Mothers and moguls

Highlighting the worth of women and the struggles they go through is important as it shows their worth is just as strong as a man

Eaton Event Hire

Mothers and moguls

Working mothers are a tough group who have become accustomed to managing work responsibilities and family time. The Covid-19 crisis pushed everyone to get creative in terms of income and many mothers took to going about setting up their own businesses. Priti Lodhiya, owner of event management company Eaton Event Hire tells us her experience of being a working mother and running her own business, which was started in 2018. “If you are a young woman thinking about your career, you should always do something you enjoy. This will help you grow. It’s never too late to change your career, I started my own events business when I was in my late 30s,” Priti tells us.

Priti is a mum of an 11-year-old daughter and encourages her daughter to believe in herself and choose a path she enjoys. Priti has also gone through IVF twice in the last few years, losing both IVF children, one at nearly six months pregnancy. “I bounced back into my business, which took more pressure and courage than anything, a business that I’m very passionate about. “Highlighting the worth of women and the struggles they go through is important as it shows how important and strong women are. Women juggle so many roles from being a mother, a wife, and having a career,” Priti explains. As a woman, Priti has always been an overperformer in her previous corporate roles compared to her colleagues and has always seen her own potential to reach her future goals. Being the boss of her own company, Eaton Event Hire, which was set up in Leicester and now handles national and international events, Priti tells us she has learned from her own experiences to treat everyone in the working environment equally, no matter what their gender is. “Being in the events sector means always having to find a solution for her clients’ problems while always remaining calm to produce stress-free events. She believes that no matter the situation, there is always a solution. When her clients enjoy their event stress-free and appreciate the team for a great event, Priti feels satisfied as she says customer service is at the forefront of her business. “Encouraging more women to pursue entrepreneurship or a senior leadership role in their career is more important than ever. Believing in themselves and going with their gut feelings is key. As a woman, it is important to always be willing to put yourself forward, always be up for a challenge and don’t hesitate to take risks.” Priti welcomes Niche readers to get in touch about career tips, especially those wanting to go into the events industry. They can also get in touch about planning corporate events on priti@eatoneventhire.co.uk, call 07971 671 840, or visit eatoneventhire.co.uk.