Logo Don’ts

The integrity of the Smithsonian logo must be respected at all times and should not be altered in any way. DO NOT link elements, including names, logos, or symbols, to the Smithsonian lockup unless approved by the Smithsonian brand team.

Logo Don’ts

The integrity of the Smithsonian logo must be respected at all times and should not be altered in any way.

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DO NOT attempt to recreate or alter the logo with the original assets.

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DO NOT change the orientation of the logo.

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DO NOT stretch, distort, or scale the logo disproportionately. DO NOT add extraneous effects, like drop shadows, outlines, or bevels.

Logo Don’ts

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DO NOT alter or substitute the color. DO NOT place the logo on backgrounds that are too busy or have insufficient contrast.

DO NOT position wordmark over crucial photographic details such as faces or products.

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DO NOT use the logo with the ™ symbol.