NIBE GROUP
Strategic focus areas
Strategic focus areas that combine profitability and sustainable value creation
Our goals are focused sharply on profitable growth and sustainable value creation with healthy finances. Our strategies for achieving the goals are well proven and based on our business principles, focusing on four strategic areas: growth with profitability, market-oriented expansion, innovation and a long-term approach.
Growth
Market-oriented expansion
Sustainable growth
Sound business ethics
Our goal is for total growth to average 20% per year on a sustainable basis in order to create opportunities for profitability. Our long-term strategy is to supply the market with sustainable energy solutions, thereby helping the world transition to a more sustainable society and a reduced carbon footprint.
We are continuously investing in attractive market segments in order to achieve optimal market presence and sustainable global expansion. Sound business ethics form our fundamental responsibility throughout our value chain. Our business relationships and business methods are based on us complying with legislation and applying sound business ethics. We comply with international market requirements and sanctions and do not manufacture or sell products that are banned in any country or market. Individual markets may have local laws and customer requirements that must be adhered to. We are transparent in our communication and reporting and it is mandatory that we comply with laws and requirements. Our values and business principles entail zero tolerance for all forms of corruption and apply to all parts of our business. Our zero tolerance for corruption is clearly communicated to our business partners. In addition to mandatory anti-corruption training that all employees who may be exposed to corruption must undertake on a continuous basis, all our employees are urged to be observant, ask for advice if unsure and to report incidents if they have been exposed to any form of bribery or other unethical behaviour. The Group’s whistle-blowing policy has been translated into all local languages where we operate.
International guidelines and initiatives We follow and work according to several internationally recognised standards, guidelines and principles. Our guidelines and policies are based on international conventions and initiatives such as the Global Compact, ISO 26000 (international guidelines for handling social responsibility issues) and the Swedish Anti-Corruption Institute. We submit an annual report on our progress to the UN Global Compact in accordance with the principles we have signed and committed to work with in our value chain. We support the UN’s Sustainable Development Goals (SDG) in their entirety, but are focusing on seven of the goals that are clearly linked to our internal goals and action plans and that we believe we can influence.
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NIBE INDUSTRIER AB ANNUAL REPORT 2021
