2 minute read
Is confectionary the new business card?
Sweet, sweet branding
Who doesn’t enjoy a sweet treat every now and then? In particular, who doesn’t love a sweet treat on their desk which is complimentary and delivered straight
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to you by a company? WORDS BY EMILY MILLER
Receiving branded sweets, chocolates, or hampers as you sit working away certainly makes you stop and look at who is gifting it to you doesn’t it?
For any company or brand, it’s all about getting noticed. With social media everexpanding and new businesses starting up faster than any of us can keep up it is proving harder and harder to make your brand stand out from the crowd. Traditional promotional stationery has its place (we never sniff at a notepad or pen here at Niche Magazine HQ, FYI), but for those wanting to make an impact, especially after the last couple of years and their more challenging times for workplaces, a sweet treat is just the right pick me up.
If you are looking for a new way to win back business, or to let people in your area know you are new to market and of course to ensure your brand is reaching its full potential, then finding your way to the consciousness of your audience through their sweet tooth could be the perfect brand awareness tool. Add your contact details and it’s a really great alternative to the business card.
Or, if you prefer to keep your employees sweet and posting on their socials, a branded biscuit, cupcake or jar of sweets could be an ideal way to keep your team posting on their work and personal grams. Another great use for branded edibles is in meetings. Along with the essential cups of coffee, why not add a unique twist to the board room with some printed cakes or biscuits. Print with your brand’s logo or personal artwork and you will create the perfect lasting impression.
A fantastic way to sweeten up the meeting room is with a branded sweet jar. Go for traditional sweets to really get them talking and reminiscing.
Whether it’s for a moment as they enjoy their sweet treat or as they spread the word about receiving your treat on their social media – it’s marketing in a way that promotes you in a sweet, sweet light and actually for very minimal costs. A little goes a long way when it comes to giving your clients or potential clients a sweet thank you!
