Strategically Creative

Ambition speaks to NI founded creative and advertising agency Mammoth who have recently joined NI Chamber.

The new marketing era is complex, fastpaced, driven by data intelligence and always on in a digital world. It’s becoming harder and harder for organisations to connect their brand with strength and consistency across multiple audiences, touch-points and outputs using multiple specialist agencies. The inconsistencies, inefficiencies and extra costs that occur build the case for a new business approach to a marketplace that is not defined by geography, but by connection. The key to success is for brands to show their willingness and ability to adapt to customer needs in this more demanding digitally driven environment. One such marketing agency embracing this is Mammoth. Founded over 20 years ago by joint partners Jeremy Poots and Paul Martin, Mammoth has grown to over eighty people across their Belfast, London and Dublin bases. Their reputation in delivering strategic brand programmes for a diverse set of international clients – backed with a full service agency service model including media, content, social, performance & digital – makes their proposition unique.

Mammoth has a reputation for delivery across the entire media landscape, to drive business growth for clients in a rapidly changing world. They bring a host of different talents and disciplines to provide a creative engine that gives life to great ideas.

Jeremy Poots, Managing Partner, comments: “Organisations often come to us to redefine their ’story’ and their position in their marketplace. Often, they have outperformed growth expectations and their image, messaging and marketing need a complete re-calibration, ready to embrace a world of data, social and digitally-focused content campaigns. We tend to work closely with the board and senior stakeholders to understand the growth plans and ambitions so that we can capture this essence in their brand story and campaigns. And there are a surprising amount of large corporates who have flourished during COVID who have approached Mammoth with this brief – including new clients such as MGM in America and global energy consultancy Wood Plc.

“The last 18 months have been a challenge for all, not only in terms of remote working and doing what we can to stop the spread of COVID-19, but also the shift in our approach to market needs in terms of creativity and innovation”.

Joint Managing Partner, Paul Martin, adds: “Many brands need deeper creative strategies to bolster their voice. However, after COVID, it’s not enough to have strong external campaigns. The talent crunch has seen a massive increase on having strong employer brand messaging to attract and retain staff. In the past, “marketing towards current & prospective employees” would have been afforded 3-5% of marcoms spend – now it is more like 30% or above – a dramatic swing.”

Mammoth’s growing client list includes global brands including Bet MGM, ICON and Wood. In Europe, they have several pan-European food promotion campaigns. In Britain, they have substantial contracts with large universities. And closer to home, Mammoth partner with Tourism NI, Devenish and Visit Belfast on a range of campaigns.

“Organisations often come to us to redefine their ’story’ and their position in their marketplace”