Columnist Brendan McGurgan Director and Co-Founder of Simple Scaling
My Ten Steps for Business Success Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over 17 years, 12 as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored the Amazon bestseller, Simple Scaling: 10 Proven Principles to 10x your business. In 2016, he was awarded the Institute of Directors UK Young Director of the Year and Overall Director of the Year awards. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and a Wim Hof instructor.
The Ten Principles of Scaling MANAGE YOUR PSYCHE If you really want to achieve scaling success in your business and in your personal life, you need to learn how to master the right psyche to achieve your scaling ambition from which your success becomes not merely possible or probable... it becomes inevitable. CLARIFY YOUR PURPOSE & VISION WITH PRECISION A meaningful and compelling purpose coupled with a strong vision will generate meaningful and strong
results. Joyfully formed and articulately expressed by you is the first and most critical step towards creating the results you want. BUILD YOUR TEAM AND SPARK THEIR PASSION When the right people are intrinsically and emotionally invested in you, their role, and your company, they will bring their brains, bodies, and their hearts to work. Finding the right people and sparking their passion will prepare you for many of the challenges that you will face on your scaling journey and will transform your life... NAVIGATE YOUR SCALING JOURNEY Navigate your scaling journey with a well-defined, structured plan with full accountability. Align your scaling vision with your goals through OKRs and prepare yourself for an influx of opportunity and abundance. BUILD SMART PROCESSES, SYSTEMS & TECHNOLOGY FOR SCALABILITY AND AGILITY Build smart and simple processes and systems, automating as much as possible to keep your business operationally fit for scaling.
“When the right people are intrinsically and emotionally invested in you, their role, and your company, they will bring their brains, bodies, and their hearts to work. ”
INSPIRE WORLD-BEATING PERFORMANCE Performance that consistently delivers world-beating results starts with measuring what matters and is enhanced by impactful communication. EVOLVE YOUR PROPOSITION THROUGH THE EYES OF YOUR CUSTOMER Developing a clear articulation of your company’s competitive strength in the eyes of your customers and understanding how this strength relates to your internal processes and knowledge is key to steering you onto the right growth path for successful scaling. EXPLORE YOUR PLACE IN THE WORLD Whether you are seeking growth through the same offering, expanding your offering, exploring how to grow within the same sector or are venturing into a new marketplace, accessing new markets will make you raise your game and enhance your opportunities to grow professionally and personally. ACCELERATE SCALING THROUGH STRATEGIC PARTNERSHIPS A strategic partnership can accelerate your scaling business and increase your reach. Make sure you find the right partners, articulate what you are trying to achieve and manage the relationship in a way that looks beyond the written partnership agreement. SUSTAIN YOUR SCALING PROGRESS BY CULTIVATING A POSITIVE GROWTH CULTURE The most successful scaling businesses are powered by a positive growth culture. Create and sustain the right system of behaviours for your people to follow which will enable you to realise your scaling ambition. To find out more about how Simple Scaling can help you scale your business go to www.simplescaling.com.
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