The Agile Business Growth Framework

PR Business Growth Services – or PRBGS – has been created to provide key services to senior management and executive teams to help them grow and transform their business during the uncertain and disruptive times that we all live and work in. Managing Director, Peter Russell explains how.

Over the past 25 years working across global major corporates and SMEs, it’s been clear to me that all organisations – no matter the scale or industry – have the common need for a modern and agile approach to business growth. It’s not just – as you hear very often – about selling your way to growth, because if you don’t have a compelling purpose, control of your costs, or understand your customer “sweet spot” or competitive value proposition, then it’s very unlikely you are going to succeed in the medium or longer term.

Using personal experience, best practice content and frameworks, the objective of PRBGS is to take an agile and modern approach in helping customers deliver collaborative, high impact and resultsfocused business growth engagements. There are four key service lines that PRBGS will deliver:

1. Sales and marketing support, guidance and advice

2. Writing winning bids and customer proposals

3. Leadership coaching and development

4. Strategy, planning and execution

This final service of strategic planning is becoming extremely challenging for all organisations – independent of scale and industry – in our new unpredictable and disruptive world.

However, it is my personal view that the successful leaders of the future will be those who are able to build a compelling longer-term vision and exciting purpose – but equally think creatively, pivot and adapt, breaking down the vision and strategy into achievable short phases, thereby increasing chances of executing well and delivering sustainable growth.

The big question for every leadership team is “how do you pivot and adapt your business, when everyone is so busy and reactive doing their ‘day job’?”.

Well, I have created a unique PRBGS agile business growth framework just for this type of challenge.

The ABGF looks across five key common business areas:

1. Leadership/People/Culture

2. Value Proposition

3. Sales and Marketing

4. Customer Focus

5. Performance and KPIs

The framework initially looks at diagnosing your current position (where are you now?), then your vision and your desired future state (what do success and growth look like?), and finally building a phased execution plan (how do you get there?) – always focusing on collaboration, value for money and quick wins, delivered within a short series (five) of timebound “sprints”.

The output from this type of engagement will be your plan or “pack” – with refreshed vision/purpose, strategy on a page and five or six key execution priorities –that builds out your strategic direction for the next three years, and most importantly will focus on your execution priorities. In addition, through this type of collaborative process, you will have brought your team with you on the journey.

NI Chamber recently used the ABGF to build its new “Refresh and Renew” 2022 plan. Ann McGregor – CEO – explained, “We needed to speedily pivot and adapt our business model post Covid, and working with Peter and his agile business growth framework, we really accelerated our planning. It’s also a very collaborative process so our SMT and staff were closely involved from the start, and this has really helped bring the team with us”.