2024
May 2024
16/04/2024
23/04/2024
15/05/2024
June 2024
21/05/2024
28/05/2024
19/06/2024
July 2024
18/06/2024
25/06/2024
17/07/2024
All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.
Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the advertising manager about options.
Insurance Advertiser
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Broker Buzz What’s in Broker Buzz? Broker Buzz is NIBA’s weekly e-Newsletter delivered direct to the inboxes of over 10,000 insurance industry professionals. Broker Buzz keeps readers up to date with the latest industry news, product developments and events.
38%
Open rate
Metrics
10% CTR *Glue Up, 31 October 2023
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NIBA | Advertising Prospectus
Rates Size
Cost per month (average 4x)
Casual (one-off, subject to availability)
1st MREC (2 available)
$4,620
$1,440
2nd MREC (2 available)
$4,040
$1,160
3rd MREC (2 available)
$3,470
$980
4th MREC (2 available)
$3,470
$980
All prices exclude GST.
Specifications
• • • • •
Type
Size (pixels)
MREC
300W X 250H
Maximum file size 75kb 72 DPI and web safe colours The files can be animated GIFs They cannot be flash files as these are too large for an email newsletter Outlook 2007 and Outlook 2010 display the first frame of animated GIFs only. To avoid this being a problem, ensure the first frame of the GIF works as a static image.
All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.
Deadline Distributed every Wednesday, with material due on the Friday prior to distribution. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.
Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options.
Events | State Events | Divisional Committee and Young Professional Broker Events Buzz
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Sponsored Post Sponsored content can be inserted in an e-newsletter, taking readers to a landing page of your choice. Advertorial/press release-style content can also appear in the trusted environment of the NIBA website.
Rates
$3,470 + GST
Deadline Booking deadlines close four weeks prior to the desired distribution date. Material and copy must be submitted 7 days prior to the distribution date. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.
Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options.
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NIBA | Advertising Prospectus
NIBA Website NIBA offers a prime advertising option on the NIBA website, www.niba.com.au
Rates
$5,000 + GST per month
Specifications Dimensions: 1162 x 200 pixels • •
40KB file size, GIF/JPG/PNG. One click through URL per asset. For animated GIFs include a static image to be used as a safeguard for those who may not be able to view GIF files. Ensure that all key information is included on this static image.
All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.
Sponsored eDM
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Sponsored eDM An Electronic Direct Mail (eDM) is a form of email marketing solely dedicated to your message providing an opportunity to promote a special offer, new product launch or event. Our targeted eDMs are delivered to over 8,000 subscribers with an open rate of almost 30% and a CTR of 8%sponsored eDMs are an effective way of driving user drive traffic through to your nominated URL. Sponsored eDM opportunities are extremely limited, with only 6 availabilities per year- February, March, April, May, August, and November.
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NIBA | Advertising Prospectus
Rates Frequency
Casual (one-off)
2x
Sponsored eDM
$4,200
$4,040
All prices exclude GST.
Specifications
Deadline
Client to provide:
Booking deadlines close four weeks prior to the desired distribution date. Material and copy must be submitted 7 days prior to the distribution date. Failure to provide material prior to the deadline will result in the placement being forfeited. No refunds will be provided where placements are forfeited due to failure to provide material by the deadline.
•
A completed EDM which has all components to build from scratch, including: • Zipped images folder (containing all images used within the EDM with a full-width banner image of at least 600 pixels width, all images hi-res and 72dpi) • EDM copy in a Word document that has complete messaging. Any hyperlinks within the EDM, need to be properly hyperlinked in the text and if there is a specific text font style (such as Arial) and font colour to be applied (please specify the colour code to use, otherwise the default font style and colour applied shall be Arial, Black) • A subject line for the EDM in the Word Doc which contains the EDM copy • An ‘unsubscribe’ function shall be included by default in the bottom disclaimer of the email • NIBA logo and ‘Sponsored Message’ line will appear as the heading in template
Cancellation Cancellations will not be accepted unless received in writing no later than four weeks before the booking deadline date. Please speak to the Advertising Manager about options. All ad executions are subject to approval and NIBA reserves the right to request changes to content and/or execution for brand equity/user experience reasons. If you are unsure about a concept that you are working on, please submit it to the advertising manager for feedback.
Events & Professional DevelopmentNIBA | Introduction Website
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Advertising Enquiries
Editorial Enquiries
Tony May
Virat Nehru
National Advertising Sales Manager
Content Writer
P 02 9459 4303
P 02 9459 4318
E tmay@niba.com.au
E vnehru@niba.com.au